Posts Tagged ‘Business’

Renewable Energy Business – How to Build a Wind Generator

Saturday, June 4th, 2011

Secrets to Affiliate Millionaires ? Writing Articles for Success in Affiliate Marketing Business

Tuesday, April 5th, 2011

DLF IN TALKS TO SELL WIND ENERGY BUSINESS

Thursday, March 3rd, 2011

A Case Study of Energy Efficient Business and Green Practices

Saturday, January 15th, 2011

Start Your Solar & Wind Energy Business – Urgent Report !

Monday, November 15th, 2010

Business Marketing: Why your Article Writing Promotion Sucks

Monday, October 25th, 2010

Using article writing on the internet to promote internet website and business became fashionable because of the demand by the major search engines, (especially Google.com) that a website must have one-way links in order to have link popularity and have the chance of getting a high page rank and top 10 ranking.

Many webmasters and online business owners started writing and posting articles at thousands of article directories and websites.

After a couple of years of this article writing mania, many internet marketers exposed a bitter truth: even though they have written and posted many articles on topics relevant to their online businesses and have obtained hundreds of one way links, they were still not getting high page ranks and top 10 rankings (as promised by the Search engines.)

Even in some cases where a few internet marketers noticed a slight increase in page rank and top 10 ranking, they disappeared after a few months when the search engines updated their databases.

Many internet marketers and website owners started to wonder what might be incorrect with article writing promotion and why it was not generating floods of website traffics like it was supposed to.

The reasons are:

Many of the article directories where they post their articles hardly promote their directories.

If they do not, then the articles are not exposed to the search engines in order to be found when prospects search for information on the harvest and air force using the search engines.

When people desire to shop online, most do not go to article directories.

Instead, they use the search engines to search for what they desire.

If your article about a product or service, which you are promoting, does not appear among the top 20 search engine results, you may not get any traffics at all.

It is possible that virtually nobody is reading your articles.

If that is so, how can you get any website traffics from them?

Most likely, the only people who go to article directories are other internet marketers who go there to post their own articles.

And they must be newbies.

The ancient timers use article poster softwares to post their articles involuntarily.

And even if both the newbies and ancient timers have time to read your articles, unless your articles are on the homepage, in the front page or on top of the other articles, they will not see or read them.

Most article directories have hundreds of thousands of articles in hundreds of different topics.

Nobody will have the time to read these hundreds of thousands of articles and have the sufficient interest to go to your website, not to mention placing an order for your harvest or air force.

Most of these people are webmasters and internet marketers trying to post articles to generate one-way links to get high page ranks.

They are not targeted prospects or buyers for your harvest/air force because they are sellers!

So even if out of curiosity they see your website on the front page (homepage) and click and go there, it is unlikely they will buy from you.

The reason is that even if you have what they may need such as a website promotion software, they will most likely prefer to clone your software and make their own and market it and get rich than to buy it from you.

Moreover, most webmasters and internet marketers have hundreds of websites and do not have any time to waste reading other peoples’ articles.

And chances are that they may by now know the topic you are writing about.

By the way, just because your article is on top or in the front page of the website does not mean that it will involuntarily be read and the readers will flock to your website.

Your article have to be informative, appealing and relevant to what the reader is looking for in order to generate enough interest in him/her to click and go to your website.

Besides, at your website, you must have exactly what he/she desires and it must be priced rightly for him/her to place an order.

As if these are not enough problems, the search engines are very tough.

They demand that you get one-way links in order for them to consider you an authority website so that they can give you a high page rank and include you in the top 10 rankings so that you may start getting website traffics from them.

So, you wrote many articles and posted at the article directories.

In about a week, they in print them and you will involuntarily got one-way links from hundreds of websites.

But instead of the search engines honoring their promise, they would declare that your hundreds of articles and one-way links are duplicate articles and links and therefore invalid and so they would NOT give you the high page ranks and top 10 ranking which they promised you.

So, assuming you have been writing and posting articles daily for about 1 yr, by then you might likely have at least 20,000 websites with your articles in print there and thousands of one way links.

