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In part one of the Avoiding SEO Brain Freeze series, we looked at the 7 steps necessary to finding the most appropriate keyword phrases for which you will ultimately optimize your website. My hope is that you have spent some time compiling a total slew of keyword phrase spreadsheets, and now you’re ready to start figuring out how to incorporate them into your website.

Through the years, I’ve urban a process of making a keyword phrase map as the 2nd component to our clients’ SEO campaigns. If you follow the steps outlined not more than, it should keep you organized and help you avoid the dreaded SEO brain freeze when attempting to optimize your website on your own.

The 9 Steps to Making a Keyword Phrase Map

Step #1: Make a new database, and add headings across the top which correspond with your home page and each of your top-amount main category pages. These should be pages that are in the main navigation of your website, which are linked to from every page of the site. This sheet will ultimately be your keyword phrase map.

Step #2: Review your keyword phrase lists you previously compiled and highlight the 3-5 of them that are the most competitive but also highly relevant to what your business and website is all about. These will be the phrases you’ll target on your home page. Copy and paste them under the home page bearing of your new database and mark them as “home page” in your ancient keyword database.

Step #3: Look at the existing information/copy on your top-amount main category pages of your website and check to see if they are by now genuinely using any of the keyword phrases from your keyword lists. These pages are the best candidate pages for those phrases, as they will be simpler to edit than pages that aren’t currently using them the targeted phrases. Make note of which phrases exist on which pages by highlighting them and marking them on your keyword research list, then add them under the bearing for that page on your phrase map database.

Step #4: Once you’ve completed step #3 for all your top-amount category pages, you may also want to branch out into your deeper, sub-category pages if you still have a number of unhighlighted keyword phrases from your original keyword list.

Step #5: Take the phrases that you haven’t by now found pages for, and search your website to see if they’re genuinely being used on any deeper pages of your website. You can do this via your website’s own site-search feature (if you have one) or you can use Google to search your site.

To use Google simply type the following command into its search box:

“your keyword phrase” +site:www.yoursite.com

This will show you all pages of your site that have the exact keyword phrase contained on them by now. Make note of these in your keyword spreadsheets and add the bonus inner pages to your keyword phrase map database, as well.

Step #6: Review the keyword phrases for which you have not yet found a related page, and choose if they are indeed vital for your website to be found under in the search engines. Thwart-out or remove those from the list that you determine may no longer be necessary.

Step #7: For the keyword phrases you have left, redo your site searches using your phrases, but this time, without quotes. This will bring up the pages of your site that have the individual words from your keyword phrases on them, rather than the exact phrase. These may very well be excellent candidate pages for those phrases, as well. Read through them carefully to be sure, and if they look like a excellent fit, exchange your spreadsheets accordingly.

The above steps should have helped you easily identify pages that are by now using your keywords or phrases. Most likely, you will still have a number of keyword phrases from your original database that still haven’t found a home on your website. This will be especially right if your existing website doesn’t have much copy on it to start with.

The next steps will require you to use your brain a bit more in order to choose which of the keyword phrases that you have left make significance on the which pages of your website.

Step #8: Carefully read through each page and choose what its ultimate theme is.

Step #9: Review your remaining keyword phrases and look for those that fit in with the theme of each page. Ideally, you’ll be able to find a excellent home (page) for most of the rest of your keyword phrases.

Step #10: For any remaining keyword phrases that you simply cannot find an existing corresponding page, once again, choose if they are really vital to be found for in the search engines, and remove any that you can live without.

Step #11: For those keyword phrases you have left, which you have single-minded are indeed vital to your website, reckon about why you don’t have any existing pages of your website where they fit into. If your website is structured correctly, there should be pages available for all relevant keyword phrases. At this point, you may have found the hole in your website that needs to be plugged. That is, you probably need to make some new pages that can genuinely support the keyword phrases that don’t currently have homes.

Step #12: Reckon about how you can make new content for your website which will genuinely be able to utilize those last keyword phrases. This may be as simple as count some articles to your website that genuinely use them. Or you may need to add some new top-amount or sub-amount pages to your website to support these phrases. In this case, you’ll also need to redo your site architecture and its overall navigation. But if those keyword phrases are indeed vital to you, they really should have a place on your website, so it’s really vital to perform this last step.

That’s it! You should now have all your vital keyword phrases mapped to the existing pages of your website on a nice, clean database. In the next article in this series, I’ll clarify where you go from here!