wordpressrobot.com » Email

A Guide to Email CPA Traffic

admin — Mon, 09 Aug 2010 18:19:24 +0000

There are a lot of ways to advertise in the TV, Radio and Print media. On the internet, CPA or Cost Per Action is the preferred advertising method where advertisers pay only when a specified action on an advertisement is met. It is a good means to control advertising expenditures. This assures you do not loose money over terms that aren’t driving business. CPA is the most efficient and ideal design for small and risk advertisers online. Though it is generally favorable, making this work requires a little more studying, thus this guide to help you deal with CPA Marketing.

At present there are two driving designs to earn money through online advertising. These are the cost-per-click (CPC) and cost-per-impression (CPM). The latter method is widely used for television and magazine marketing and other traditional media. The main goal for advertising would be to increase brand or product awareness. CPC however is a more popular money maker through channels like email marketing.

Advertisers favor the CPC model where they only pay the publisher when someone clicks on their ads. And over the years there has been a huge shift towards the cost-per-click- method. In fact, search engines such as Google and Yahoo! fancy this method of placing ads next to the search returns. So why choose CPA?

The CPC favorable method of has some drawbacks as well. The scheme requires advertisers to submit their bids before they are even able to observe the volume of response – in this case clicks to generate profit. It is a considerably difficult task of learning the returns for each click which will determine the proper bid for the ad. CPA money for email marketing is a tough call where advertisers bid for thousand and thousands more of keywords. CPA offers a good edge over these two methods.

CPA eliminates the bidding problems of CPC and cuts the cost of CPM. A general difference between the CPA and CPC is that CPC is vulnerable to click fraud where someone clicks on the advertisement even without true interest over the ad. In this case anyone may flood the advertisement with clicks even the publishers themselves, thus increasing the advertising profit. In CPA, instead of paying per click, the advertisers pay only when the supplied action is met. For CPA email marketing the most common is through filling out forms. Advertisers pay for each form submitted with the assurance of genuine intent for the ad. This specific solution to the drawbacks of other methods makes cost per action the best choice.

You must know that there is a lot of competition and associates over CPA money through email marketing. Small or big business owners take advantage of this method. They initiate programs to know their market more. They make use of information through survey and the likes. CPA floods email marketing with survey forms, general information forms, promos and more stuff that are catchy to study their market and at the same time promote the business and the product and service they offer.

CPA money in email marketing is fast flowing, whereas most individuals today communicate through email. They deliver short messages and promos that require a simple reply, a registration and even the option to turn on or off the ad. Profit is easy in this kind of instructional mechanism. Advertisers pool them with promotions that offer good rewards and benefits in exchange, for example, the information on how may people in a particular area are interested or know about the product, service, company or ad.

Aside from big companies and advertising firms, traffic in CPA offers is also determined by affiliates. These are the people who do CPA money for living or as a source of extra income. Affiliates offer ad placements over different pages in the net. They commonly use freebies to persuade giving out the information or giving in the action required. Affiliates can be simple individuals or big website operators. There are some bloggers who strategically welcome ad placements on their pages. Social online networks also amass with such pop-ups as well as search engines where search results are prompted with advertising before they can be viewed.

A big associate to earn money through CPA marketing are CPA networks. They work hand in hand with advertisers to design and create an effective advertisement for most any campaign. They hook up advertisers with affiliates sources. Their usual job also includes enlisting affiliates who drive the promotion of the campaign. Networks systematically recruit email marketing to cover a larger target market. They also play the role of creating an organized payment system to manageably distribute the profit to all affiliates.

The good thing about having CPA networks is that they have the best offers through email marketing concentration. This network commonly works with zip and email submits offers. A breeze of CPA money comes from people who follow simple instructions of providing their zip or emails. There are a lot more of ways to persuade users to do what to advertisers count as action.

CPA marketing is rapidly changing. It is in fact the nature of technology – speedy transition. What might be a good offer of CPA money could be a loosing bet in a very short while. Controlling CPA marketing traffic in the field of email requires monitoring the trend; the progress and the evaluated effectiveness of the campaign to make sure you are not wasting money together with time. It is always wise to keep in track of each campaign’s timeframe where you shouldn’t offer one that has expired.

Currently, CPA marketing is creating a big buzz in the online advertising business due to the reasons stated above. Making it work for you is knowing and learning from these considerably fundamental knowledge in this industry. And as earlier stated that CPA goes through a brisk transformation; keep yourself updated to the new techniques that control the CPA marketing traffic.

A Guide to Email CPA Traffic is a post from: wordpressrobot.com

Why RSS May be the Email Killer – Part 1

admin — Tue, 09 Mar 2010 00:29:30 +0000

According to online statistics from eMarketer, less than 20% of internet users intentionally read content with the aid of an RSS reader.

