Posts Tagged ‘Google’

Website Age – An Important Part Of The Google Pagerank Algorithm

Saturday, March 6th, 2010

In any Google SEO effort, one of the most vital elements that is outside the control of any SEO Expert is the age of your domain name or website. Most people are not aware that the age of your website is an vital aspect of Google’s PageRank algorithm. Our testing has found that using the best Search Engine Optimization practices there is a limit that will be reached as to the keywords that we can reach top 10 results in. For example, if you are optimizing your website for keywords that have a monthly search volume of over 10,000 searches, you should expect to be able to reach top 10 organic search results no sooner than 4-6 months after you register your web site and start your SEO efforts.

We have tested these numbers and have arrived at the following conclusions. Google won’t rank new websites for keywords that get very large monthly search volumes for the simple reason that it has to give an advantage to the older, more established websites that have endured the longest. This really makes sense. With the ever-more marketing nature of the internet and the enormous number of sites that are simply made to exploit user information from visitors, and how quickly they come and go, the number 1 measure of how relevant a website is can only be determined by their age.

Keep in mind that an ancient website that continually changes focus and topics will also be tagged as a new website, this practice is to avoid websites who have legitimately gained ranking from using their web status to then promote marketing products or services.

Lesson to learn here: plot ahead, focus your site with excellent plotting ahead of time, so that it only requires small changes during your SEO strategy and not major topic changes.

How to Increase Google PageRank: Submit Your Site To Web Directories To Improve Google Ranking

Saturday, February 27th, 2010

 

How to increase google pagerank? Every website owner is looking for the most effective ways to improve google pagerank of their sites. I guess you are also among people who want to achieve higher rankings in Google, Yahoo and other well loved search engines as quick as possible. So read on this article to find the best and simplest method for quality link building.

How to Increase Google PageRank? – Submit Your Site To Top Web Directories

Directory submission is still well loved nowadays. Why? – Because it really works at all points. Just try and you will see how your traffic and pagerank is increasing day by day. Here the main trick is to choose the right web directories for your website or blog.

Here are a few tips:

1.   Choose only the most suitable directories for your site.

Remember the more relevant directory you submit your site to the more targeted traffic you get.

2.   Choose top web directories.

As you know, directory submission is a pretty monotonous process, therefore focus on the best sites to achieve quick results.

3.   Submit your site on a daily basis.

It is not smart to submit your site to top 50 or 100 directories in one day. As you know, Google highly appreciates natural link building.

Conclusion:

Now you know the simple trick how to achieve better rankings in search engines. Start applying this tip just today and get a few hundred quality backlinks to your sites and blogs. More links mean more traffic and better Google rankings.

 

Google PageRank Algorithm

Thursday, February 25th, 2010

Reading How Google Finds Your Needle in the Web’s Haystack I was surprised by the simplicity of the math underlying the google PageRank algorithm, and the ease with which it seemed to be efficiently implementable. Being able to do a google-style ranking seems useful for a wide range of cases, and since I had wanted to take a look at python for numerics for some time, I chose to give it a shot (note that there already exists a python implementation using the numarray module).

Contents:

Note that PageRank™ is a trademark of Google and that the described algorithm is covered by numerous patents. I hope the powers that be will nevertheless ignore/forgive my insolence — I was just curious and mean no harm ;-) . Note also, as multiple commenters have pointed out, that this algorithm is an implementation of the “historical” PageRank algorithm as published by Page and Brin, which does not really seem to be actively used at Google anymore.

