RSS and Viral Marketing:
Viral marketing is one of the most creative ways of promoting a business. It can work wonders for any business even if there are certain principles that play a lead role in making viral marketing for business websites so effectual. Different businesses use different techniques while applying viral marketing to enhance their visibility and here are some of the best and time-proven techniques that can help your business too.
One way is to make content and share it with other publishers. RSS makes the transfer of content a lot more simple and hassle free. With this ease in sharing content make sure you have a signature in your content so that your link spreads online virally as well to boost your link popularity.
RSS stands for Really Simple Syndication and it is one of the most valuable technologies available for webmasters, administrators and users. In spite of RSS being such a valuable technology only 12% of users know what RSS is while only 4% have used RSS. So let us try and know what RSS really is and how it can help you or your business.
RSS is a type of feed that internet users can subscribe to. The RSS feeds updated on a fixed basis and frequently distributed in XML format. This helps in making custom tags. There are reasonably a few websites, which will have the RSS logo in orange and if you click on the icon, you will get connected to the website’s feed.
As far as the content contained in a RSS feed is concerned, it depends largely on the feed that you might be viewing. Most of the RSS feeds consist of a title and a brief part from the article. RSS is becoming overtly standard with bloggers because in this the headline format comes in involuntarily.
There are many reasons why bloggers and even fixed users are choosing RSS. One of the primary reasons being that using RSS can save time especially on an everyday basis. Let us take an example to know how it saves time. If you are a technical expert and you stay at least 6 websites on a daily basis to collect information then you probably open each website on a separate browser to look for news bits and pieces. So in a way, you are visiting them one by one as you can’t see all of them together.
On the other hand, if you have RSS, then all you need to do is stay a RSS feed reader or a RSS aggregator and this will help you to instantly identify the websites that have added new articles and these websites will be separated from the ones that don’t. A further salient point is that you can see all the past entries using RSS.
If you are visiting only one website but on a fixed basis then there are times when you will miss a new article added on the website on one of those days when you didn’t stay the website. This is where the RSS fits perfectly. Let us for once imagine that there are 20 websites for which you want to keep tabs then RSS will verify to be truly indispensable.
In order to use the RSS, you will first have to find a feed, the one that you can use. If you are using Mozilla’s Firefox then you will be able to find out with ease if a particular website has accessible feed or not. You don’t even have to go through the entire webpage looking for an RSS icon. When you open a website on the Firefox, you will see an orange icon on the right side of the navigation/URL bar. If you see the icon then it means that the website has RSS feed.
Click on the orange RSS icon in your Firefox browser and it will question you where you want to save the feed. Firefox treats RSS feeds as live bookmarks. Once you have saved the feed, go to the particular folder. The folder will have an expand arrow and you can click on the arrow so that it can show all the new entries that has been added on the website in an ascending order with the newest entry on the top.
There are times when your browser may not find a particular website’s feed as not all of them have RSS feeds. This is where you will have to search through the web pages to find any bits and pieces related to feed. There are some websites that have FeedBurner feed, which normally displays the current feed subscribers for that website. If you find a FeedBurner feed icon then click on it and copy the place of the link.
This is the basic information regarding RSS feeds for all those who want to use it to their benefit personally or for viral marketing purposes.
Posts Tagged ‘Effect’
Designing A Blog For Maximum Effect And Potential
Friday, December 11th, 2009Blog is fleeting for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site. Blogs can be used in the business world as well. Blogs started in the late 90s and have increased in popularity over the past months. Many people have started to make their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the newest product news and reviews.
Blogs are now being used in internet marketing media field. Previously, Internet marketing was done by placing banners and links on standard websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists. Lots of people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the newest news.
Even if news reports from blogs may not be reliable, some people look for product reviews through blogs which in some cases is more dependable. While it is right that some media persons are being paid to write excellent reviews about a certain product, blog writers write about their actual experiences with harvest and air force from a company. Since there are many people who read and start their own blogs, blogs are a excellent medium to market a product. Increasing blog traffic means an increase in product sales.
Unification affiliate programs and sites which will list your blog under a certain search category or name can increase your blog traffic. You can also have your blog advertised in standard websites. This, but, will cost some cash and is not advisable if you have just started blogging. A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.
When you have increased traffic on your blog, you should try to keep your visitors coming back and recommending your blog to acquaintances and colleagues. This can be done by having informative or amusing content and excellent blog layout and design. You may develop your blog’s content or you can also buy the air force of a web content writer to provide you with the blog articles.
A blog’s layout and design also plays a huge role. While most of the companies offering free blog hosting place forward pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.
Make your blog stand out from the millions of blogs out by following the guidelines not more than:
Customize the banner.The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog. In this case, you can make your own graphic or you can buy qualified looking graphics online for less than $10.
Personalize photos. Of course, most of the photos that you will be posting will be your own. But, if you don’t customize the photos previous to posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Count photo borders can help the photo stand out from the page. It can also add to the design of your blog. You can choose a standard border or you can also make your own border which can be associated with your blog’s templates.
Add a favicon. Don’t you reckon sites with icons on the address bar previous to the website’s URL are cool? Many people do. These favicons add a qualified look to the URL. These simple to do using photo or graphic editing softwares.
Include RSS feeds.This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.
Advertisements. If you have signed-up with Google Ad-Significance, which I am sure you want to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.
Check out blog templates, layouts, backgrounds, textures and skins from sites.There are sites that place forward free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.
Audio makes your blog more personal.Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.
A well designed and run blog is a fantastic internet marketing tool that can increase your product and service exposure and ultimately your sales. Following the thoughts above will provide you with a fantastic blog design.
Does Domain Registration Length Effect Search Engine Rankings
Sunday, November 15th, 2009Does the part of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are evenly paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the authenticity of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.
Google, in general, is permanently looking for ways to weed out the terrible (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the excellent, legitimate websites and found that most excellent, legitimate websites have a stanchness towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the part of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.
One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plot. He made a certain amount of cash each year from each domain name/website, and he didn’t want to cut into the profits of each site by renewing each domain name all at once for several years. “Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more cash. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits”, says John, who wished to remain anonymous. John’s website is probably exactly the type of website that Google desires to identify. Google is looking to identify feature, well-established websites whose owners are committed to their domain names. According to the statements made in Google’s patent, Google thinks that websites that have been renewed for a long period of time meet that standard.
Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the part of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a “tie-surf” among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the thought it doesn’t mean that they’re really using those criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).
I’ve registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn’t want to lose them-and I didn’t want to go through the somewhat-lengthy once a year process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.
Expired domain name buyers are prevalent nowadays. If your domain name expires, there’s a good chance that a name watching will register your domain name within seconds after it expires. If, for whatever reason, you don’t renew your domain name, a name watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.
If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which expenditure $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.
What’s the bottom line? If you’re committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you’re committed to it-and that may give you a boost in the search engine rankings, as well.
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