wordpressrobot.com

There is no black magic or knowledge of rocket science required to building websites that are simple for search engines to navigate round and give you the best possible ranking.
Get the nitty-gritty right and you will be ahead of the vast majority of websites produced.
Originally there was SGML (Standard General Markup Language). This was the standard to which all information was showed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very small has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will like but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.
TEXT FORMATING TAGS
OK here are the three most vital tags used for formatting your text:
[H1] the Main Bearing Tag, tells the SE the pages main topic
[H2] a Second Bearing and slightly smaller (e.g. subheading)
[p] paragraph and the body of text and content
A typical layout of your HTML code, and therefore your text, should look like this.
[HTML]
[HEAD]///////I’ll clarify what need to go in this bit later on //////// [/HEAD]
[BODY]
[H2]Title of Your Page Early with you Keyword Phrase[/H2]
[H3]Subtitle Including Some other Keywords/Phrase[/H3]
[p] Lots of useful information with the odd keyword thrown in but excellent useful information is what really makes a site successful, after all, Content is King – I’m now early to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3]
[p] Lots ore useful information with the odd keyword thrown in but excellent useful information is what really makes a site successful after all Content is King – and again I seem to be waffling on. [/p]
[/BODY]
[/HTML]
There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn’t going to look that excellent on the eye and certainly won’t win any design awards. This is where Custom Style Sheets come into play in a major way.
ALT TAGS
These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:
[img src="" alt="blue beach ball " width="50" height="50" /]
Place in excellent descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.
META TAGS – TITLE, DESCRIPTION AND ROBOTS
The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was vital on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look a touch like this:
[HEADER]
[TITLE]Greek Holidays Idyllic and Very Low-cost[/TITLE]
[META name="description" content="Very Low-cost Prices for Idyllic Greek Holidays and Vacations in Greece"]
[META name="keywords" content="budget low-cost greek holidays vacations europe Greece sunshine"]
[/HEADER]
The Title Meta Tag is extremely vital and is usually used by the SE’s most importantly Google. Make it between 5-10 words and place your best Keyword/Phrase at the beginning e.g. ‘Greek Holidays’.
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE’s. The “description” is what most SE’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your “description”.
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the “keywords” Meta Tag is used very small if at all by SE’s these days. This is very right but since some SE’s do still use them to some degree DO NOT repeat your keywords more than 3 times in either your “keywords” Meta Tag or your “description” Meta Tag. Some SE’s will consider this as ‘Keyword Spamming’ and your site could be seriously penalised.
The Robots Meta Tag is a simple education that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are in the end 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then place example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is really the first thing Search Engine Robots will see when they stay your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won’t talk about it here.
Using a text editor (notepad, BBedit etc) make a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders “cgi-bin” or “pictures” (these could really be any directories you name). Save the file, upload it to the root of your website i.e. yourdomain.com/robots.txt and that’s it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly… Reckon Kudos!
SITE LAYOUT – THEMED BASED WEBSITES – THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents’ structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the huge search engines use a ‘Themed’ based algorithm in their ranking criterion. This is in the end elemental for them in order to return the most relevant results when a user enters certain ‘keywords/phrases’ into their search engine. In the end a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me clarify how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap – (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is “Shopping”. It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for “Sports”, one for “Home”, and one for “Toys”. Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you’ll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I’ll clarify these pages in closer detail.
Index Page – Most Search Engine Optimization experts agree that your websites’ initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks excellent, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is “Come to Greece for your Holidays its fantastic!”
Sitemap – A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as “Sitemap”. It’s evenly thought that Search Engines will penalize this. Instead simple call it “Table of Contents”.
Hallway Page – This is in the end the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with “Accommodation” and Hallway2 “Excursions”. A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”.
How to Link your Pages
All between should be done vertically right through the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.
Permanently use the Hyperlink Title tag. Its a further fantastic excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.
Similar to the Alt Tag the Titale tag is placed within the syntax of the hyperlink and looks like this:
Title=”some useful keywords to describe the link”
LINK POPULARITY
Arguably the most vital factor in getting a high search engine ranking. This has in the end been Google’s small baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are between to you, then they reckon that you’re standard. The more other sites link to you, the more standard you look. The more standard you look, the higher ranking the SE will give you.
Not all links are copy though. If the sites between to you are about the same topic e.g. “Holidays in Greece” then Google is going see these as highly relevant links. Further more, the larger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.
SEARCH ENGINE SITEMAP
Not to be confused with the habitual Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more simple to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not dread, there are many tools available online to help you build involuntarily. If you are new to Google Sitemaps I would recommend reading their overview: google.com/webmasters/sitemaps/siteoverview.
SUMMARY
If you can make a website that provides a clear understanding of the theme of its content with an simple to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.