Posts Tagged ‘Friendly’
How to create search engine friendly PHP pages without technical hiccups
Saturday, January 23rd, 2010PHP is a powerful server side language that offers greater scalability, dynamism and ease of use than static HTML pages. But, PHP can be a hard nut to crack when it comes to search engine optimization. PHP developers encounter a lot of technical issues while making PHP scripts based on SEO guidelines.
Here are some issues that may affect optimization of PHP pages. Also given are guidelines on how to overcome them without technical hiccups:
Latency of PHP scripts: The execution time of a PHP code counts a lot in determining the SEO friendliness of the script. If a search engine spider crawls your PHP page and follows a link, but is forced to wait long for the server to do the PHP code behind the page, then, it may neglect your page or go on without crawling the rest the page. To optimize the loop code and avoid slowdowns, reduce the number of SELECT * calls you use. Using SELECT on a table that contains 10 fields when you want to select only one is like inviting a slowdown of your script. Instead, name all the columns you want to retrieve. If you are using MySQL, test your queries using EXPLAIN statement. Further, to make loops more search engine friendly, use duplicated code that will not be repeated many times and static principles such as count principles.
Session ID issue: If the “enable-trans-sid” option is turned on, it makes links with session ID numbers. Not only do your links grow nonsensically-lengthy, but they also present spiders with different URLs to the same content, which in turn may produce problems in the indexing of pages. To avoid session ID in your URLs, you need to disable the ‘trans-id’ feature in php.ini by setting “session.use_trans_sid” to fake. Else, you can disable session ID feature by count php_flag session.use_trans_sid off to the .htaccess file in the root directory.
Search Engine friendly URLs: To optimize your PHP pages to look like static pages to search engines, you can use either of the two ways – you can use Apache to fake such static page-like URLs or keep your GET variables to a minimum. URL cleanliness is a crucial issue in dynamic PHP pages. Since such pages are produced with GET variables, the URLs look clumsy and nearly unreadable to search spiders. Use less number of GET variables to avoid URLs like “Page.php?var=abc&var1=def&var2=ghi” Instead, you can also make GET variables relevant by using keyword rich titles and terms. If the page requires more variables, you can combine the variables by delimiting them with a hyphen or an unused character and then, splitting them in the target page.
Mod_rewrite: Rewriting your URLs should be done after a lot of thinking since you cannot be varying your links over and over again. First choose on how you want to rewrite your URLs, then go ahead and implement it in your .htaccess file. For instance, a sample mod_rewrite rule would be like this RewriteEngine On RewriteRule ^(.*)/(.*)/(.*).html /index.php?act=$1&id=$2&page=$3 The first line starts the mod_rewrite engine, while the second line does the URL modification work. The second line dictates how to modify your actual URL like the one mentioned in part 2 of the RewriteRule.
Author Bio:
Dot Com Infoway is one of the leading IT company specializing in application development and web applications .To know more about the company’s PHP development stay PHP web developement
How to Design a Search Engine Friendly Website
Saturday, January 16th, 2010
One of the first questions you should question for Search Engine Optimization is how to design a search engine friendly website. A website that is shall we say as non-friendly to search engines will lose potential traffic thus reducing visitors surfing their sites, and as far as we know such decrease in website activity will result in loss of potential sales from a potential consumer if you gear your site for selling things in the market. That is why it is also very vital to build a search engine friendly website.
Now in doing such thing there reasonably a few things you should consider. In the book “Winning the Search Engine Wars” by SearchEngineNews.com, they list 6 things to consider in how to build a search engine friendly website, they are:
· Use of valid HTML and CSS codes
· Avoiding as much as possible the use of Flash, Javascript, and frames
· URLs should be properly used
· Well and organized website and directory structure
· Keep your pages as limited as possible
· Proper use of what is called the “robots.txt” file
HTML and CSS codes
Web pages should at the very least meet the requirements of or should be in accordance with W3C guidelines. That would mean that you should close all tags which need to be closed, as well as avoiding the use of source code in which will confuse the search engine spider (yes, avoid the use of ancient source codes), so that your web page can be spidered and cached properly by the search engines. In order to achieve this, the code must meet the minimum requirements of functionality and successful show.
Flash, Javascript, and frames
Now we all know that the use of these things will be an eye-candy, or will be very pleasing to look at, thus making your site very attractive. In the other side too much use of these things will slow the computer, it will just take too long to download your website, and, as most people tend to make most of everything especially time. They just tend to cancel the page and go back to surf a further site. So to build a search engine friendly website, one must avoid the use of Flash, Javascript and frames, or if it is really needed, to limit the use of it.