But to your horror, you would learn that the search engines did not recognize these thousands of links and if you checked your links with them, you would be horrified to notice that out of about 1000 links, they might have recognized may be 10 links, while the rest were considered duplicate and invalid.

Therefore, because of all these problems, would it be safe to conclude that using article writing to promote your website and online business is dead and do not work anymore?

No.

It still works.

But you need to know and apply a few creative twists to doing it.

Here are some of them:

(1) When writing an article, choose a topic, which has a mass appeal so that hundreds of thousands of people will be searching for the information, which would lead them to find your article in the search engines.

(2) The articles, which most people write, are terrible.

The reason is that many people are not natural writers.

They have been forced to write articles so they may use them to promote their websites and online businesses.

Therefore, if you are not a natural creative and appealing writer, hire one and give him/her the topics and keywords relevant to your websites to write fleeting, informative and appealing articles for you.

There are so many excellent air force online.

There are some article promotion air force, which will post your articles for you for a small fee.

So, you can have your articles professionally written and professionally posted for a small fee and succeed quick in using article writing and promotion as effectual website and internet business marketing strategies.

If you have a problem finding excellent article writing and posting air force, please get our FREE POWERFUL MARKETING e-book “PRAGMATIC MARKETING” from our website to get the list of the best article writing, posting and promotion air force: (Go to: http://maychic.com/affprograms.htm)

(3) Whether you write the articles yourself or you use article-writing air force, be SURE they are highly optimized with relevant KEYWORDS, which relate to your website.

Choose your keywords carefully because they are what will help your articles to be indexed by the search engines and also make them visible and to rank on top 20 search engines’ results.

If you do not know how to optimize your articles properly or do not know the techniques of search engines optimization, please go to our website listed above and also in the author’s resource box at the end of this article to get our FREE POWERFUL MARKETING e-book, “PRAGMATIC MARKETING”

(4) Be sure to use a memorable attention-getting headline and also to summarize what the article is about at the beginning of the article.

Dual-check and right all grammatical errors previous to you post your article.

(5) Don’t write to please your readers.

Do not copy other peoples’ contents.

Write to express your own opinions about the topics.

Do not worry if your readers will like your opinions or not.

As a topic of fact, the less your opinions are standard, the more attractive your articles will be and the more exposures, links and traffics you will get from them because they are original and fresh.

Human beings are addicts to anything new, so the more your thoughts are original, seem new and different, the more standard your articles will be and the higher the chances of them being read will be and also the more you will get website traffics.

(6) Keep your articles fleeting, direct, warm, fresh, sweet and humorous so that people will delight in reading them and recommending them to their acquaintances.

To overcome the duplicate content penalty by search engines and so force them to recognize all your article links and give you the high page rank and top 10 ranking for your articles and websites, which you deserve, please go to our website and download our FREE POWERFUL MARKETING e-book, “PRAGMATIC MARKETING”, to learn the “SECRET”.

(7) Submit your articles only at article directories with high page ranks because these are the ones who promote their article directories where your articles have better chances of being indexed by search engines and getting exposures and be found so that they will generate website traffics and visitors to your websites.

(8) After you sign up at the article directories and make financial statement, be sure to penetrate your website addresses in your author’s page.

Be sure to promote your author’s page as well as submit them to all book marking websites so that your author’s page will start to appear in the search engines and by so doing, they would boost the page ranks and exposures of your articles too, because the list of your articles are usually linked to your author’s page at the article directories.

As long as your articles get high page rankings, maximum exposures and are found in the search engines’ search results among the top 20 listings by people searching for information or shopping, you will get website traffics and visitors and generate sales.

So, besides writing and posting the articles, you must work hard to promote them for your articles to get maximum exposures!

To learn about other scarce slick promotion strategies small known by the public to help you give your articles maximum exposures and so flood your website with traffics and visitors, please go to our website listed above and also in the author’s resource box at the end of this article to get our FREE POWERFUL MARKETING e-book, “PRAGMATIC MARKETING”

May these thoughts and insights into article writing and promotion, website marketing, business advertising, website traffic secrets, website traffics, internet marketing secret, website promotion thoughts, online business marketing, website sales, internet business promotion, internet business advertising help you to increase your website traffics and sales.

