With Google’s increased popularity and gain in Organic Search market share, it is increasingly more vital for web site owners to become better familiarized with the way Google works and how they gauge certain elements to determine a website’s ranking. In the initial Google PageRank patent submission, there was a gray accent on links; this has since changed drastically from the initial PageRank algorithm. Many expert Google SEO professionals have concluded that it no longer is useful to make links to a site, if that link doesn’t have a title related to the destination site. Let us clarify further.
Initially, the web was a web of links tying everything together. With this quickly came Black Hat SEO practices that took advantage of certain sites and their easily fooled submission pages to make mass link campaigns that produced duplicate links on different web sites. Initially a web site gauged by the original Google PageRank algorithm, would have ranked a page very highly.
It is estimated that Google now calculates the following about every link back to a site:
1. Originating website topic – refers to a link that for example, links to your site about computers, but originates on a completely unrelated website whose topic is about cooking.
2. Originating website link title content – refers to the general topic of the originating site in relationship to the site where the link is pointing. Again, keeping links to your site, in similar topic sites is very vital.
3. Originating website ranking – the originating PageRank must be higher that the receiving website in order to maximize the value of the link.
4. Originating website status – refers to whether or not the site were the link originates has been tagged as black-hat or otherwise penalized for pursuing non-standard methods by Google.
If you make lots of links from terrible sites to your web site, it will really produce a devaluation of your website rankings. Do NOT be fooled by companies who claim to provide high PR links for pennies, the truth is, that by everyone’s estimation in the SEO arena, Google has by now or is building a provision in their PageRank to account for this type of practices.
Keep your links clean, from clean sources, and you will get fantastic results.
This guide should give you a excellent early point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.
Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.
Posts Tagged ‘Created’
Google SEO and PageRank – All Links Aren’t Created Equal
Tuesday, February 23rd, 2010One New Blog Created Every Second Means Yours Is Irrelevant Unless.
Monday, October 26th, 2009Blogs and the activity of blogging went mainstream a long time ago so much so that these days every 1.5 seconds a new blog is produced! Crazy huh? Place a further way:
• 7.4 Million blogs were produced in the last 120 days
• 1.5 Million blogs were produced in the past 7 days
• 900,000 blogs produced in the last 24 hours
• 37,500 blogs produced every hour
Those are downright scary figures especially if you are just making a blog today because it is a reflection of the extent of the competition facing you today! So what really made blogs and the activity of blogging so standard?
Why Blogs Became So Standard
Well previous to blogging became so mainstream and the internet became literally saturated with millions upon millions of blogs, the activity was pretty much restricted to only the truly savoir-faire online marketers (who traditionally set the pace for the rest of the crowd) and the geeks. Once those marketers realized the significant advantages blogs held over habitual websites they quickly, quietly and efficiently converted their habitual websites to the blog platform. Here’s why they did it:
1. Blogs are quickly indexed by search engines;
2. A blog is simple to update and add content to frequently;
3. Frequently updating content encourages visitors to return to your blog;
4. You don’t need to know HTML or any other web coding language to manage a blog;
5. Blogs hug the 2-way conversation interactivity that is so vital to today’s business environment;
6. Social Media Websites welcome and are the perfect fit for blogs;
7. Blogs rise up the search engines quickly;
8. It is dead simple to attract web traffic to a blog even if it is groundbreaking new;
9. New content added to your blog is instantly viewable and just as quickly picked up by the search engines; and
10. You don’t need to be a web designer or have web designing skills to make a cool and qualified-looking blog that stimulates visitor confidence and enhances their interaction.
What those ten attributes listed above so characteristic of blogs essentially mean, is that a blog would invariably and inevitably beat a habitual website when it comes to attracting web traffic and attaining exposure! What blogging had automatically done was to amount the playing field so that even absolute beginners could take on well-established habitual websites that had had thousands of backlinks and been around for several years. What is more not only were blogs competing effectively with them but really beating them at their own game!
Previous to long blogs were popping up as the number one listings right through Google’s index for the most competitive keyword terms! At a snail’s pace and surely those habitual websites that had maintained a vice-like grip on the top-spot listings on Google for an eternity at a snail’s pace lost their rankings to a large number of blogs.
Soon enough the secret was out that blogs wielded a considerable advantage over habitual websites and previous to long the activity itself had gone mainstream. Now let’s quick forward to the current situation today where the internet is super-saturated with blogs to the tune of a new blog being produced every 1.5 seconds!
What 900,000 Blogs Produced Everyday Means to You!
It used to be that anyone could virtually blog about anything and were nearly guaranteed to attract enough traffic to make enough sales to really justify it as being worth their while. In such a manner a lot of marketers who had embraced blogging early on were able to dominate a excellent number of niche markets quickly. But that was then and today, well, is today!
Long gone are the excellent ole days when you could target a small niche, slap together a few mediocre posts to your new blog and attract sufficient traffic to enable you to make cash enough to quit your day job! These days most of those once small-saturated and highly-lucrative niche markets are overcrowded with more competitors than their daily web traffic allotment can possibly handle! What that boils down to is that only the very few, very best of blogs are really able to make cash online from their chosen niche markets.
That also means that if you are just making a blog today, your blog will surely join the millions of mediocre blogs that never make any headway and are quickly abandoned by their owners unless you…
Make Your Blog Stand Out From The Rest Of The Crowd
To succeed as a blogger you have to make your blog stand out from the many other millions of blogs by now proliferating all across the internet. This ironically is really excellent news for you because most bloggers have unquestionably no thought how to distinguish their blogs from the next guy’s. In fact these days there are two kinds of blogging style, the habitual type of blogging known as Ancient-School Blogging and the more recent style in tune with the current internet business environment known as New-School Blogging.
The huge difference between Ancient-School Blogging and New-School Blogging is that unless your Ancient-School Blog is by now ranking well on the Google Index, you are going to find it extremely hard to draw enough attention to make your blog profitable. In other words if you start a blog today and adopt ancient-school blogging techniques then you are nearly certainly guaranteed to fail. Why? Because ancient-school blogging techniques will not enable you to stand out from the crowd which also means that you cannot possible compete against blogs that have been around for a while and are by now well-established.
The largest flaw that ancient-school blogs suffered from was an incapacity to consistently draw significant amounts of web traffic!
But if you make a new blog and adopt new-school blogging techniques, within small time you will effortlessly attract lots of web traffic. Which method of blogging you choose will ultimately determine the amount of internet success!
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