URL
A further vital thing to consider in building a search engine friendly website are the URLs. Search engine spiders find and process webpages by following links from one site to a further, so consider building in which they can be easily followed. Broken links as others reckon will degrade your rank in search results.
Accessibility
Consider also the use of site maps in which to organize your websites. If a page is too far deep which means the viewer has to click a few pages to open it, the search engine will have a harder time of indexing it. Thus a well and organized web structure will ensure that the search engines will process all pages in your site.
File Size
File size also plays a major role in building a search engine friendly website. File size with more than 100k (or 150k, depending on the search engine) will not be properly cached, so that would mean you may not appear on those search results. So the best way to overcome this is to limit the file size of your website to 100k.
Robot.txt
The robot.txt file is a further vital thing to consider as this file tells the search engine whether or not to index a page from your website. Search engine spiders process things in a limited capacity. Robot.txt helps these spiders to direct their searches for the things that you really wish for the viewer to see on your pages.
What is Utah SEO Friendly Content?
Tuesday, January 5th, 2010Making Utah SEO friendly content is by no means an simple task, nor a fleeting term one. The “maintenance” is very vital and insures that your search engine rankings are at least kept, if not improved. Since optimized content can be of fantastic help when it comes to blog and community growth, relevant organic traffic, bounce rate improvement, awareness and much more, you can imagine that these kinds of air force don’t come low-cost. But, don’t worry, with practice, you’ll find out that it’s not that hard to transform your articles into pretty decent Utah SEO friendly web content. Effectual Optimization Techniques The first and most vital thing you need to consider is your readers / future readers. Try approaching from your readers’ perspective. Is your content a touch of interest? If so, is it presented in an easily readable form? Targeting Simple Keywords The next step is to select the appropriate keywords to target in the optimization process. When it comes to keywords, the best thing to do is reckon natural. The more natural and simplistic way to express a “need”, the more chances that keyword will be one with a high amount of searches. Look at the small comic strip above and consider this. A publisher writes a review of the “Dark Knight Movie”. Users that want to see that movie will most likely do a search for a review. Which of the following keyword phrases do you reckon will perform best in searches?
If we take a look at the results suggested by Google’s Keyword Tool, we’ll find the following statistics based on approximate average search volume:
So, you see how simplifying the targeted search query is more likely to place you in the focus for a higher amount of organic traffic. Repeat the process until you come up with a list of related keywords, to help support the main keyword right through the post and to avoid unnecessary repetitions and stuffing. Using the Selected Keywords Now that you have a primary phrase to optimize for and a few support phrases, make sure to spread them seamlessly right through the article. When it feels natural to do so, use bold text or italic (accent), but don’t simply bold out entire blocks. That will only hurt your optimization amount. Start from the beginning by using your main phrase in the first condemn or paragraph. Depending on the part of your post, you can try repeating a few times, as long as it does not sound terrible for a reader. Repetitions can drive away your visitors and search engines both, as their spiders are “trained” to reckon and read based on a human model. Use your main phrase in subtitles and, obviously, in the post title too. Add it to the post’s Meta tags, along with the support keywords. I’ve clarified previous to how you can fine tune your blog to turn your post’s title into a Utah SEO title. If possible, try count pictures (relevant for your readers) and use your keywords as ALT text for those images. Sure a search engine spider will not see the actual image, but image oriented spiders like Google’s Image Search will certainly be on the lookout for that alternate text. Conclusions Utah SEO friendly content is the best investment you can when it comes to your blog’s search engine promotion. It generates natural results with real people reading your posts, based on their needs. And when that happens, the path to conversion is at least half way taken. Regardless to what some people reckon, there’s nothing incorrect with helping out excellent content find its way to interested search engine users, as long as you don’t go overboard and turn into search engine spam. The line is thin. Blogsessive. “Blog SEO Tips: SEO-Friendly Content is the Key.” 18 Nov. 2009 [http://blogsessive.com/blogging-tips/seo-friendly-content/].
Who Says Flash is Not SEO Friendly?
