If youâ??re reading this, itâ??s probably because you are trying to know what the huge deal is about Twitter. And youâ??re probably wondering, “Can Twitter really help my business?”  The answer is, “very much so!”
But, what is Twitter again?Twitter, like Facebook, started life as a tool for college students. Allowing only 140 characters per message, a “Peep” was used to update acquaintances and family in a casual way via the tagline “What are you doing?”  It has since evolved, and, what at first seemed to be about as far away from the world of business as it can be, is now considered a “must have” marketing tool for any serious business, large or small. Hereâ??s a touch you need to know. Each day 5 to 10 thousand new people join Twitter, and it currently has around 5 million users, according to the State of the Twittersphere report. Thatâ??s a lot of opportunity waiting for your business!How it works:â?¢Â   Twitter allows you to post fleeting updates (AKA Tweets) as evenly as you want; they are limited to 140 characters. â?¢Â   Follow other users, and youâ??ll be able to read their tweets. â?¢Â   When they follow you, theyâ??ll read your tweets. â?¢Â   A business should follow everyone who is following them, because when they follow you, it means that they want to engage in a conversation. This is an opportunity to make a connection with your existing or prospective customer. Can you see the potential yet? Here are a few more reasons why you need Twitter for your business:1.   Your message can reach hundreds and thousands of people instantly, so you wonâ??t have to chase after customers. They will find youâ??for free.2.   You can grow your reputation as an expert by offering advice and/or referring people to appealing business-related articles. As long as you go simple on the self-promotion, people will come to trust your advice and will be more open to visiting your website to find out more about you and your business.3.   You can provide coupons and special offers in a topic of seconds with a Peep. When it comes down to it, Twitter provides tiny snapshots of what’s going on in your business world, all day, every day. The limited number of characters per Peep means there is no over-thinking or having to craft everything perfectly. It’s about having relaxed conversations with your customers, your potential clients, and your peers in a no-pressure environment.What could be more useful to your business than that?Lastly, here are some of our favorite Twitter related air force, which makes tweeting even more fun:â?¢Â   Twitpic.com lets you share photos on Twitter.â?¢Â   Cheaptweet.com scans Twitter for the best deals, coupons and sales that people are tweeting about.â?¢Â   Twitterholic.com gathers data and updates a list of the most standard twitter users. Whoâ??s the most standard Twitter user? Our new head with 346,422 followers.â?¢Â   Crazybob.org searches your friend graph and picks out people who you may like to follow.Pleased tweeting! And you can, of course, follow us on Twitter . Looking forward to your Tweets! 
Perez-Simons Content Solutions, provides SEO (search engine optimization), Internet marketing, website design, and website translations in the Greensboro / High Point / Winston Salem area.