Not more than are examples of highly optimized and powerful article pages for you to use as models, if you desire:

http://www.associatedcontent.com/user/22171/ikey_benney.html

http://www.associatedcontent.com/article/202882/foreign_currency_trading_the_joy_of.html

http://www.associatedcontent.com/article/65113/tmt_power_secrets_the_hidden_forbidden.html

http://www.buzzle.com/authors.asp?author=2052

http://www.buzzle.com/articles/online-currency-trading-program-pitfalls-avoid-secrets-get-filthy-rich.html

http://www.buzzle.com/articles/online-affiliate-program-why-most-people-fail.html

http://www.buzzle.com/articles/online-business-promotion-secrets-empower-website-higher-profitability.html

http://ezinearticles.com/?expert=I-key_Benney

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http://members.ezinearticles.com/author-tools/?type=stats&id=1807&pass=xXURu1BWK7DW2

http://members.ezinearticles.com/author-tools/?type=recommend&id=1807&pass=xXURu1BWK7DW2

http://users.search-o-rama.com/Article145061.htm

http://users.search-o-rama.com/Article145065.htm

http://searchwarp.com/Author7288.htm

http://searchwarp.com/Search.asp?search=i-key+benney&type=Search+Articles

http://www.ideamarketers.com/syndicated/author.cfm?writerid=9656

http://www.ideamarketers.com/library/profile.cfm?writerid=9656

http://www.goarticles.com/cgi-bin/author.cgi?C=6086

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http://www.ideamarketers.com/?Online_Forex_Day_Trading_The_Tao_Of_Rapid_Wealth_Creation_&_Perpetuation&articleid=169609

http://www.amazines.com/view_author.cfm?authorid=179&Author=Ikey+Benney

http://www.articles-hub.com/index.php?author=10&full=1

http://www.mjmls.com/bulletin/article-5409.html

http://www.articlesbase.com/authors/ikey-benney/8392.htm

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http://www.associatedcontent.com/article/65113/tmt_power_secrets_the_hidden_forbidden.html?page=5

http://www.vectorpedia.com/news.php?CatID=48&ArtID=71271

http://www.internetseer.com/air force/article.xtp?id=26229

http://www.augustmystery.com/MysteryFiles/39enlightenment.html

http://www.freepersonalprofiles.com/article_89.html

http://www.articlebeach.com/article65186.html

http://www.adit.us/forex_trading_investment_secret_of_the_rich_and_powerful.php

http://info.onlinebuffalo.com/printer_forex_day_trading.shtml

http://www.article-wiz.com/finance-articles/Forex_Trading:_Inves.html

http://www.shaunkidd.com/Loving_Relationship.html

http://www.google.com/search?hl=en&q=site%3Amscsrrr.com&btnG=Google+Search

http://www.article-wiz.com/online-business/Internet_Income_Oppo.html

http://www.nicelahore.com/articles.php?CatID=6&ArtID=3666

http://www.articledestination.com/Article/Forex-Trading-eBook–Secret-To-Getting-Rich-From-Home/8719

http://www.mjmls.com/bulletin/article-4971.html

http://www.mjmls.com/bulletin/article-4945.html

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http://articles.simplysearch4it.com/article/35906.html