A recent article on the AMS featurecolumn neatly described the google PageRank algorithm, showing in a few relatively simple steps that for a set of N linked pages it boils down to finding the N-dimensional (column) vector I of “page relevance coefficients” which one can formulate to be (see the above article) the principal eigenvector (i.e. the one corresponding to the largest eigenvalue) of the google matrix G defined as

G = ?(H + A) + (1 – ?) 1N .    (1)

Here, ? is some parameter between 0 and 1 (typically taken to be 0.85). For the entry specified by row i and column j we define Hij = 1 / lj if page j links to page i (and lj is the total number of links on page j), and 0 otherwise, such that the “relevance” of page i is

Ii = ?j Hij Ij ,     (2)

corresponding to the number of links pointing to each page, weighted by the relevance of the source page divided by the number of links emanating from the source page. Similarly, we define Aij = 1 / N if j is a page with no outgoing links, and 0 otherwise. So each page has a total of 1 outgoing “link weights”, i.e. the sum over the elements of each column of H + A is one (it is a stochastic matrix). Finally, 1N is defined to be an N x N matrix with all elements equal to 1 / N (it is not the identity matrix), and is therefore also stochastic. Similarly, G is stochastic. This latter statement is vital, because for stochastic matrices the largest eigenvalue is 1, and the corresponding eigenvector can accordingly be found using the power method, which will turn out to be very efficient in this case.

Summarizing, G (a finite markov chain) may be interpreted to model the behaviour of a user who stays at each page for the same amount of time, then either (with probability ?) randomly clicks a link on this page (or goes to a random page if no outgoing links exist), or picks a random page off of the www (with probability 1 – ?).

Finally, the power method relies on the fact that for eigenvalue problems where the largest eigenvalue is non-degenerate and equal to 1 (which is the case), one can find a excellent approximate for the principal eigenvector via an iterative procedure starting from some (arbitrary) guess I0:

I = Ik = GkI0 , k?? .     (3)

Full Article: Google PageRank Algorithm

Google SEO and PageRank – All Links Aren’t Created Equal

Tuesday, February 23rd, 2010

With Google’s increased popularity and gain in Organic Search market share, it is increasingly more vital for web site owners to become better familiarized with the way Google works and how they gauge certain elements to determine a website’s ranking. In the initial Google PageRank patent submission, there was a heavy emphasis on links; this has since changed drastically from the initial PageRank algorithm. Many expert Google SEO professionals have concluded that it no longer is useful to make links to a site, if that link doesn’t have a title related to the destination site. Let us clarify further.

Initially, the web was a web of links tying everything together. With this quickly came Black Hat SEO practices that took advantage of certain sites and their easily fooled submission pages to make mass link campaigns that made duplicate links on different web sites. Initially a web site gauged by the original Google PageRank algorithm, would have ranked a page very highly.

It is estimated that Google now calculates the following about every link back to a site:

1. Originating website topic – refers to a link that for example, links to your site about computers, but originates on a completely unrelated website whose topic is about cooking.

2. Originating website link title content – refers to the general topic of the originating site in relationship to the site where the link is pointing. Again, keeping links to your site, in similar topic sites is very vital.

3. Originating website ranking – the originating PageRank must be higher that the receiving website in order to maximize the value of the link.

4. Originating website status – refers to whether or not the site were the link originates has been tagged as black-hat or otherwise penalized for pursuing non-standard methods by Google.

If you make lots of links from terrible sites to your web site, it will really cause a devaluation of your website rankings. Do NOT be fooled by companies who claim to provide high PR links for pennies, the truth is, that by everyone’s estimation in the SEO arena, Google has already or is building a provision in their PageRank to account for this type of practices.

Keep your links clean, from clean sources, and you will get fantastic results.

This guide should give you a excellent starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

Google Pagerank: Top 8 FREE Ways to Increase Pagerank Within 1-2 Months

Saturday, February 20th, 2010

 

If you apply all the following 8 FREE ways to get high Google Pagerank, I ensure you will get high PR you wish in a shorter time. And the best thing is that your pagerank will not drop if you continue applying some of these methods on a monthly basis.

1.    Blog Posting

Make a blog in blogger and post there from time to time for gaining quality backlinks to your main site. This will help you quickly indexed by Google.

2.    Article submission

Always use top 10 article directories with High Google Pagerank and Alexa ranking for maximum exposure and getting backlinks from high PR sites. 

