Posts Tagged ‘Enterprise’

Green Energy In The Us: Renewable Investment, Capacity Growth And Future Outlook-Aarkstore Enterprise

Friday, October 22nd, 2010

The US department of energy announced massive investment the renewable industry including $60bn in clean energy investments, which will include $11bn in a smart grid system, $2bn in developing the next generation of energy storage batteries. An announced go away from corn-based ethanol fuel and $1.8bn investment in the next generation of biofuels will stimulate the vehicular fuel industry, towards a cleaner, more well-organized system. The new administration has announced intention to develop available offshore renewable energy source located on the continental shelf area. The area has vast potential and scientists estimate that 900GW of wind power may be achieved.

Even if still primarily a square thermal based country, through incentivized support in renewable energy, a new energy market is beginning to evolve. Recent addition has been made to the energy mix by way of renewable energy technologies which include power from the wind – wind turbines, and power from the sun – solar cells, and geothermal – relying on the heat that can be found at varying degrees of depth into the Earth’s surface. In the last decade newly installed renewable energy technologies are early to gain a notable share of the market. This report documents the growth of this new market, showing its current status and projecting where it is likely to grow to in the foreseeable future. This document gathers the statistical data on the different types of energy generation, combines and contrasts them against each other to show the clear leaders, drivers to exchange and future growth.

Scope of this report

-Analysis of energy type volumes, capacity installed and generation output across the US.-Market projections to 2020, including an evaluation of energy type and inhabitant growth potential.-Overview of trends impacting on and shaping innovation in the energy market.-New renewable energy technology analysis including innovation, capacity investment.-Insight relating to the most innovative product launches and potential areas of opportunity for manufacturers.-Examination of the key technology introductions and innovations-Identification of the key trends shaping the market, as well as an evaluation of emerging trends that will drive innovation moving forward.

Reasons to buy this report

-Achieve a quick and comprehensive understanding of how US market trends and legislation are influencing the development of the renewable energy market.-Realize up to date competitive intelligence through a comprehensive review of the US market renewable energy market between 1990 and 2008. -Assess the emerging trends in renewable energy technology – wind, solar, geothermal, hydroelectric, biomass, tidal, wave – capacity and generation.-Identify which key trends will place forward the greatest growth potential and learn which trends are likely to remain niche over the next 10 years.-Compare how manufacturers are positioning new product developments to gain market share and achieve the highest sales potential.-Quantify value and volume growth potential in major regional markets and in energy generation technology type.-Identify winning product positioning urban from an assessment of current and emerging trends

Key market issues addressed

Environmental regulations: Imminent environmental targets set to control Carbon dioxide emissions in the US using a cap and trade mechanism are making a path for lower carbon emitting power generation technologies. Recent capacity investment has focused on wind turbines, gas and solar photovoltaic installations.Renewable Electricity market incentives: The US is has in place state amount Renewable energy Production Standards and the Production Tax Credit which promote the development of renewable energy projects across the country, and are responsible for robust incentivized growth. Energy efficiency:- The current electrical infrastructure experiences substantial energy loss from generation to transmission to load delivery. A more well-organized system is required, a network that can take advantage of the intermittent supply nature of wind and solar – and weigh these with the more constant and reliable square thermal generation, geothermal, hydroelectric and nuclear power. Recent US policy has awarded investment into an intelligent grid system. The US has also announced energy efficiency measures to include appliances, vehicles and power plants.Energy security:- Oil, coal and gas supply and pricing structures are precarious and uncontrollable, due to the majority imported from non-US countries. This volatility is likely to increase as reserves of the natural resources decline. Centralized network to distributed:- the changeover to renewable technologies is a changeover to a distributed energy system, as renewable energy technologies take advantage of natural resources such as wind, solar or thermal energy which are more concentrated in specific geographical locations.