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http://www.voy.com/122147/1931.html?z=1

http://www.blancotex.com/articles.php?CatID=21&ArtID=29755

http://mscsrrr.blogspot.com/2006/09/10000-automated-multiple-streams-of.html

http://www.dzone.com/links/how_to_get_out_of_debt_fast_without_selling_your.html

http://www.i4market.com/articles/Business_&_Finance/forex_trading__investment_secret_of_the_rich___famous.html

http://www.exec-club.com/free-information/finance/Forex_Trading:_Inves.html

http://www.topforexarticles.com/Forex-Trading:-Investment-Secret-Of-The-Rich-And-Powerful/article/4151

http://build-an-ebusiness-on-a-shoestring.com/asys/output/Internet_Income_Oppo.html

http://www.freeforexguide.com/Forex_Trading_Investment_Secret_Of_The_Rich_And_Powerful.php

http://www.abcwritersnetwork.co.uk/love_relationship_book_by_best_selling_author_helps_couples_avert_relationship_nightmares.html

http://www.swaption.com/Forex_Trading_Investment_Secret_Of_The_Rich_And_Powerful.php

http://www.spiderden.com/articles/84286-the-truth-about-jehovah-and-the-madness-of-organized-religions.html

http://ezinearticles.com/?Business-Marketing-Online:-Secrets-of-Internet-Millionaire-Webmasters&id=467478

http://www.articlebliss.com/Article/Online-Affiliate-Program–Why-Most-People-Fail-In-Affiliate-Programs/94470

http://www.bizsum.com/biz_articles/Sales-The-Secrets-Of-Super-Salesmanship-Exposed.php

http://www.articlesnatch.com/Article/Foreign-Currency-Trading–The-Joy-Of-Getting-Rich-From-Foreign-Currency-Or-Forex-Trading/148936

http://www.articlesnatch.com/Article/Online-Affiliate-Program–Why-Most-People-Fail-In-Affiliate-Programs/148938

http://www.associatedcontent.com/article/202882/foreign_currency_trading_the_joy_of.html

http://findinarticles.com/aKlpeKsa3/9920/Spiritual-Enlightenment_-Alchemical-Secret-To-Going-Beyond-Humanity-To-Become-An-Immortal-Exposed.html

http://www.advancingwomen.com/women2/time-and-space-new-meanings-for-ancient-concepts-of-reality.php

http://www.otcinvestorandtrader.com/articles/Spot_Forex_Trading_Little_Known_Wealth_Building_Secret_Of_The_Rich_Famous.asp

http://articlecrazy.com/Article/Internet-Website-Promotion–The-Mistake-Most-Website-Owners-Make/57180

http://www.topforextips.com/Forex_Day_Trading:_How_To_Create_Massive_Wealth_From_Forex_Day_Trading/info/26229

http://www.tradercurrencies.com/forex-trading-investment-secret-of-the-rich-and-powerful.html

http://www.articlecube.com/Article/Internet-Website-Promotion–The-Mistake-Most-Website-Owners-Make/80591

http://www.currencytradingadvice.com/articles/currency-trading-making-infinite-riches-from-currency-trading-program.php

http://www.getmyarticles.com/articles/ECommerce/Web_Marketing_19282.html

http://articlecrazy.com/Article/Internet-Website-Promotion–The-Mistake-Most-Website-Owners-Make/57180

http://www.aarcmedia.com/article-76.shtml

http://www.stock-software.com/stockmarketarticles.php?CatID=21&ArtID=29755

http://almalabs.com/articles.php?CatID=28&ArtID=47491

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http://www.broadbanddsl.in/articles/onlineshoppingthejoyofonlineshopping.htm

http://www.content-articles.com/article.aspx?i=8131&t=Small-Business-Opportunity:-The-Shortcut-To-Small-Business-Opportunity-Riches

http://www.articlesnetwork.com/Article/Internet-Website-Promotion–The-Mistake-Most-Website-Owners-Make/22245

http://www.1webmoney.com/currency-trading/forex_trading_investment_secret_of_the_rich_and_powerful.php

http://www.otcinvestorandtrader.com/articles/Forex-Trading-Investment-Secret-Of-The-Rich-And-Powerful.asp

http://www.articlesbase.com/business-opportunities-articles/foreign-currency-trading-the-joy-of-getting-rich-from-foreign-currency-or-forex-trading-126761.html

http://www.advertisingknowhow.com/members/viewarticle.php?id=19686&PHPSESSID=3367ac083aaf94f9438acc0bc8e5111c

