Posts Tagged ‘Capture’

RSS – Capture The Feed However You Can

Saturday, May 15th, 2010

If you are a user who has found a Real Simple Syndication (RSS) feed to be of benefit, you are not alone. This tool is gaining a huge following. In fact, the new Windows Vista software comes equipped with an RSS Reader for those customers who have upgraded to the new Windows platform.
It can be frustrating to stay a site that does not provide RSS features. One of the primary reasons to subscribe to an RSS feed is to help you locate new information you really want to investigate. An RSS feed provides a snapshot of the revised information so you can make an educated choice about whether you want to read up on the newest informational feed.
If a site does not place forward RSS it may still be possible to utilize existing information streams to access the same information through an RSS feed. For example, if you have a specific writer that you like to keep tabs on you can use an RSS feed from some of the more notable search engines and directories. By setting up an RSS feed from one of these sources you may be informed a small later than a direct RSS feed, but the information should be sent when the new page is indexed with your favorite author’s name. If the site the article is in print on is a trusted site this process usually doesn’t take long.
Some RSS users also are merging their RSS feeds with searchable email systems. In essence when a service like Gmail is used to receive RSS email feeds you can use their search function to return to any standard feed you wish.
The integration of technologies can allow RSS users greater flexibility in accessing and managing feeds and accessing the information long-term.
For any online company the markets using knowledge-based content it just makes significance to add an RSS feed for your site material. Unless your material is so engaging you have site visitors that come back everyday on their own you should consider using an RSS feed as a marketing tool to help your consumers find a reasons to come back. When they come back they might find a reason to stay and shop.
An RSS feed is less intrusive than email and targets consumers who have an interest in your material. You know this because they have voluntarily signed up for an RSS feed from your site.
It’s been proven over and over again, your customers want an RSS feed. Have you make one available?

How to Set Up Wordpress as a Membership, Lead Capture or Product Delivery Site

Friday, October 30th, 2009

Google + WordPress = Like

It’s no secret that people who are using Wordpress as a blog have been producing some fantastic results. It was only a fleeting time ago that this was all Wordpress was used for.

Blog popularity is due in large part to blogs’ simplicity. Hosting companies have made setting up a personal site simple. Every one on the Internet no mater what amount of technical proficiency is capable of setting up a blog.

Today Wordpress is not just for blogging but can be used as a Content Management System (CMS) which opens all sorts of new possibilities to businesses and marketers.

This means that it is more of a web site development program.

Since Wordpress enabled its CMS as a default option you can now make portals, membership sites, lead capture sites and even deliver product in this simple system.

The process is in the end the same for all the above options.

1. Load your Wordpress Script

2. Customize your site with a theme

3. Add some plugins for greater flexibility

4. Lock down your registration and login scripts

5. Add your content and chose your system

What system you choose will depend on what you want to do.

Membership Program

You can easily run a simple membership program and add content on a fixed basis and charge for it using any of the standard payment processors.

Lead Capture

In the end the same as the members system but you exchange the sales letter to drive them to the signup box instead of the payment one.

Product Delivery

Again you use the same system but instead of constantly count product you can just use it to deliver your product in the member’s area.

The secret is to exchange the login and registration files or simply get a plugin. Once changed you direct the client to the changed registration page so they can access the locked content.

There are lots of plugins to organize all this for you but I have been using a simple manual system where the customer pays for a product or service; they are directed to the new wordpress registration page and penetrate a username and email and their password is sent to them.

All this is the habitual Wordpress automated system. The only manual part is if you are accepting monthly payments and they don’t pay. You will get a notice from the processor and you go and delete the account. Very simple and simple to manage.