wordpressrobot.com » Come http://www.wordpressrobot.com Sat, 25 Jun 2011 20:23:53 +0000 http://wordpress.org/?v=abc en hourly 1 Where Does Solar Energy Come From? http://www.wordpressrobot.com/where-does-solar-energy-come-from http://www.wordpressrobot.com/where-does-solar-energy-come-from#comments Tue, 27 Jul 2010 17:28:34 +0000 admin http://www.wordpressrobot.com/where-does-solar-energy-come-from Where Does Solar Energy Come From? is a post from: wordpressrobot.com

]]> Solar energy is making a big impact today. In the world we live, we have put major strain on natural resources. But, there is a renewable energy source, which is becoming a viable source to meet the needs of humanity, it is called solar energy. But, where does solar energy come from?
Imagine a home that is powered by a residential solar energy system. This home has electric 24 hours a day. You could watch TV all day, keep all the lights on, and not have to worry about an electric bill! So, how does this work? Where does solar energy come from?
In discovering where does solar energy come from, let us consider that we are in that solar powered home. Imagine for a moment that you want to watch TV. You press the televisions power button. Instantly like magic the TV comes to life. It comes on exactly as it would in a home powered by conventionally produced energy.
This energy is in the form of electric. It doesn’t matter whether it is from solar power, fossil fuels or even nuclear power. It is all the same – electric. The electric in residential solar energy systems doesn’t come from an external power station situated on Earth though. It gets more interesting!
The electric had to come from somewhere, and as we trace back, we find that the electric in the TV came from batteries. These are loads of batteries that hold onto this solar power, which we will come to in a moment.
A battery is like a cupboard. It holds things; most importantly it holds energy in the form of electric. This is important as we will see in a moment, as this source is not a 24 hour power, so we need a way to store it. Batteries make this possible, but where did this solar energy come from?
As we travel further, perhaps to the roof of the residential solar energy powered home or even somewhere else on the property, we will find solar panels. Solar panels are amazing gadgets, as they do something amazing.
Solar panels have a big area. They convert something into electric. But, how did they do this? Light is needed. And solar panels ingeniously convert light into electric. This light comes from a very big power station. In the case of Earth, this power is from our very own Sun.
The Sun is like a humongous power station that constantly does a reaction that lets out light. This light beams to Earth, and a solar powered home can make use of this to create electric around the home. It is truly marvelous, and is going to the basics that most of life on Earth uses – that is to utilize the power of the Sun. As plants do.

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]]> http://www.wordpressrobot.com/where-does-solar-energy-come-from/feed 0 Good Things Come In Packages: How To Leverage Package Deals And Cross Sell Services To Grow Your CPA Practice http://www.wordpressrobot.com/good-things-come-in-packages-how-to-leverage-package-deals-and-cross-sell-services-to-grow-your-cpa-practice http://www.wordpressrobot.com/good-things-come-in-packages-how-to-leverage-package-deals-and-cross-sell-services-to-grow-your-cpa-practice#comments Sat, 12 Jun 2010 18:18:43 +0000 admin http://www.wordpressrobot.com/good-things-come-in-packages-how-to-leverage-package-deals-and-cross-sell-services-to-grow-your-cpa-practice Good Things Come In Packages: How To Leverage Package Deals And Cross Sell Services To Grow Your CPA Practice is a post from: wordpressrobot.com

]]> When it comes to selling things, the human tendency to package can make life easier. When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology. Bundle services together and suddenly a new client will be bringing you as much business as two or three clients in the past.
When it comes to buying things, packages are attractive because they seem to simplify the client’s life. If an insurance company offers me a package deal on car insurance, home owner’s insurance, and life insurance, suddenly I have so many fewer decisions to make-and I don’t have to deal with three different insurance agents. I might save some money, but even if I don’t, I save aggravation and time, and most people value their time as much as their money. Costco or BJ’s Club are good examples of packaging in the retail world, and the number of people that flock to these giant stores indicate the popularity of packaging. Fast food places have the value meal, which is a package of a sandwich, fries and a drink.
What is also important is to offer different packages, i.e. to give the client options. When I first started out, I offered piecemeal services at standard rates. Then I realized that clients work in a different way. Many people like options. They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium and large. Going to the example I gave of the restaurant, they have a small value meal, medium or large.
“Small, medium, or large” doesn’t quite work for accounting services. The principle I use to distinguish between levels of service is this: the more accessibility to me and to my staff a package offers the client, the higher the fees. So while we can custom tailor the service package to fit their needs, nonetheless the services are packaged based on frequency.
In addition to packaging your services, you should consider cross-selling. Many years ago I learnt while attending a seminar by the legendary marketer Jay Abrahams that there are 3 ways to grow your practice:
1) Increase number of new clients
2) Increase the fees paid by each client
3) Increase the frequency of purchase or sell the same client more services
Cross selling is the way the CPA practitioner increases the frequency of purchase.
When you have a relationship with the client, you can offer them other services that will help the client. How does one go about finding out the services that your clients need? Not to oversimplify it, but really, the best way to find out is by asking. We recently conducted a survey and we called up most of my business clients to ask them how we were scoring and what else we could do that could help them. It’s really very instructive to hear the clients’ perspective on things. I have also found this to be one of the best ways to find out other services we should be providing.
Here’s a partial list of additional services to offer:
? Financial planning or wealth management services
? QuickBooks consulting – Outsourced accounting (A couple of years, we packaged our QuickBooks consulting services as either a 10-hour package or a 20-hour package, to be used in one year.)
? Audit protection
? Business consulting
? Business valuation services
? Payroll services
? Controllership services
Using this list as a starting point, talk to your clients and find out what services they need that you could offer. Specialize in what your target clients want, and you’re just about certain to grow your practice.

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