http://www.advertisingknowhow.com/members/viewarticle.php?id=19687&PHPSESSID=fb3c093b4120a4e3a3933766f7f78220

http://www.rbdesigns.com/articles/Business_&_Finance/online_business_opportunity__creating_awesome_wealth_from_online_bu.html

http://users.search-o-rama.com/Article225317.htm

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http://www.free-press-release.com/news/200705/1180459054.html

http://www.pressbox.co.uk/detailed/Financial/Home_Business_Internet_Income_Opportunity_Secret_To_Click_Your_Way_To_Internet_Riches_125550.html

http://express-press-release.com/37/Home%20Based%20Business,%20Internet%20%20Income%20Opportunity%20-%20Secret%20To%20Click%20Your%20Way%20To%20Internet%20Riches.php

http://www.goarticles.com/cgi-bin/showa.cgi?C=523067

http://www.goarticles.com/cgi-bin/showa.cgi?C=509873

Copyright Info:

This article is copyrighted and you may publish this article at your website, in your e-zine (newsletter, blogs) or send it to a friend as long as you retain the author’s resource box, including the website address, and refrain from altering the content or using it in any re-management manipulation scheme.

If you do not agree to these conditions, please do not copy and use this article.

Anyone who violates this condition will be subject to legal action and payment of hurts for violation of our copyrights.

Thank you.

Ikey Benney

Profitable Content Business: How to Earn With Article Marketing Even If You Are A Newbie?

Sunday, October 10th, 2010

How to earn with article marketing? – Do you want to learn how you can build profitable content business online even if you are a newbie? Then read this article to start your profitable article marketing campaigns just today.

Here is Your Profitable Content Business Plot:

1.   Determine what you want for the next week, month or year.

To earn with article marketing, you should write down what you are expecting from your article promotion campaigns.

2.   Build multiple niche sites.

The next step to building a profitable content business is making tens of niche sites or blogs. Of course, first you have to research and define the most profitable niches.

3.   Monetize all your sites.

This is the third vital part of profitable content business plot. Some marketers do not take this step into account as seriously as needed. Therefore only 5 percent of marketers are earning the 95 % of all online income.

What is the trick? The answer is so simple! They only copy and paste again and again the model that worked for them. The second trick is that those huge gurus never feel lack of motivation even if when they have disastrous. They are too persistent to pay attention to several failure or errors. Therefore those huge earners never quit!

Now here are top 3 income streams you can build on your online empire:

Sector-specific PPC Search engines in the world of online business

Thursday, October 7th, 2010

Sector-specific PPC Search engines in the world of online businessAs commercialization and industrialization explode nowadays, businesses are place in an even more challenging state. Ancient established businesses are subjected to numerous challenges as new businesses emerge every minute. The policies and strategies that these long-running businesses have effectively used for their success are no longer as faithful as they were during their glorious reign. As more radical and experimental business players get into the business world, the habitual standards are constantly being challenged. Even if the game plans of established business empires have by now endured so many fiscal, political, and social transitions over the years and have served as standards for other businesses that followed their footsteps, our modern age does not guarantee them the same stature anymore. Every hour, the business world becomes more and more complex. Survival has been the key element and primary goal of every business enterprise there is in the industry.It can be said that the new players are at a relatively advantageous spot. This is so because they by now have templates to work on and they have by now seen the loopholes of other businesses. They have a pretty excellent access to a lot of information and case studies through which they can plot their own map to success. Also, their knowledge of what plans have disastrous serves as a fantastic reminder on which path to take and not, which is risk more worth trying, and what avenues can best serve their wellbeing. Moreover, new business players delight in the benefits of increasing consumerism. Nowadays, consumers are very particular to a lot of details previous to spending their hard-earned cash. Gone are the days that consumers will involuntarily opt for standard choices and huge names of air force and harvest. The consuming public are now doing so much analysis in aspects such as expenditure, warranty, customer service, discounts and sales. They look for specific details in a product previous to giving considerations in buying it. They do a lot of comparison among the choices they deem worth purchasing. Word of mouth is also a dominant factor among consumers these days. Given these characteristics of modern-day consumers, the experimental nature and attitude of new businesses works very well in their favor. Innovative business players easily tickle the interest of their potential buyers by presenting them a salient selling point and by not giving a handful of heavenly promises.In the world of online business, there are two groups of new businesses largely benefiting from each other. First is the group of entrepreneurs whose harvest are not for general consumption but bravely took the risk of going online. They are those whose harvest are for specific groups or sectors only. Examples are makers or traders of chemicals, antique collectibles, and construction equipment. Even if their harvest are not for general consumption and may not sell well through Internet, they nevertheless took the risk of going online. The second group are the new PPC search engines who, like the first group, cater only for specific wellbeing, geographic place, or sectors of the general public. These PPC search engines are well aware of the fact that catering only to specific things may not be as financially rewarding as the coverage of others like Google or Yahoo! But still, their audacity made these new PPC search engines gave their luck a try.Through the specific channels and targeting that the new PPC search engines have, sector-specific harvest have the leverage of tapping only those people who are more likely to buy their harvest. In turn, as sector-specific harvest utilize sector-specific PPC search engines, the engines get the necessary return of investment and revenues they need to sustain or even expand their business.For purposes of helping sector-specific harvest who want to go online and do not have an thought yet on what sector-specific PPC search engine to use for their pay per click marketing, here are some of the names worth considering. First is ChemIndustry. For traders or manufacturers of chemical harvest and chemical-related industry, ChemIndustry is a highly targeted search engine to tap your target sector. For publishers of Christian books and reading materials, CrossDaily is the perfect PPC search engine to help you. If your product is for Dallas citizens, DallasExplorer will be your best PPC search engine choice. For real estate agents, advertising your air force through HouseReal can be the break you need to achieve your goals.

How To Start A Home Based Solar Energy Business

Saturday, October 2nd, 2010

A home based business is essentially a small business that is operated out of your personal residence. It is governed by local and federal regulations and taxed accordingly.

There are several things to consider when thinking about early a home based business. The first being whether or not you are motivated enough to work without being told what to do or how to do it. A successful home based business entrepreneur is a self starter who enjoys personal success. They really thrive on the unknown and are not worried to take a gamble on their own thoughts.

The excellent news for all of the clean-tech entrepreneurs is the added boost that the U.S. Government is placing in the ACESA stimulus legislation. The American Clean Energy and Security Act of 2009 has a few main parts or provisions; all of which lead many people who wish to start a small business straight in the management of solar energy.

1. A clean energy section that promotes renewable sources of energy; such as home solar energy and businesses powered by solar are set to expand rapidly and on a huge scale.

2. An energy efficiency section that increases energy efficiency across all sectors of the economy, including buildings, appliances, transportation, and industry.

3. A global warming provision that places restrictions on the carbon equivalent emissions and other environmentally damaging pollutants.

4. A transitional program that protects U.S. job seekers, consumers, businesses in these tough economical times with training, career adjustment, and transitioning support.

5. A very large program that promotes green jobs during the transition to a clean solar energy economy.

Having a home based solar energy business is work. Even with large incentives and the backing of the government, industry, and most citizens, you must still do the work in order to delight in success. If you are the type who is self directed and motivated then the next significance is what will you do? Consider what you are passionate about. What gets you excited enough to want to share it with others?

Use this information to make an ultimate home based solar energy business.

Do some Internet searches or talk to other small business owners related to home based work that they made into a successful business and see if you might want to do the same. A clean-energy entrepreneur can make a operational statement for the way and type of solar energy business the wish to operate. This will be the bases for the air force they can place forward. Question yourself the question “what will set my home based solar energy business apart from others?” Then write out a small business plot.

If you know that early a home based solar energy business is right for you, then your next step is educating yourself about the requirements that govern home based businesses locally within your state, county and also with the US government and IRS. Once you have done this bit of homework you will have to choose if you are financially able to invest in yourself or if you will need to be part of a larger system. The landscape is exchange in a fantastic way towards renewable, solar energy. This provides supreme opportunity for businesses as it relates to the U.S. Government’s interest in quick-tracking our transition to a clean energy environment.