Monday, January 4th, 2010People who say that Flash is not SEO friendly are unquestionably incorrect. It is just a myth that Flash is SEO unfriendly. Making accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.Count SWF content to your HTML sourceAn iron-clad way to guarantee that a SWF’s content is picked up and ranked by search engines is to extract the content and place it into the page’s HTML source. Tools such as Dreamweaver use SWF Object to embed Flash. The code view in Dreamweaver displays comments where you should add your alternative HTML content.Keep your URL uniqueIf your site is just one huge lump of Flash in an HTML template, your page is never going to refresh. Consider having a different URL for each page of your site’s Flash content. Each page would have its own HTML source title, “H1” and body copy containing the keyword you want to rank.Use source content dumpingA one-page HTML rich internet application (RIA) will not be SEO enhanced simply by count the content for each section of the Flash application into the HTML source for this page. Doing this doesn’t establish any prominence of content, as there are too many competing terms. Keep extracted Flash content relevant to the page it’s on.Keep an eye on new initiativesAdobe has been working with Google and Yahoo! to make the Flash file format (SWF) search engine friendly. This will enable the engines to see what’s inside a SWF’s content and index it. But, the use of Flash Player technology by search engines is still developing and so can’t be relied on as the only step towards optimizing your project for SEO.Add text to your Flash applicationsA simple Flash SEO enhancement is to use Flash-generated text in your creative when showing or animating type. You can do this instead of using text that’s a flattened bitmap. Flash text can contain keyword-based messages, which help increase traffic. Include this text in the HTML source of the page as well.Remember that search engine spiders despise pop-upsWe’ve all visited sites that urge us to click to launch Flash content into a new window. This removes any chance of the site’s content being picked up and indexed by search engines. In addition to search spiders not being able to see them, pop-ups suffer from being blocked by many browsers.Get robotic helpRobots.txt is a plain text file found at the root of a server. This tells search bots which content needs to be allowed or disallowed when it visits their website. If your Flash text content is the same as your HTML version, you could set the Robots.txt file to ignore the SWF content and push only the HTML content to the search bots.Embed Flash content with SWF ObjectSWF Object is a search engine-friendly way to embed Flash content. Alternative (non-Flash) content is produced first, and then snippets of JavaScript are used to swap out the alternative content with the Flash movies. This ensures that the content is indexed by search engines. Users without Flash will still see a working HTML page.
Friendly Targeted Traffic From Forums
Tuesday, December 29th, 2009Forums are one of the most interactive places on the Internet where you’ll see huge amounts of traffic on a fixed basis. People constantly post messages regarding their opinions on various issues and they also question questions that are addressed by other forum members. You can find forums that discuss issues related to just about any line of business and take part in the ongoing conversation. Many forums let you add a signature file to your post – here is where you place your website link. You’ll find that many forums are ranked high by the search engines, so you’ll benefit from forum links to your website.
Be Sure To Post Useful Information -
Forums are a very beneficial traffic building strategy. You’ll come across a lot of marketers trying to sell on forums, but the right thing to do here is to establish yourself as an expert in your field. When this happens, people start to have belief in your knowledge. They are in a better state of mind to stay your website and consider your product, simply because they believe what you say.
How To Go About It
Forums are online, committed discussion areas where members voice their opinions, answer questions that are posed by other members and share relevant information that might be useful to the entire readership. Forums are not a place where you can sell frankly with a sales message. Your aim must be to contribute information.
You can easily find numerous forums for your specific keyword relating to your business. An simple and quick way to find related forums is to search Google with the following search term – “ebook + forum” Be sure to use the dual quotes and replace the word ebook with your own particular topic of interest.
Become a member of several of these. Many forums let you update your profile, which you can make visible to the public. You can also make what is called a signature – which will be appended to the end of every message you post on the forum. Just place a fleeting message along with your URL. Those who are interested in your message will nearly permanently click to find out more. You can then introduce yourself in the forum. Resist the temptation to write any hard sell message – just introduce yourself and perhaps give a brief explanation of what you do. Generally, most forum members will respond by welcoming you into the forum. It’s a excellent thought to thank each and every one of them – each post you make puts up a further link to your website with your signature.
Participating In The Forum
Browse around the forum posts to see whether you can make a meaningful contribution to a thread of conversations or answer any questions that are yet to be responded to. Permanently remember to come across as a name with the knowledge to be a part of the forum. For example, you cannot question them to click through a URL where they can find the answer in your book! That’s not what you are here for. Fixed participation will build your credibility and show you up as a name who is genuinely interested in the topic. Trust will build through your communication and then ultimately, they’ll stay your website – not only that, they’ll also recommend you to others.
Building The List Through The Forum
One of the main goals of being on the forum is to build a targeted list for your business. You’ll want to continuously enhance your knowledge of your subject and committed forum topics. Start a relevant thread of a current issue and write meaningful information. Don’t ever try to sell your product frankly on the forum. Everyone on the forum can see your links in your signature.