Key findings from this report

In terms of new capacity installed during 2008, the US was the largest market with 8,346.0MW, followed by Plates (6,300.0MW), then India (1,800.0MW), then Germany (1,665.0MW), then Spain (1,609.0 MW), and Italy (1,010.0 MW).Out of the 5,568MW of global capacity which was installed during 2008, Spain grid-connect PV market accounted for 45.1%, Germany accounted for 26.9% and US accounted for 6.1%. Hydropower financial statement for approximately 5.8% of world electricity supply. In 2008, the total world’s hydroelectricity consumption was 3,170.9TWH. The US ranked fourth with a consumption of 250.6TWH in 2008. the US is the world chief in geothermal energy and, at the end of 2008, had cumulative installed capacity of 3,040.3MW. In 2008, the total generation of electricity in the US was 4,110bn KWH. Generation of electricity in the US is dominated by coal. During 2008, 48.5% of the total US electric power was generated at coal-fired plants. Natural gas-fired plants contributed 21.3% to the total US electricity generation followed by nuclear plants with 19.6%.

Key questions answered by this report

What are the drivers shaping and influencing new capacity installed in the energy industry? How will renewable energy technologies capacity share perform to 2020? What are the opportunities?What are the forecast market growth rates 2008-2030? Which markets will see the highest value growth and which the highest volume growth?Which states and regions place forward the greatest opportunity for growth?Which renewable energy technology types will be the winners and which the losers in terms of volume growth to 2030?Which energy types are likely to find favor with manufacturers moving forward?Which emerging technologies are gaining in popularity and why?    Table of Contents :  Table of ContentsGreen Energy in the USExecutive summary xiiMarket development xiiThe Obama effect xiiiWind power xivSolar power xvHydropower xviGeothermal power xviiBiomass xviiiOcean power xixFuture outlook xxChapter 1 Market development 22Summary 22Overview of US electricity infrastructure 23Generation and installed capacity 23Sectoral distribution of generation 25Sales, revenue, and average retail price 25Overview of renewable energy in the US 26Background 26Installed capacity and growth of renewables 27Drivers of renewable energy 29American Recovery and Reinvestment Act of 2009 29The production tax credit (PTC) 30State amount Renewable energy Portfolio Standards (RPS) 31Growing public support for action on climate exchange 32Increasing investments 33Resistors of renewable energy 33Failure to price CO2 emissions 33Licensing and permitting issues 34Environmental issues 34Discontinuity in PTC 35Transmission issues 36Comparative economics 36Global comparison 38Chapter 2 The Obama effect 42Summary 42Overview 42New energy policy 42Energy security 44Crude oil and petroleum imports 45Natural gas imports 45Coal 46Biofuel’s new management away from corn-based ethanol 47The Outer Continental Shelf Project 49The Outer Continental Shelf 49Resource potential 50The effect of the new policy 52Energy efficiency 52US market impression 53Growth in green energy 55Total energy 55Electricity 56Obama’s winners and losers 58Chapter 3 Wind power 62Summary 62Overview 63Current scenario 63Installed capacity and generation 64Global comparison 65State amount analysis 66Key players 68The economics of wind power 69Drivers of wind power 70Continuity in PTC 70Strong public and political support 71Increasing fiscal competitiveness of wind power 72Resistors of wind power 73Lack of continuity in the PTC 73Environmental issues 74Transmission constraints and expenditure 75Wind power potential and outlook 76Wind power potential 76Outlook for wind power 77Chapter 4 Solar power 80Summary 80Overview 81Current scenario 82Installed capacity and generation 82Global comparison 83State amount analysis 84Key players 85Economics 87Drivers of solar power 88The Federal Investment Tax Credit 88ARRA impression on the solar industry 89The California Solar Initiative 89Increasing corporate interest in solar power 90Increased venture capital funding in solar power 90State amount RPS targets 91Resistors of solar power 91Shortage of silicon 91High cost 92Solar power potential and outlook 92Solar power potential 92Outlook for solar power 93Chapter 5 Hydropower 96Summary 96Overview 97Current scenario 97Installed capacity and generation 97Global comparison 100State amount analysis 101Key players 102Economics 103Drivers of hydropower 104Licensing reforms 104Inclusion of incremental hydropower under PTC 104The DOE Hydropower Program 105Resistors of hydropower 106Licensing issues due to environmental concerns 106Newly realized environmental concerns 107Capital intensive but lacking incentives 107Hydropower potential and outlook 108Hydropower potential 108Outlook for hydropower 109Chapter 6 Geothermal power 112Summary 112Overview 113Current scenario 113Installed capacity and generation 113Global comparison 115State amount analysis 115Key players 117Economics 118Drivers of geothermal power 119Introduction of PTC for geothermal 119Other financial merits for geothermal 120DOE’s Geothermal Technologies Program 120Increased environmental concerns 121Resistors of geothermal power 121Short time horizon for PTC 121Leasing issues 122Cost constraints and transmission issues 122Limited research funding 123Geothermal power potential and outlook 124Geothermal power potential 124Outlook for geothermal power 129Chapter 7 Biomass 132Summary 132Overview 133Current scenario 133Installed capacity and generation 133Global comparison 135Key players 135Economics 136Drivers of biomass 138Attractive economics of co-firing 138Environmentally friendly power generation 138Employment generation 139DOE biomass program 139PTC extension and ITC inclusion 140Resistors of biomass 140Cost constraints 140Constraints in the supply of raw material 141Biomass potential and outlook 141Biomass potential 141Outlook for biomass 143Chapter 8 Ocean power 146Summary 146Overview 147Current scenario 147Global comparison 149Key players 150Economics 151Drivers of ocean power 152Energy Improvement and Extension Act of 2008 152State and city government initiatives 152Private investments 153Resistors of ocean power 153Lack of federal support 153Siting and let issues 154Cost constraints 154Ocean power potential and outlook 155Ocean power potential 155Outlook for ocean power 156Chapter 9 Future outlook 158Summary 158Outlook for the US electricity sector 159Outlook for renewables 162The American Clean Energy and Security Act 165EIA outlook 166Alternative scenarios 169Abbreviations 171Index 173