United States Green Jobs: Hand Transition to Solar Energy Industry

The newest recruit legislation related to an fiscal stimulus, a plot to address climate exchange, and a strategy to go into a renewable energy environment includes several provisions to promote solar energy jobs. One section authorizes the Secretary of Education to award grants to universities and colleges to develop curriculum and training programs that prepare students for careers in renewable solar energy, energy efficiency, and other forms of climate exchange mitigation. Under a further section, the Secretary of Labor is authorized to carry out such training programs.

There are excellent opportunities out there that do not require an upfront investment. Emerging technology in renewable energy is making what are called green collar jobs. Solar energy is now a viable business opportunity for the home based business owner. The outlook for renewable energy in 2009-2010 is very bright.

In fact renewable energy is in the forefront of business opportunities right now. For those who are passionate about saving cash, going green and making a home based business, a solar energy business is a golden opportunity.

The solar energy market is a largely untapped sector of the business and renewable energy industry. Home based business owner’s need this type of information and the support the U.S. Government is showing to really kick start exciting new career options for many U.S. citizens.

It is the win-win business of 2009 because everyone benefits from a solar energy business.

DEATH to Old School Home Based Business Practices – Avoiding The Bully (Shark) Marketer

Monday, September 13th, 2010

It is exciting to make huge cash working from home. Very few really do though for numerous reasons, and this article series is devoted to revealing why few succeed, how those that do succeed accomplish their success, and what you can expect if you really want to find success working from home.
Back to the sharks. When you get your returned phone call(s), you have no thought is calling you. But be sure of one thing, they are doing it in the hope of getting paid. Nothing incorrect with getting paid, but not everyone conducts business with the same ethical standards. In fact there are way too many individuals in the industry that will tell you whatever they reckon you want to hear to get you to go forward with their business.
The process is simple – they call you – tell you how busy they are – then give you some websites to go see and a conference call to attend. Simple enough, anyone can learn to do that right? Then they insist that they are professionals, insist that you be the same and be at either of a couple of choices of “appointments” with them to get your questions answered. You agree on a time and then you are off to do your research.
So you go to that call, check out the website – everything looks so excellent, but as a habitual person you have some questions; and you should. You are about to make a choice that is vital, and your time and energy is the #1 resource you are risking, not the cash. Cash is replaceable. Your time and your emotional state and shape is not.
You are really interested so you keep your follow up appointment with what seems like your undisruptive tour guide.. You have so many questions, and you are excited. Here’s where you can be vulnerable to the seasoned qualified you are about to meet. You are about to be 3-wayed to a name that has more experience at “closing”. They intend to “close” you, which means, have you pull out your credit card or you get sent to the bank to get certified funds.
Meanwhile you are thinking you are just trying to get questions answered so you can consider your options.
The call comes as scheduled, the person that you first spar with then tells you they are new to the business (in most cases) or says that they want to show you what kind of up line support you are going to get when you join, “so if you don’t mind, I’d like to bring in John Hammerhead into the conversation. He’s a fantastic guy, a lot of fun to work with, and very successful. He’s teaching me the ins and outs of this business, and will be teaching you”.
Now in your mind a touch is a bit amiss right? The yellow caution light is flashing in your mind, and your original contact person can significance new resistance developing in you; and he/she should. You built rapport with that first person that called you. You wanted to speak with them more, and now here comes a name you don’t know. You are about to experience the home based business shark bite.
Of course John Hammerhead is very busy so as you question questions, he gives you fleeting answers, and says “don’t worry – you’ll learn all of that when you get started”. Get started you are thinking? I’m just still learning about all of this home business material, your brain shouts at you.
Then it happens, John Hammerhead goes for the “BITE” (close) – “well let’s get you started?”
If John Hammerhead has done his job, all along the way, he has painted the picture that this is simple, just follow the “SYSTEM”, and we’ll be here to help all along the way.
