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I do wonder at times if some Twitter users have any time to get any work done. Several of the more prolific ones that I follow swear they spend no more than 30 minutes a day on Twitter, but I really find that hard to believe. Many times it seems they are twittering just to say a touch, like “Excellent morning Twitterverse” when they start their day, give more details than I want to know about what they had for lunch, what their children said to them, or when they take a nap.
I realize that this is part of the “like, know, and trust” process that enables people to get to know each other, but sometimes it’s simply too much information..LOL. I’m Twittering primarily to market my business. Consequently, I try and limit my personal twitters to no more than 2 per day. My clients, who make Twitter financial statement for marketing, as well, tell me, “I’m signed up. Now what in the world do I Twitter about? How do I market my business with this tool?”
Here are 10 strategies that I use evenly to marketing my business and my expertise via Twitter. Remember, you have only 140 characters for your peep (Twitter post).
1. How you’re helping clients. Talk about specific ways that your business helps clients and use their Twitter ID if you have their consent, i.e. “Just finished @clientname brainstorm fantastic Internet marketing plot for 2009″ or “Irrevocably finished setting up Quickbooks for local hardware store — now they can invoice their clients”
2. What you’re doing in your own business. This is a perfect time to tell others when you’re blogging, writing an article, making your weekly ezine, recording your podcast, i.e. “Had fantastic interview with Jane Smith today on speaking to grow your biz. Fantastic thoughts! Subscribe to podcast & listen here ”
3. Useful tool or resource you’ve found. I run across these all the time in my daily activities, and Twitter is a perfect place to share,. i.e. “Found fantastic new Firefox plug-in to monitor & check multiple Gmail financial statement at same time at ” or “Read fantastic blog post on working at home with kids under 5 at (URL here)”
4. Question a question. Need some thoughts or some quick brainstorming? Twitter is an ultimate place to gather opinions, i.e. “Help! Desperately seeking new laser printer. Recommendations?” or “How do I find training organizations online?”
5. Conduct a survey. What do your Tweeps reckon about a particular issue? Question them via Twitter, i.e. “Quick poll: Do you get more clients from Facebook or Twitter? Respond at (URL here)”
6. Report on live events. The newest Twitter trend seems to be tweeting what’s happening at conferences or workshops. In order for Twitter users to follow a particular event, it’s usually referred to by a name preceded by a # sign, as in #JVAlert, for example, to make it simpler for people who want to follow those posts. So, if you were at an event, you might peep “#JVAlert John Smith speaking on affiliate programs. Just got fantastic thought on training affiliate managers!” Just don’t get so wrapped up in tweeting that you ignore the content delivered in the conference!
7. Product or service launch. If you’re about to launch a new product or introduce a new product, let your Twitter followers know, i.e. “Pre-launch pricing for new DVD set about how baby boomers can start an online biz. Get $100 early bird discount at (URL here)”
8. Responding to others with advice or answers. The way to build qualified relationships on Twitter is to help your tweeps. So, if a name questions a question, comments about a touch to which you have a response or an thought, or you want to question a followup question, this is the perfect place to do so.
9. Acknowledging new followers. I’ve noticed a recent trend of acknowledging people who’ve chose to follow a Twitter user in the past day or so. I initially thought that others were doing this as a measure of popularity, but what I’ve come to realize that it’s really helping out the new followers because it exposes their Twitter profiles to others who may have never heard of them and who might like to follow them. So, to thank your followers, you’d peep, “Welcome new followers @twittername, @twittername, etc.”
10. Automate your tweets. Many of my tweets have been automated and connected to other things I do. TwitterFeed turns all of my blog posts into tweets. aWeber turns each ezine issue into a peep. EzineArticles.com tweets my followers every time I publish an article through their service. Typically all that’s involved here is connecting the particular service to my Twitter account. Once all the air force are connected, I get free and automated Twitter posts with no bonus effort on my part.
Twitter can be a fantastic time-waster or a wonderful way to market your business and leverage your expertise online. Follow these 10 strategies and you’ll start to attract more followers and get more clients through social networking.
Tags: Attract, Clients, followers, More, Secrets, Twitter, Using