Indeed, even frequent internet users have no idea what that little orange RSS square represents and certainly don’t realize that there is a big shift brewing in the bowels of online publishing and marketing.

But, that may change more quickly than we all used to think for 3 very potent reasons.

There are advantages to RSS that will compel most, if not all, internet users and content consumers to “learn” to use an RSS reader and start managing RSS subscriptions.

In the same way email eclipsed snail mail for content delivery, RSS will eclipse email as the consumer’s choice for opt-in messaging.

If you are an email marketer, the time for you to get engaged to RSS has come, because, whether you like it or not, the wedding bells will be ringing soon.

Here’s why…

RSS = EMBEDDED VIDEO(and audio)

I recently was asked to help a small business embed video into emails they wanted to send to established clients.

Their vision was clear:

1. Create a quick video email with a webcam, stick it right into their corporate Outlook email with a Youtube style preview.

2. The customer gets the email, clicks the Youtube-looking video preview and the video start playing.

3. No landing page, they wanted everthing to happen right there inside the email client, whether it was Outlook, AOL, Gmail, Yahoo or otherwise.

Simple right? Nope…

This is simply not possible with email.

Many brilliant companies have tried various tactics to embed video into email in a way that doesn’t consistently get blocked or stripped by the various email providers.

With email, the best that can be done is mimic the embedded video look by putting a video preview image in the email which opens up the web browser and plays the video there when clicked.

Ironically, even this comes at a significant cost because of the technical knowledge needed to make it happen.

So why is this a less than perfect solution?

Primarily because none of us like to be bounced around, we want to view video instantly, seamlessly.

After all, we have been trained to expect this level of immediacy by seeing it everyday on Google’s “universal search” and countless blogs.

The good news is, embedded video and audio are part and parcel (fundamental elements) of RSS.

Adding video (and audio) that can be instantly viewed by someone receiving an RSS feed is as simple as adding text.

Readers get what they have come to expect and corporations, as well as small businesses, can provide dynamic, highly personal content without paying a coder or webmaster thousands of bucks.

RSS = 100% DELIVERABILITY

I was shocked to see the stats on email deliverability rates for the typical business. The fact is, even if you have come by a person’s email honestly (that is – you did not buy a bootleg list of emails from some guy in a dark virtual alley) the likelihood of them actually receiving that message from you is 60% or less.

So, let’s say you have a list of 1000 customer emails – which you have worked hard and paid real money to acquire. When you send a message, 400 of them (on average) don’t get it. It either automatically lands in their Spam Folder or gets deleted even before it reaches them.

Even companies like Aweber who make a living sending emails for other people and have intimate agreements with email providers like Gmail, AOL and Yahoo, only get a 90% deliverabilty rate – on a good day (they claim %99.4 but I use Aweber and when I factor in the whole opt-in and email management process, at least 10% of my emails are undelivered).

RSS is quite different. If someone has opted-in to your RSS “feed”, they will get 100% of your messages. No doubt about it.

This is obviously good for the company but how is this also an advantage for the customer?

Well, have you ever had the frustration of opting-in to something that you were interested in only to find (after searching for a few minutes) that it was buried in your spam box.

Have you ever had to “whitelist” an email address so that each email that was sent wasn’t immediately deleted?

Doing this takes TIME… the most expensive commodity any one of us owns.

Once consumers realize there is a simpler way to get 100% of what they want, 100% of the time, and 0% of what they don’t want, RSS will start to look like a (pardon the old expression) “no brainer”.

RSS = SPAM-FREE

This may be the “tipping point” that triggers the general masses toward RSS.

Yes, spam is annoying… it takes time to delete… it contains inappropriate messages which make parents steaming mad… and it is the constant burden of corporations and email providers.

Especially due to the last reason, email will not be free forever. You may not have to pay if you send just a few emails to your friends and family each month but if your sending out a significant number of messages… you will pay.

This will be the email manager’s final attempt at curbing the clever spammer.

In fact, email providers are already debating and tweaking a platform similar to cell phone companies where you will have a sending quota.

This will only push spamming into a “higher” art form and challenge the suprisingly intelligent geeks behind this modern phenomenon to new technical heights.

All of this will only serve to highlight the value of RSS even more and compel the average folks into opening up a Google Reader account or using the one they goofed around with more often.

However, before RSS eliminates email as we know it, a few things have to happen…

We will cover this in Part 2 of “Why RSS May Be The Email Killer”.

Why RSS May be the Email Killer – Part 1 is a post from: wordpressrobot.com

List Building: 7 Steps to Grow Your Email List With Twitter

admin — Wed, 13 Jan 2010 05:34:12 +0000

List Building: 7 Steps to Grow Your Email List With Twitter is a post from: wordpressrobot.com