Posts Tagged ‘Development’
Cpa Website Design & Development
Sunday, August 1st, 2010
If you’re looking for a custom designed CPA and accounting website, here are some things you should consider. Done right, your website will be an effectual marketing tool, improving your company’s bottom line. These pointers will improve your site, turning visitors into clients and providing valuable air force to your existing clients.
1. Your website is for professionals – while its content shouldn’t be dry, it also shouldn’t be too flowery. It should speak to your target audience (those requiring accounting air force), and it should clarify why your air force are best for them.
2. Respect your visitor’s time by making the information they need simple to find – in addition to being attractive, your site should be user-friendly and simple to navigate. Make sure that the team you hire has competent designers, as well as a skilled technical department.
3. Your website should be more than an online business card. Spot yourself as an authority with compelling content and tools – tax calculators, FAQs, and financial guides demonstrate that you have the practical knowledge to help your clients achieve their financial goals.
4. Enhance the value of your website with tools for your clients – for example, a file transfer system that allows them to easily and securely exchange sensitive files with your firm. In addition to saving you time by making transfer of large files simpler, a secure system like this will build your client’s trust in you by demonstrating that you value their privacy.
5. A monthly newsletter is an simple way to build loyalty and stay in touch with your client base. Many website designers include automatic monthly newsletters – take advantage of this feature to keep clients up-to-date on the newest tax laws and information.
6. Make yourself accessible to your clients – contact information should be prominently showed on your site. Ensure that the contact info you post is up to date, and provide simple ways for clients to question for appointments and information with contact forms on your website.
Following the rules above will result in pleased and satisfied clients and an ever-growing client base.
Web Development and SEO Working Together!
Thursday, June 10th, 2010Many times, consulting with individuals and businesses, a lot of the terms we evenly use regarding online marketing are not fully understood. One excellent example of this confusion is when we discuss the term web site design and (SEO) search engine optimization. These two functions are two very distinct phases of marketing that must be understood previous to you can proceed effectively with either of these issues.
A website is a very brief description of what your product or service is all about, and most people are informed enough to throw some form of site on the web. This doesn’t mean that anyone will ever see your website, and you probably won’t even make a sale. This is where the term of search engine optimization evenly referred to as SEO, comes into play. There are a few terms we must be clear on previous to we go much further.
There’s a twofold purpose for keeping your site simple. The search engines like simplicity. First of all, keyword rich titles and content for the search engines, and secondly for the users who stay your site, so they can experience the ease of navigation with a simple website design.
Search engines don’t read flash, pictures or scrolling text. Junk code and junk content slows down the spiders when the robots come to stay your site. Use javascript only if needed for a specific function….the search engines don’t read javascript either.
A limited amount of images is acceptable, but, to many images will slow the page loading times significantly which in turn will slow the spiders down. You can reduce the negative aspects of this by putting the images in a style sheet so any multiple use of the same image can be preloaded for each page.
A further thing that will help the spiders crawl your site promptly and effectively is to use ALT tags. To conform to validated code standards, every image must have an ALT tag. You can use keywords in your ALT tags….this is just one more way to maximize your source code.
In the source code of your website there are three critical tags that must be used to help the search engine spiders capture the full information about your website. The bearing tag is extremely vital for the search engines. This is the information that appears when you query a specific term and the search post the results of websites that meet that particular search term.
The next vital function is the use of meta tags. This is a description of what your site is all about, which appears just not more than the title in the query results from the search engines. There are some search engines that doesn’t place much weight on meta tags anymore and don’t read them; but, there are more engines that read the tags than don’t, so I would recommend using ALT tags, at least until all search engines are no longer using ALT tags in their algorithms.
The third thing that you must list is the keywords and keyword phrases. This is where the search engines match the search queries that users are typing in the search bar to sites that have those keywords in their source codes. It is recommended by some of the major promoters that 20 to 25 keywords are adequate for the search engines. Long tail keywords may be a touch you may consider later on, once you know the purpose of long tail keywords.
You must have a excellent weigh of keyword rich anchor text in the content area of your web page. This is a clear signal to the search engines to spider your entire website. This will result in every page of your website being indexed by the search engines.
Make sure you include a sitemap of your website, between to all pages of your site and keep it up to date. This helps the spiders to search for all the links and pages that otherwise could be overlooked by the spiders. This is a roadmap you’re giving the spiders to make it simple to find what is vital for promoting your opportunity by using the newest in optimization strategies.
Even if privacy statements and contact us pages are not required for search engine purposes, it is a excellent thought to give full and honest disclosure to the users who stay your site. Most users won’t bother to read these comments, but, you are covering excellent business practices which could save you a lot of grief later on.
In this article we’ve covered some simple yet vital aspects of web development and search engine optimization. If you don’t have adequate knowledge in some areas of our discussion, then seek the help of your marketing qualified or SEO expert. It’s imperative you have a workable knowledge of the subjects we’ve mutual with you today. With this information you can make a blend of excellent web design and search engine optimization techniques into your business opportunity. Without this knowledge, everything you do will be of no value and you will be wasting an incredible amount of time and cash. Excellent Luck!
“Let’s Build Your Business Together”
Larry L Miller SEM/SEO Consulting