List of FiguresFigure 1.1: US net generation share by energy source (Thousand MWh), 2008 23Figure 1.2: US electrical total net summer capacity (GW), 2007 24Figure 1.3: US net energy generation shares by sector (Thousand MWh), 2008 25Figure 1.4: Crude oil spot prices ($ per barrel), 1986-2009 27Figure 1.5: US net generation by energy source (Thousand KWh), 2008 28Figure 1.6: US electrical generation growth by type (%), 2003-2007 29Figure 2.7: US primary energy consumption by source and sector (Quadrillion Btu), 2007 46Figure 2.8: The Continental Shelf 49Figure 2.9: US renewable energy regional plotting areas on the Outer Continental Shelf 50Figure 2.10: Total US energy (Quadrillion Btu), 2008 56Figure 3.11: US cumulative installed wind capacity (MW), 2008 64Figure 3.12: Top 10 countries by cumulative installed wind capacity (MW), 2008 65Figure 3.13: Top 10 countries by new installed capacity (MW), 2008 66Figure 3.14: Leading US states by cumulative wind capacity (MW), 2008 66Figure 3.15: Average cost/KWh of wind-generated electricity (US cents), 1980-2020 70Figure 3.16: Impression of PTC on wind power capacity additions (MW), 2009 74Figure 3.17: Wind resource map for the US 76Figure 4.18: US cumulative installed solar PV capacity (MW), 2008 82Figure 4.19: Top 5 countries by cumulative installed solar capacity (MW), 2008 83Figure 4.20: Key markets by new installed solar capacity (%), 2008 84Figure 4.21: US solar PV market (MW), 2008 85Figure 4.22: Solar PV manufacturers’ market shares in US (%), 2008 86Figure 4.23: Technology cost reduction goals for residential PV systems ($/Wp), 2008 88Figure 4.24: Solar resource map for the US 93Figure 4.25: Forecasts for installed capacity and expenditure 94Figure 5.26: US cumulative installed hydropower capacity (GW), 2007 98Figure 5.27: US power generation from hydroelectric power (TWh), 2007 99Figure 5.28: US total average electric power from hydroelectric plants (%) 99Figure 5.29: Top 5 countries by hydroelectric power consumption (TWh), 2008 100Figure 5.30: Leading US states by cumulative capacity (Thousand MWh), 2009 101Figure 5.31: Ownership of hydroelectric plants in the US (MW), 2006 102Figure 5.32: US DOE Hydropower Program 105Figure 5.33: Feasible project US hydropower potential (MW) 109Figure 5.34: US generation, hydropower vs. other renewables (TWh), 1990-2030 110Figure 6.35: US cumulative installed summer capacity (MW), 2008 114Figure 6.36: Top 5 countries by cumulative installed capacity (MW), 2009 115Figure 6.37: Leading US states by cumulative capacity (MW), 2008 116Figure 6.38: US geothermal existing plant locations 117Figure 6.39: Geothermal resource map for the US 124Figure 6.40: US Geothermal potential capacity by 2025 (MW) 126Figure 6.41: Estimated earth temperature at 6.5 km depth in the US 127Figure 7.42: US cumulative installed capacity (MW) and Net generation (Thousand KWh), 2007 134 Figure 7.43: US biomass net electricity generation (Thousand KWh), 2007 135Figure 7.44: Biomass gasification combined-cycle electricity expenditure (cents/ KWh), 2000-2020 137Figure 7.45: US biomass capacity projections, 2000-2020 142Figure 7.46: Biomass resources in the US 143Figure 8.47: Ocean energy resource map for the US 156Figure 9.48: US electricity sales by sector (bn KWh), 1980-2030 159Figure 9.49: US net generation by energy source (%), 2008-2030 161Figure 9.50: US allusion case scenario capacity outlook to 2030 (GW) 167Figure 9.51: US allusion case scenario outlook to 2030 (bn KWh) 169

