What is the top advice savoir-faire marketers can give you on RSS? We take up again with “the best of” on RSS marketing from US marketing leaders.
1. WHY SHOULD MARKETERS AND PUBLISHERS START CONSIDERING USING RSS ANYWAY? Answered by Bill Flitter, Pheedo
I’ll give you 7 reasons:
1. Sender ID 2. CAN SPAM ACT 3. Blacklists 4. Known Sender 5. Email Filters 6. Bonded Sender Program 7. Cost of Sending Email
These seven bits and pieces are a result of SPAM. The bits and pieces represent an effort being place forth to stop SPAM but it is still a huge problem. I do believe RSS will be around no topic if SPAM was eradicated. RSS has some distinct advantages over email marketing, which include:
1. 100% opt-in – no worries of legal threats by consumers.
2. One-click unsubscribe – RSS raises the bar. Marketers will need to reckon about what their sending previous to they hit the penetrate button. I reckon this is a excellent thing. There is no free ride with RSS. Consumers are demanding control (do-not-call list, CAN SPAM Act, Privacy Bills etc.) and RSS delivers that control.
3. 100% deliver rate – If I publish a feed or make known in a feed, it reaches the intended recipient. This is minus any technological hiccups. Point being I don’t have to worry about SPAM filters, Blacklists, Sender ID, etc. My largest worry now is whether or not I am publishing relevant content when my customers want it.
2. WHAT DO YOU BELIEVE ARE THE BEST WAYS COMPANIES CAN USE RSS TODAY? Answered by Bill Flitter, Pheedo
1. Outdoor Communication: Make an RSS feed on your site. If you publish a newsletter by now, making a feed from that information is simple. It takes small effort. I strongly encourage this practice if you are in the tech sector.
2. Internal Communication: Using RSS (with a blog) to collaborate on a project within the enterprise is more well-organized then email. The blog archives the project while RSS keeps everyone informed.
3. Advertising: If the problem of SPAM doesn’t get solved soon, marketers will turn to RSS as a means to reach new customers. RSS has two distinct absolutes over email – one-click unsubscribe and 100% opt-in. Email cannot emphatically say that. RSS puts the control in the hands of the publisher and consumer. It will become a more effectual marketing channel because the market will demand that publishers be more conscience of the amount and relevance of the ads in feeds. Consumers will act as the filter. If the noise-to-value ration is out of whack, the consumer will simply vote with their mice.
3. HOW CAN RSS BE USED BY MARKETERS PROVIDING AFFILIATE PROGRAMS? Answered by Shawn Collins, Shawn Collins Consulting
My vision for the usefulness of RSS is to be a one-way form of communication – sharing updates, news, and tools with affiliates in an equal environment, since email has become too hard with all of the Spam and other assorted hassles.
4. ONE OF THE QUESTIONS WE SHOULD START ASKING OURSELVES IS HOW TO FULLY INTEGRATE RSS IN TO OUR MARKETING AND COMMUNICATIONAL MIX. HOW DO YOU SEE RSS IN RELATION TO OTHER COMMUNICATIONAL TOOLS AND APPROACHES? Answered by Jim Gray, Quikonnex
You’ve hit the nail on the head with this question. It is ALL about integrating new technologies into the marketing mix.
RSS/Blogs/Email/Instant Messaging are all just tools to those businesses can use to communicate with their customer base. People on the Internet jump on new technologies abandoning older system … this is incorrect.
If you’ve noticed, you may have recently receive postcards and information packages from some well know online marketers such as Armand Morin and Corey Rudl. They look at habitual ’snail mail’ as a part of their marketing mix. RSS should be viewed the same.
Right now, blogs and RSS feeds are hot with the search engines, so a website owner should have one… period. But, to use it exclusively would be a mistake. The perfect mix is to use an RSS feed for the one to many exchanges and to use email for one on one customer correspondence.