3.    Directory Submission

Submit your site to link directories, blog directories and as well as niche site directories which have high page rank.

4.    Blog Commenting

Today this method is actively used by many marketers. In fact, it really works for gaining Google Pagerank in a minimum time, especially if you are commenting on dofollow blogs.

5.    Forum Posting

Post only on the niche forums related to your site’s topic. It is recommended to post on forums with do-follow tags and high page ranking.

6.    Submitting Articles To Forums

This is also very vital when it comes to getting highly TARGETED Traffic and quality backlinks from high pr resources. 

7.    Submitting to RSS Feeds

8.    Submitting Press-Releases

Submitting press-releases for Google Pagerank may help you gain a huge exposure within a month thanks to high traffic and quality backlinks coming from press-release distribution sites, like PR7 prweb.com

 

How To Increase Google Pagerank: Top 3 Factors That Influence Your Site Page Rank

Friday, February 19th, 2010

PageRank is a technology used by Google. The method involves an algorithm of link analysis. The search engine puts a numerical value to every elements of a hyperlink set.

PR assigns a numerical value for each page in a web site by taking “votes” from other pages to value the importance of the page.

How to Increase Google Pagerank?

Here are Top Factors that Influence Your Site Page Rank:

1.   Attractive Content

The most influential factor in assigning the value is the relevancy of the content in that page. Richer content gives higher number. The rich content means the topic of the site should be specific and it should be well organized. So to gain a high number, you must have such content that will attract the Google crawlers.

2.   The Amount of Visitors

The second most vital factor is the number of visitors. The total number of visitor influences the page rank. The number increases with the growing visitors. So if you can find a way to boost the traffic of your page, you will have a better pagerank value and better ranking in the search engines.

3.   The Quantity Of The Inbound Pages

The quantity of the inbound pages can shift the value. The inbound means the other associated pages of a certain page. The value of the associated pages is also very vital when you want to increase pagerank. So it is better if most of your pages have high ranking value by following the two methods mentioned earlier. Also if you have link exchange contact with other similar sites, you need to be sure about the PageRank value of those sites.

Now you know the answer to the question: “How to Increase Google Pagerank?” If you follow all these methods, you will get a higher ranking in no time and your site will come among the top search results.

Google Pagerank – Search Engines

Thursday, February 18th, 2010

Google likes to offer all kinds of clean small tips and clues regarding how it views sites. Google pagerank for sites on search engines is one such tool.

Google is a highly secretive search engine. If you are trying to optimize your site to obtain high rankings, Google will provide you with small or no information. It even fails to show all of the links it is counting to your site, a negative step that no other search engine takes. What Google does provide, but, is the Google pagerank for sites.

In my opinion, Google pagerank is a bit of red herring. I don’t believe it tells you much about how Google views your site. Instead, it is a bit of bait designed to get you to download the Google Toolbar. Yes, you can only see your pagerank if you download a Google program on to your computer. And you thought Microsoft was terrible!

Assuming you have downloaded the toolbar, the pagerank is the small bar in the middle that should be partially covered in green. The green represents your pagerank and is out of ten. You can run your cursor across it and the actual pagerank number will appear. Most sites have a pagerank of 3 unless new. If your bar is grey, it means you have been banned by Google for doing something they don’t like in your optimization efforts. If the bar is blank, it either means your site has not been indexed yet or Google is updating its rankings.

So, what does the Google pagerank mean when it comes to search engines? Not much. Originally, it was thought to be a measure of value compared to other sites. Google still touts the tool as this, but it is a crock. In reality, the pagerank tool doesn’t mean much of anything. You can see the truth of this statement by doing a search and then looking at the pageranks of the sites in the top 10. You will see pageranks of three or four with much higher placement in the search results than a site with a pagerank of six or seven. This, of course, renders the tool useless since it is not indicative of anything other then some amorphous value Google is assigning to your site.