List of TablesTable 1.1: US state Renewable energy Portfolio Standards (RPS) 31Table 1.2: Comparison of capital cost estimates ($/KW), 2003 and 2007 37Table 1.3: Levelized cost of generation by type ($/MWh), California 2007 38Table 1.4: Global comparison of cumulative installed renewable and alternative energy capacity, 2009 39Table 2.5: Non renewable resources depletion, 2009 44Table 2.6: Largest US state once a year wind power increases (MW), 2008 57Table 2.7: Largest US state cumulative wind power (MW), 2008 58Table 3.8: Largest wind farms operating in the US (MW), 2008 67Table 3.9: Turbine manufacturer share in the US by capacity (MW), 2008 68Table 3.10: Top 20 US states for wind energy potential in the US (billion KWh) 77Table 5.11: Largest hydroelectricity dams in the US (MW), 2008 101Table 5.12: Expenditure parameters of hydro technologies 103Table 5.13: Site development expenditure of hydro technologies 103Table 6.14: Largest geothermal projects operating in the US 116Table 6.15: Cost parameters of a geothermal power plant (Cost $/KW), 2008 118Table 6.16: Top 10 states for geothermal energy potential in the US 128Table 6.17: US new geothermal project summary, 2009 128Table 8.18: Largest US projects in progress for wave and tidal energy (MW), 2009 148Table 8.19: Capital cost of wave energy power plants ($m), 2007 152  For More information please contact :

http://www.aarkstore.com/reports/Green-Energy-in-the-US-Renewable-investment-capacity-growth-and-future-outlook-36868.html

Aarkstore Enterprise -Green Energy in the Nordic Region: Renewable sources, capacity growth

Thursday, October 7th, 2010

Green Energy in the Nordic Region: Renewable sources, capacity growth and future outlook

Renewable energy in Nordic region constitutes 25.8% (384,131GWh) of the total energy production with Norway contributing the most. While Finland has considerable energy generation from renewables corresponding to 109,102GWh, Denmark produces least amount of renewable energy representing 33,783GWh in the Nordic region. All Nordic countries have set their individual RES target higher than that of EU’s target of 20% RES in overall energy mix by 2020. Denmark has set a target to achieve 30% of energy from renewables by 2020, while Finland set that target at 38% and Sweden at 49%. The EU directive has not certain a target for Norway and Iceland, but the countries intend to become carbon-neutral by 2050. This report documents the growth of the Nordic renewable energy market, showing its current status and potential.This document gathers the statistical data on the different types of energy generation, combines and contrasts them against each other to show the clear leaders, drivers to exchange and future growth.