You may have heard it said that everybody likes to ‘buy’, but no one likes to be ’sold’. If they see you as a name who is there to sell, they’ll never click your link. Most forum members will rate your product by the kind of messages you post. Share positive experiences related to the forum content. Place forward tips that will successfully increase their profits or add to their skills If you have a constant presence in the forum, that makes a difference too. The effect here is, when people perceive you as an expert whose thoughts work for them, they trust you and feel keen to click through your link to know more. They will not mind giving you their contact information to subscribe to your list.
Redirect Using Search Friendly 301
Thursday, December 24th, 2009The .htaccess file can seem daunting, especially when it comes to implementing 301 search engine friendly stable redirects.Not any longer.Why implement them in the first place, well it’s better to have your website indexed under one canonical name than two or even three.How does this come about? In your root folder the homepage is normally marked ‘index.html, index.php &c, so what happens is this, when you click on the homepage link of your website instead of reading: www.mywebsite.com, you get: www.mywebsite.com/index.html; Google also sees this and really indexes the two differently, even though they are exactly the same pages. This isn’t so terrible until your back-links start to get affected – there’s nothing worse than having the /index.html page hogging more of the links than the .com only page.But that’s not all, what about sites having two TLDs (top amount domain), for example: .co.uk & .com, you want the search engines to index both of these the same don’t you? Likewise when a name links back to your site without the ‘www’, I presume you want these also to count under your one chosen TLDNow I’m no website programmer, but I have managed to implement the said 301 redirects using a really simple bit of code that you pop into your .htaccess file. I say simple, all three use ‘fixed expressions’, but you don’t really have to do the tutorial, just copy and paste.But as with all changes to your root folder, do ensure you’ve saved the lot previous to you carry out any changes; errors are hard to undo!301 redirect .co.uk to .comRewriteEngine OnRewriteCond %{HTTP_HOST} !^mywebsite.co.uk$RewriteRule (.*) http://mywebsite.com/$1 [R=301,L]You only have to type in the ‘RewriteEngine On’ once.301 redirect non www to wwwRewriteCond %{HTTP_HOST} !^www.RewriteRule (.*) http://www.%{HTTP_HOST}/$1 [R=301,L]301 redirect index.html to just the domain: www.mywebsite.comRewriteCond %{THE_REQUEST} ^.*/index.html?RewriteRule ^(.*)index.html?$ http://www.mywebsite.com/$1 [R=301,L]Remember to replace the ‘mywebsite’ with the name of your website.End product, after implementing all three 301 stable redirects, you’ve a website rendering under one roof that has nothing to confuse the search engine spiders or your potential customers with.
Learn More About The Benefits Of Choosing A WordPress Friendly Blog Hosting Provider
Sunday, December 6th, 2009Is the blog hosting service you are reviewing WordPress friendly? This is a question that is frequently overlooked when it comes to deciding on a web hosting service.
If you hadn’t considered installing WordPress on your present domain, this is easily overlooked. As well, many might assume that if the provider supports the installation of WordPress, that WordPress friendly blog hosting features will not be an issue.
Much to their regret, many bloggers find that despite the fact that their blog hosting provider supports the installation of WordPress, their servers are not setup in a WordPress friendly manner.
The criteria for supporting the install of WordPress at this time, are as follows:
Cpanel, which includes the Fantastico option for installing WordPress quickly and easily, is offered as the user control panel by a large number of blog hosting providers. The presence of Fantastico only means that the provider is setup with a means to easily install WordPress. The presence of Fantastico does not guarantee that the server WordPress is being setup on has been configured to be WordPress friendly.
Only if you, the user, are able to edit and make changes using the WordPress interface without the need to first exchange file consent levels, would a blog hosting service be classified as WordPress friendly.
If the server you are assigned to is not WordPress friendly, a fantastic deal of extra time will be required to work with your WordPress files.
The procedure many are required to follow when working with a non-friendly setup of WordPress is as follows:
As you have probably gathered by now, this method can become very time consuming. It also presents an opportunity for error where you may not properly record the original consent levels, or where you may fail to reset the file consent levels and leave your files vulnerable to hackers.
If on the other hand, your blog hosting provider has setup its servers in a WordPress friendly manner, you would only need to login to the WordPress dashboard interface to edit files and manage themes and plugins.
Yet a further significance would be the fact that many hosting air force allow you to host multiple domains on your hosting account.
The fact that many hosting packages also include the ability to add multiple domains is yet a further reason to determine if the hosting service being considered is WordPress friendly.
