Brent McLean is an Account Boss at AlterSeekers, Inc.
As with any social media strategy, attracting a successful Twitter following starts with a clear, definitive plot. Spend the time to make realistic and measurable goals, then choose what kind of followers you want to attract. Study their behavior, how do they interact in Twitter? Learn to speak to your target audience in their language. How frequent are their tweets? Make sure that your Twitter strategy is flexible enough to be able to learn to interact with your followers on their terms.
Make Your Twitter Presence Known
Use your existing online and offline presence to promote and leverage your Twitter strategy. Place links to your Twitter account everywhere, not just in the virtual world, but in the physical world as well. Emails, print media, web pages, email signatures, other social media financial statement, somewhere you can find a place, add a link. Make sure to completely fill the details of your profile; people are a lot more likely to follow a name if they can â??get to know’ them.
Have A touch to Say and Say it Frequently
Peep evenly, and make sure to leave enough time for your Twitter followers to react. Use a conversational tone and don’t hesitate to question questions, because that is the fastest way to start an interactive dialogue with your Twitter followers. Sharing valuable information should be at the core of your Twitter strategy. If your content is excellent, people will retweet (repost your peep) to their followers. Nobody is going to retweet meaningless drivel or spam, so make sure that your tweets are entertaining, education, and above all relevant. The more compelling, entertaining, and appealing your Twitter content is, the more retweets you will delight in.
Use Hashtags to Find Relevant Conversations
Hashtags are used to group content and aid in keyword searches on a particular Twitter topic. Search for hashtag conversations that are occurring that are relevant to your business and jump right in on the dialogue. In the Twitter dialogues you initiate, use hashtags (#keyword) for your target keywords.
Footstep and Measure Your Results
As with any social media strategy, be sure to measure and footstep your Twitter results against your goals. Applications such as Twitter Counter will footstep your daily follower adds, and Qwitter can footstep how many people â??unfollow’ you. If you are not count Twitter followers on a daily basis and rapidly increasing your numbers as quickly as you had expected, it is time to re-evaluate your Twitter strategy and make some adjustments.
Tags: Attracting, Business, Following, Twitter