Key features of this report

• Overview of the Nordic electricity market with focus on renewable energy. Analysis of energy type volumes, capacity installed, and generation output in Nordic region. • Growth of renewables – installed capacity and generation, government mandates and incentives.• Information and analysis by renewable energy sector – wind, biomass, hydro, solar, geothermal, and biofuels. • Installed capacity and generation, key players, drivers, resistors, and outlook for each renewable energy sector. • Outlook for all Nordic countries primary energy supply with forecasts up to 2020.

Scope of this report

• Achieve a quick and comprehensive understanding of how Nordic market trends and legislation are influencing the development of the renewable energy market.• Assess the emerging trends in renewable energy technology – wind, biomass, hydropower, solar, geothermal, and biofuels – capacity and generation.• Quantify value and volume growth potential in Nordic electricity market and in energy generation technology type.• Know the major issues affecting the Nordic electricity industry in general and renewable electricity in particular.• Predict the key growth areas in the Nordic renewable energy industry.

Key Market Issues

• EU Emission Reduction Targets: Historically, the EU’s emission reduction targets are the primary drivers for implementation of policies that positive usage of renewable energy in the EU member states. The EU’s directive on reducing GHG emissions through increased usage of renewable energy is expected to be met at individual country-amount through their own policies. • Renewable Energy Incentives and Mandates: In order to meet the emission reduction target laid out in the EU directive, Nordic countries have adopted their own strategies above the EU target of 20% RES in overall energy mix by 2020.• Energy Security: All Nordic countries are at a snail’s pace reducing their dependence on imported fossil fuels (specifically Denmark ) and promoting domestically-produced renewable energy.• Energy Efficiency: Every Nordic country has inhabitant goal to increase energy efficiency, reduce energy demand and promote green energy.

Key findings from this report

1. The Nordic region comprising of Denmark, Finland, Iceland, Norway and Sweden is rich in renewable energy sources due to its propitious geography. Renewable energy in the Nordic region constitutes 25.8% (384,131GWh) to the total energy mix.2. Government support through incentives such as propitious feed-in tariffs and subsidies will drive the growth of wind power in the Nordic region. Denmark is the leading wind power producer with an installed capacity of 3,163MW constituting 66.1% of the total Nordic region’s wind capacity, but it grew at a CAGR of 0.4% during 2004–08.3. Solar power in Nordic regions is at a nascent stage of development with only 25MW of solar PV installed capacity compared to an installed capacity of 9,533MW in the EU.4. Biopower in the Nordic region is predominantly used as a source of heating followed by its usage in generation of electricity and transportation. Sweden is the leading producer of electricity and heat from biopower in the Nordic region and also leads in production of biofuels used for transportation.

Key questions answered

1. What are the drivers shaping and influencing new capacity installed in the Nordic energy industry? 2. What is the potential of renewable energy technologies in the Nordic region? What are the opportunities?3. What is the policy framework governing the renewable energy market?4. Which renewable energy technology types are likely to grow?5. What is the potential of various renewable energy technologies? 

For more information, please contact :http://www.aarkstore.com/reports/Green-Energy-in-the-Nordic-Region-Renewable-sources-capacity-growth-and-future-outlook-45489.html

Contact : minuAarkstore EnterpriseTel : +912227453309Mobile No: +919272852585Email : contact@aarkstore.com

Spain Wind Energy Market Analysis and Forecasts to 2013 – Market Research Report on Aarkstore Enterprise