WordPress as a means of providing content to readers is continuing to rise in popularity. Even if your current plans do not include the use of WordPress on your primary domain, it may be a touch you will be interested in using on a further domain, sometime in the future.
Ensuring that the blog hosting service you choose is also able to provide friendly WordPress blog hosting will allow you to leave your options open and meet any future needs you may encounter involving WordPress in the future.
11 Easy Steps to Create Friendly Blog With Blogger.com
Tuesday, December 1st, 2009After you optimized your Blogspot why not optimize your blogspot to become Visitor friendly blog? If you have a number of fixed visitors then it’s excellent to make them feel welcome and comfortable, which is provided with a number of features. The following are the features you can use to turn a visitor into Blogspot colleagues friendly blogs or blog-friendly visitor or enhance your blog.
Bonus: Post imoticon also in your post, so read the post more exciting by the visitor. This is my eleven ways to make my blog in blogger to become Friendly Blogs. But do not forget to chose your excellent template or you can modify become a excellent and nice layouts. Hopefully useful.
Source : Yodroo.com
SEO Traffic Spider | Choosing a SEO Friendly Domain Name
Wednesday, November 25th, 2009Only a few years back, you could be a successful entrepreneur without the need of a website. And the reason for this was very simple, previous to the nineties there was no Internet! With the introduction of the Internet, things changed drastically. And nowadays, it is impossible to even reckon of a globally successful enterprise that does not have an online presence. But what is more vital is the fact, that just the presence of a visually appealing, information rich and well crafted website is not enough to get your company noticed on the internet. It has to be correctly marketed online through certain procedures so that it is prominently indexed by search engines. This is the primary reason why SEO or Search Engine Optimization has become such an vital key to Internet business success.
We all know the importance of search engine rankings these days. Therefore, choosing a SEO friendly domain name means that you have started on the right note in the virtual world. One of the crucial roles in search engine rankings is played by domain names related to keywords that focus on your business and website. It certainly goes a long way in attracting target audience, getting increased conversions and generating business.
The process of choosing the right domain name needs careful considerations and deliberations, when you are thinking of early a new website. And this is especially vital if search engine optimization is going to be the main tool for directing traffic to your website. A SEO friendly domain name is one of the key factors that contribute to the success of the website. Therefore, you have to keep in mind the objective of your website and accordingly choose targeted keywords that you are plotting to use to get top search engine rankings for your site. Inserting the main keywords of your business into the URL is a excellent thought. This is because not only is your website theme kept same right through but Google, too, looks favorably on it.
Now, let us see what the different factors are that can be adopted to make a SEO friendly domain name.
Keywords in the Domain NameKeywords play the role of a catalyst in a domain name. Though the keywords themselves do not constitute the entire process of SEO but they certainly contribute in making the entire procedure happen at a much quicker rate.
Stick with the “.com”The top amount domain or TLD remains the most standard extension for a domain name. A .com domain certainly allows credibility boost. It is the most usually accepted extension. Of course, we can’t neglect that there are a lot of successful websites that end with a “.net”, “.uk”, or a “.biz”, but at the same time a .com extension by far is the most recalled one. If your business happens to be a new one, do you really want your customers to forget all about you just because they recalled to type in a “.com” instead of your “.edu”, and as a result couldn’t go back to your site! But, there are certain exceptions to this rule, especially if your business is geographically constrained and targets only local customers, in that case a “.au” will work as well.
Shorter and Catchier
It is best to have a domain name that is fleeting and memorable. It is simpler for visitors to retract and remember these. And you certainly don’t want a website that loses out on traffic because the domain name is too long, tough or complicated to remember. Fleeting names can also be typed more easily. Ensure that your domain name is simple to remember and simple to type.
No Hyphens or NumbersUse of hyphenated or numbered domain names should be avoided. This is because it makes complications. Most evenly than not such domain names are forgotten easily, because it can’t be recalled where exactly the hyphen or the number has to be placed. You may end up losing your customers to other similar named websites, who do not use a hyphen or a number. And more evenly than not, hyphenated domain names sound like low-cost substitutes of the real thing.
Type-In TrafficThis is when a name simply arrives at a particular website by just typing what they are searching for in their URL bar, and add a “.com” at the end. And a lot of people really do that! Therefore, if you can choose a domain name that has an exact match keyword then you have better chances of receiving traffic. Also these kinds of domain names have better SEO benefits going for them.
Choosing a domain name that is SEO friendly can work wonders for your business by attracting lots of visitors to your website. With a gray inflow of traffic, there are better chances of increases in conversion. All this certainly contributes in making your business a success.