Meanwhile you have not had enough time to Google the company or research any other businesses. You are not ready … John Hammerhead is ready and expects you to be too because ” he’s looking for decisive people”. Who is this all about anyhow? It’s about you, your life, your goals, your dreams – not John Hammerhead.
For so many people that is the first experience, you pull out your credit card and go to the website and sign up. You just signed up for your first home based business. It will probably not be your last.
At the end of the call you are congratulated for being decisive and committed to your future, etc. Meanwhile, John Hammerhead just bit a chuck out of your checking account. And you can be guaranteed that, if you enrolled in your home business this way, then you will nearly certainly regret it at some point, and write it off as lesson 1 at some point in your not to distant future.
My first experience at learning about home business was from watching a TV commercial late at night. I went to the website, place my information in, and nearly immediately my phone rang. People from about 8 different companies called me. I connected with one particular guy that seemed trustworthy enough.
I had very specific criteria. No selling to acquaintances and family and drop ship completely from Internet ordering were the headlines. Jim the “Vitamin salesman” was not resonating with me, but I figured IF it was perfectly turnkey online, it would just be a further stream of income. After all, people buy lots of vitamins.
Jack Greatwhite just kept saying yes. I went to their call. Everyone was making all this cash, it sounded fantastic. When Jack Greatwhite called me back, he by now had Bill Thebullshark on the phone with him. I was instantly in a 2 on 1. I re-capped my criteria, and told them that if everything I heard was right I was in. They said yes again. I ordered the “IPB choice kit” for $500. They got me to go ahead and signup for the marketing system, for a year (huge mistake), but I felt these guys were being trustworthy with me.
When I got my kit, the first thing I did was read the “manual” that came with it (very scarce for me), but I wanted to see their marketing model. And there is it was, on page 3 “group of Influence”, acquaintances and family, blah, blah, blah. Right about the time I finished reading the manual, I was packing up everything to ship back, and Jack Greatwhite just happened to call. I questioned him on the “drop ship” program and then he said I needed to either sell X dollars in product first (of course by having them all shipped to my house first) for a couple of thousand dollars, or buy my way in at a higher amount.
I confronted him, and essentially politely called him a liar. He back peddled and got Bill Thebullshark back on the phone, and they settled me down a small bit. At the time I didn’t realize they were trying to get me past the 72 hour period with which I could get a refund (which they successfully did).
A week later, I called to cancel everything, question for my refund (that’s when I found out that the 10 day period started when I place my credit card in the website, not when I expected my product evaluation kit. It was now day 11. I wanted a refund on the marketing system. Of course I had clicked on an agreement that said it was non-refundable. So it was a $750 lesson and introduction into the world of the perilous shark infested waters of MLM. One year later the ancient wound was opened and salted when the company that provides that company’s marketing system started charging my credit card without my consent. After an hour or so of my time on the phone, I irrevocably got the charges reversed. Unbelievable.
Are all people in network marketing and home based business sharks and pilferers? Unquestionably not. In fact, when 4 months later I looked again after responding to what I thought was a job ad in the newspaper. I saw the sharks coming and got back in the boat quick.
This total exercise though led me to find a business that was legitimate, and I was able to do very well at. But I swore to myself on day 1 that if I ever had to resort to those tactics to make cash, I would quit the business. (which I did in February 2007).
The best advice is take your time looking, don’t let a seasoned “Networker” (shark) bully you or make you feel inadequate because you want to “reckon” about a particular business. Thinking about it is exactly what you should do along with some Serious Due Diligence (Research). How to go about this is the subject of a further article.
I was taken advantage of because at the time I was moving “away” from a situation, and everything sounded better than where I was. By the time I picked my right business, I was moving “towards” a goal, and therefore no one was able to push or bully me.
Either you or a name you know has been the victim of a GUMP (Excellent Unsuspecting Cash People) hunter in MLM or direct sales, making much of the negative view of the industry.
Some network marketing, direct sales, MLM companies or other home based business opportunities in many cases have tremendous value propositions. Most do not, and they are populated with lots of hungry sharks.