Thursday, August 5th, 2010

SummaryThe report provides detailed analysis and forecasts of the global wind power market and the Spain wind market in particular. It also helps in analyzing and forecasting key metrics relating to the installed capacities, market size and growth. The report facilitates to know onshore and offshore market in Spain. It provides information relating to the major wind farms onshore and offshore projects and also the upcoming projects in Spain. The report helps to comprehend the wind turbine industry and the regulatory framework regarding the wind market in Spain. It offers appealing results on the market share of the top manufacturers in the Italy wind turbine industry. Additionally, it also provides ten profiles of the major wind turbine companies in Spain.The report also provides trends and analysis of investments in the Spain wind power market as well as deal summary and news flow for the last 6 months. On an all, it helps an investor to gauge the market and technological development of the Spain wind market.Scope- Global Wind Market Analysis- Spain Wind Market Overview, Market Size and Growth- Analysis of the trends and opportunities in the wind industry in Spain- Key policies and regulatory framework supporting the Spain Wind Market- Spain Wind Turbine Industry and the leading players in the Spanish wind market- Key details regarding the committed and upcoming wind projects in Spain.Reasons to buy- Gain the most up to date and in-depth information on the Spain wind power market- Analyzes the Spain Wind Turbine Industry- Identify the key growth and investment opportunities within the Spain market based on the deal analysis- Facilitate choice-making based on strong historic and forecast data, deal analysis and recent developments- Develop strategies based on the newest operational and regulatory events in Spain- Rapidly help to prepare more detailed and effectual plotting materials- Know and respond to your competitors’ business structure, strategy and prospects- Do deals with an understanding of how competitors are financed, and the mergers and partnerships that have shaped the market- Identify and analyze the strengths and weaknesses of the leading wind companies in Spain.KeywordsSpain , Wind, Market Share, Forecasts, Regulatory Framework, Market DevelopmentTable of Contents :1 Table of Contents1.1 List of Tables1.2 List of Figures2 Introduction to Renewable Energy3 Spain Wind Power Market3.1 Spain Wind Power Market, Overview3.2 Spain Wind Power Market, Market Dynamics Analysis3.3 Spain Wind Power Market, Historical and Forecast Installed Capacity, 2001-20133.4 Spain Wind Power Market, Historical Cumulative Power Generation, GWh, 2001-20133.5 Spain Wind Power Market, Carbon Savings, 2001-133.6 Spain Wind Power Market, Offshore Development3.7 Spain Wind Power Market, Cumulative Installed Capacity Split by Regions, 20084 Spain Wind Turbine Market4.1 Spain Wind Turbine Market, Historical and Forecast Revenues4.2 Spain Wind Turbine Market, Historical Once a year Installed Capacity Split by Manufacturers, 2003-084.3 Spain Wind Turbine Market, Average Wind Turbine Size, 2001-084.4 Spain Wind Turbine Market, Once a year Installed Capacity Split by Power Range, 20085 Spain Wind Farm Market5.1 Spain Wind