Twitter is all the rage now; I wish I had a nickel for every time a client mentioned it. Succeeding in it is a further topic, though, and at first it can be hellishly confusing.When I first started, and was following dozens of people, I felt like I was in a busy sports bar during the Super Bowl. I remember thinking: I don’t know these people. I don’t know what they’re talking about. I must be in the incorrect place.It helps to know the rules and a small about the culture previous to you jump in. It’s not rocket science but it does take a small study and work.1) Plot: First, reckon about why you’re even on Twitter.Know what you want out of Twitter. Are you there for networking, building a brand, driving traffic to your blog? Determining this early will help guide your strategy and improve your odds.2) Package yourself: First you need to pick out a Twitter ID. Consider your name first (I use @markivey); on the other hand, you could use a further name with your company, role or skills (example: @mediaphyte). You want a touch that will build your brand and/or illustrate your expertise.And don’t skimp on your profile; make it sound engaging, and choose some nice wallpaper—this part is all about personal packaging (you can also customize your own wallpaper, using your company’s logo if you want). Study other Twitter examples because you need to get it right.3) Follow the right people: Twitter is about following and being followed (more on connecting/conversing later) You can use the basic Twitter search or, better, one of the tools I recently reviewed like Twellow in my blog (www.ioncorporation.com/blog, date: Feb 6). These search engines can make life much simpler for you by identifying the right people to follow.Start with the influencers and industry experts in your industry. Find people with common wellbeing and/or just people you want to footstep because they’re appealing. Check out some of the really huge names here. Look for appealing directories and specialized lists; for instance, here’s 10 journalists worth following. And don’t forget your colleagues–you may have people all over your company tweeting. As one example, here’s a partial list of employees tweeting at Cisco.4) Learn the lingo: Previous to you jump in and start tweeting, get up to speed on the lingo and abbreviations. Some common terms*:• “peep”: is a message.• @ ID : A message with the @ sign preceeding the Twitter ID is a comeback message; so if you want to send me a message, start with @markivey. (Note that your entire network can view this message).• DM ID: Putting a DM in front of a name’s ID is a confidential message (you can only send confidential messages to people who follow you).• RT: a retweet. If you find a post particularly appealing, you can copy and paste it and retweet it, as long as you give credit (tools like Tweetdeck have a RT button). (this is one of Twitter’s most appealing features, and how some Tweets go viral).5) Manage efficiently: The last task is to download a “client” to manage your tweets and traffic. Twitter.com is ok for starters but you’ll soon want to go on to a better platform. These include clients like Twhirl and TwitterFox, which have built in search features, URL shorteners (which you’ll need) and nice interfaces to view and respond to your Tweets. Twitterfox is a Firefox extension, while Whirl is a downloaded application.My favorite, though, is Tweetdeck.What I like about Tweetdeck is you can arrange the people you follow into separate, manageable categories. I currently have four categories: “social media” (people who follow social media); “individuals” (business contacts, other influencers in other areas); Favorites; and “all.”But you can set up categories for nearly anything–influencers in your industry; acquaintances/family/close contacts, sports/leisure activities; special lists, like journalists or even by twitterers in your geographical area. Just add a new “pane” for each group.You can also set up search features in separate categories to hunt for certain keywords, like your company name, personal ID or an issue or event (ex: Plates or World Series) . I have searches set up for “Twitter tools” and “Twitter tips.” The default search is search.twitter.com and Twitscoop, which reports on hot trends and keywords in Twitter.One warning: Tweetdeck is a memory hog. It can also be addictive. Plot to set aside designated times, say 20 min. 3 times a day, to check it or you may wind up sitting there watching it for hours.One way to become more well-organized is to integrate Twitter into Outlook with a tool like Outwit. You can update your Twitter status and follow your acquaintances without having to open any other applications.Outwit allows you to schedule your Tweets to be delivered every minute to an hour, and dump them into a separate folder. This way you can check them at your leisure. You can also easily categorize them by name and save them, a touch you can’t do with Tweetdeck. One downside: your email box can quickly get overloaded (as if you need more email).* Resources: there are hundreds of terms thrown around in the Twitter universe, some of the downright goofy. For instance, Twittish means “took skittish to twitter”. Check out this glossary for more.
note: you can follow me at http://twitter.com/markiveyNext: building a community with Twitter.