Farm Market, Top 15 Committed Wind Farms5.2 Spain Wind Assets, Plotted Onshore Wind Farms5.3 Spain Wind Farm Market, Under Construction Capacity Split by States6 Spain Wind Energy Regulatory Framework6.1 Spain Renewable Energy Regulatory Framework6.2 Spain Wind Power Regulatory Framework7 Gamesa Corporacion Tecnologica, S.A., Company Snapshot7.1 Key Information7.2 Company Overview7.3 Business Description7.4 Major Harvest and Services7.5 History7.6 SWOT Analysis7.7 Competitors7.8 Key Employees7.9 Key Employee Biographies7.10 Company Statement7.11 Locations and Subsidiaries8 Acciona Energia, Company Snapshot8.1 Key Information8.2 Company Overview8.3 Business Description8.4 Major Harvest and Services8.5 History8.6 SWOT Analysis8.7 Competitors8.8 Key Employees8.9 Locations and Subsidiaries9 Vestas Wind Systems A/S, Company Snapshot9.1 Key Information9.2 Company Overview9.3 Industry Outlook9.4 SWOT Snapshot9.5 Business Description9.6 Major Harvest and Services9.7 History9.8 Business Strategy9.9 SWOT Analysis9.10 Competitors9.11 Revenue Analysis9.12 Key Employees9.13 Key Employee Biographies9.14 Company Statement9.15 Locations and Subsidiaries10 ECOTECNIA, Company Overview10.1 Key Information10.2 Major Harvest and Services10.3 Competitors10.4 Locations and Subsidiaries11 Iberdrola Renovables, Company Snapshot11.1 Key Information11.2 Company Overview11.3 Industry Outlook11.4 Business Description11.5 Major Harvest and Services11.6 History11.7 SWOT Analysis11.8 Competitors11.9 Key Employees11.10 Key Employee Biographies11.11 Company Statement11.12 Locations and Subsidiaries12 E.ON AG ,Company Snapshot12.1 Key Information12.2 Company Overview12.3 Business Description12.4 Major Harvest and Services12.5 History12.6 SWOT Analysis12.7 Competitors12.8 Key Employees12.9 Key Employee Biographies12.10 Company Statement12.11 Locations and Subsidiaries13 Falck Renewables Limited, Company Snapshot13.1 Key Information13.2 Company Overview13.3 Business Description13.4 Major Harvest and Services13.5 History13.6 Competitors13.7 Key Employees13.8 Locations and Subsidiaries14 Siemens AG, Company Snapshot14.1 Key Information14.2 Company Overview14.3 SWOT Snapshot14.4 Business Description14.5 History14.6 Key Employees14.7 Key Employee Biographies14.8 Company Statement14.9 Locations and Subsidiaries15 GE Energy, Company Snapshot15.1 Key Information15.2 Company Overview15.3 Industry Outlook15.4 Business Description15.5 Major Harvest and Services15.6 History15.7 SWOT Analysis15.8 Competitors15.9 Key Employees15.10 Key Employee Biographies15.11 Company Statement15.12 Locations and Subsidiaries16 Enercon GmbH, Company Snapshot16.1 Key Information16.2 Company Overview16.3 Business Description16.4 Major Harvest and Services16.5 History16.6 SWOT Analysis16.7 Competitors16.8 Key Employees16.9 Locations and Subsidiaries17 Financial Deals Landscape17.1 Detailed Deal Summary18 Recent Developments18.1 New Contracts18.2 Operations Updates18.3 Strategy and Business Planning18.4 Government and Public Interest18.5 Other Significant Developments19 Appendix19.1 About Alternative Energy eTrack19.2 Methodology19.3 Contact Us19.4 DisclaimerFor more information, please stay :http://www.aarkstore.com/reports/Spain-Wind-Energy-Market-Analysis-and-Forecasts-to-2013-13122.html

Marketing Green Energy in B2B Markets – Market Research Reports on Aarkstore Enterprise

Wednesday, June 30th, 2010

Introduction The recent fiscal downturn has not eliminated the global trend of growing environmental awareness amongst consumers. Energy consumers in the B2B sector need to respond to the desires of their own customers by seeking greener energy supplies. Scope An overview of the complicated legal and voluntary schemes shaping businesses’ motivation for green energy, with specific allusion to the UK example. Insight onto the reasons why businesses buy green energy and consumers want clearer, more credible information about what they are buying. Detailed information on the nature and characteristics of green energy tariffs in the UK. Conclusions and recommendations for businesses and suppliers around green energy supply. Case studies from the UK, Australia, Germany and the US. Highlights Mandatory and voluntary schemes regarding green energy in the UK are overly complex. Governments outside the UK tend to be more proactive, but their green legislation is less complex. Renewable Energy Guarantees of Origin (REGOs) are the ultimate certificate in guaranteeing renewable supply in the UK. Businesses buy green energy mainly for reputation purposes, and despite regulatory and fiscal changes. Clear and effectual certification can help businesses choose green tariffs: Ofgem’s Green Scheme has raised the bar for marketing green energy. Green tariffs should provide clear benefits regarding voluntary carbon reporting. The UK government’s message is to consume less and more efficiently, motivating businesses to prefer energy efficiency over green energy supply when tackling climate exchange. Green energy is still in demand; what has changed is the need for clear, credible proof of green supply. It is not enough to be green, businesses need to show they are green. Reasons to Buy Know the B2B green energy market including what green tariffs are offered at the moment, the benefits they provide and where they can improve. Support your plans for certification and further best practices in marketing green energy for businesses. Gain insight as a business in getting the most benefit out of green supply and know the mandatory/voluntary schemes shaping the market. Table of Contents: DATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 ANALYSIS 2 Marketing green energy for businesses is about more than addressing environmental concerns 2 Businesses are caught between environmental responsibility and the bottom line 2 The definition of green energy is becoming wider and subject to interpretation 3 The UK’s legal framework around green energy is overly complex 4 Certificates from three UK legal schemes shape the green energy market: REGOs, LECs and ROCs 4 LECs are being used as proof of green energy supply 5 ROCs are independent from energy supply 6 Multiple certificates can lead to multiple counting of green energy 7 The Carbon Reduction Stanchness Energy Efficiency Scheme is not a green energy incentive system 9 Voluntary guidelines on the UK’s green energy supply are not guiding enough 10 Defra’s guidelines for carbon reporting provide more incentive for CHP tariffs than for renewable tariffs 10 Ofgem’s Green Supply Guidelines do not provide the needed clarity 11 The new Ofgem Green Energy Certification Scheme is welcome 12 Businesses in the UK are buying green energy mainly for reputation purposes 13 Energy efficiency must come previous to green tariffs when tackling climate exchange 13 Green energy is still in demand, despite fiscal and regulatory changes 14 Customers are the main influence on businesses buying green energy 15 Reputation is the main reason why companies go green 16 Companies are raising their profile by buying green energy 17 Case study: BT champions the UK’s green energy use, but carbon reporting is still an issue 19 A transparent market for green tariffs would help businesses opt for green energy supply 20 E.ON’s EasyGreen is the only business tariff certified by Ofgem’s new Green Energy Scheme 20 All stakeholders would benefit from clearer and certified green business tariffs 20 Companies want proof of their green supply to publicly make known their credentials 22 Case study: Ecotricity would also benefit from certification 22 Outside the UK, governments and certification programs have a more committed role in the green market 24 Australia: the ultimate example of successful green energy marketing 24 Germany: legislation and certification are the key for renewable generation growth 25 US: sticks and carrots drive stimulus for green energy development 26 Clarity and certification are elemental for effectual marketing of green energy in B2B markets 28 Main conclusions 28 Recommendations for businesses and suppliers 29 APPENDIX 30 Glossary 30 Question the analyst 31 Datamonitor consulting 31 Disclaimer 31 List of Figures Figure 1: Most renewable technologies get awarded three certificates 4 Figure 2: Energy tariffs providing CCL exemption through LECs declare they are green 6 Figure 3: ROC awarding and pricing is complex 7 Figure 4: Dual and triple counting make non-surviving green energy 8 Figure 5: Only companies with their own renewable sources can report a zero emissions factor 10 Figure 6: Ofgem’s new Green Energy Certified categorize will hopefully help customers choose green tariffs 12 Figure 7: Businesses prefer energy efficiency to any other carbon reducing measure 13 Figure 8: SMEs have not changed their minds regarding green energy supply 14 Figure 9: UK consumers, and Europeans in general, find that corporations and industry are not doing enough to fight climate exchange 15 Figure 10: Media and public information can make or break a company’s green credentials 17 Figure 11: Buying green energy is an vital part of some companies’ image and strategy 18 Figure 12: BT’s green credentials are impressive 19 Figure 13: Green tariffs for businesses in the UK would benefit from clarity and certification 20 Figure 14: There are currently 4 types of green tariff: renewable, CHP, a mix of the two and other green measures 21 Figure 15: Suppliers should provide businesses with ways to make known their green supply 22 Figure 16: Ecotricity’s promise of a greener Britain is achieved through clear communication and visible wind turbines right through the country 23 Figure 17: The Australian government has successfully invested in a strong and clear accreditation scheme for green energy 25 Figure 18: When choosing their green tariffs, Germans rely on certification that offers specific information on the source of energy 26 Figure 19: The growing dominance of non-residential green energy sales in the US, mainly through RECs, illustrates the success of marketing green for businesses 27 For more information, please stay :http://www.aarkstore.com/reports/Marketing-Green-Energy-in-B2B-Markets-42417.htm