Google pagerank for search engines is an fascinating tool in a very general sense. Just keep in mind that it does not really mean much of anything when it comes to search engine rankings.

What Is Google Pagerank And Why Is It Important?

Tuesday, February 16th, 2010

PageRank is an algorithm which analyses the link structure of a hyper-linked set of web pages and then assigns a numerical weighting to each page as a way of measuring their relative importance within that set. The PageRank of a particular web page is an indication of its value within the Google index. The scale is a range from 0 to 10.

A page with high PageRank will have a direct positive effect on its position within search results, but it is not the only factor considered by the Google algorithm when ranking a page – it is only one of approximately 200 factors but it is, none the less, one of the most vital.

This is how Google describes PageRank:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual pages value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “vital” weigh more heavily and help to make other pages “vital”.

As a website starts to increase in popularity via the quality and quantity of back links, the PageRank of a particular page also increases. This increase in number but is based, we believe, on a logarithmic scale. As an example if using a base 10 scale, to get a PageRank of 1 the page requires 10 back links pointing to it, then to gain another point on the scale, the page will require an extra 100 backl inks, to gain another point an extra 1000 back links will be required and so on.

Retaining all of that valuable PageRank can be tough and a lot of it has to do with how the internal linking structure of your website is set up. It is very simple to leak ‘link juice’ from vital pages into less vital pages that are less likely to appear in search results. There are methods available to search marketers that allow us to reduce this leakage commonly referred to as PageRank sculpting.

Another way of leaking ‘link juice’ is to have large amounts of external linking to other websites without getting a similar amount of links back into your website. As part of the link building process Search Marketers are constantly aware of checking the likely value of a link from a particular website before they leak any ‘link juice’ out to that site via a reciprocal link.

As you’ll know by now, although PageRank is a critical component in Google’s ranking algorithm, due to its logarithmic nature it is very hard to obtain a high PageRank even after years of link building. By its very nature, the web changes and the page that a link comes from may not carry as much weight as it did when the link was first obtained, regardless of the PageRank measure for that page. It could simply be that other pages that were ‘voting’ for that particular page may not carry as much weight as they once did which has a flow on effect to the value of the link going to your site.

Google advise that the PageRank assessment of a webpage is calculated on a regular basis but that the PageRank scale shown on the Google Toolbar is only updated 2-3 times per year so the very best option for all websites to gain rankings is to continue to build credible back links and not to be discouraged when the PageRank scale doesn’t slide upwards overnight.

How to Improve Future Page Rank – Google PageRank Predictor Tool

Monday, February 15th, 2010

We found a hot Google PageRank tool that utilizes a unique algorithm to predict the future value of Google Page Rank on your website. Google PR ( http://en.wikipedia.org/wiki/PageRank ), is the Google patented algorithm named after one of their co-founders Larry Page. The Google PR algorithm has helped set the Google search engine apart from other search engines. The PageRank algorithm takes in multiple factors to grade the relevance of your website from a scale of 0-10. The PageRank tool is available on your browser by installing the Google Toolbar and choosing from “Toolbar Options” to have the “PageRank” show. Knowing how to increase PageRank takes a lot of consistent work and effort and can be established by activities improving both onsite and offsite architecture. Key factors that contribute to the onsite relevance of your website and to improve PageRank include, but are not limited to, relevant meta-tags, optimized content, properly structured image references, proper file infrastructure, and relevant in-bound content links. There are additional factors that Google may use to determine PageRank but you will find that things change over time. Offsite factors include links inbound to your site (the relevance and PageRank of the source of these inbound links), publishing content throughout the internet that links back into the relevant content of your website, hitting the viral/social-sphere with your content and making relevant inbound links, publishing your website content in additional media types such as audio and video, updating content to provide the search engines with fresh information, and additional factors which are ever changing as well. The scoring methods of the Google PageRank tool will continue to evolve as the internet and search marketplace grow. Check out the innovative Google PageRank predictor tool at http://www.seomastering.com/pagerank-prediction.php. Search engine optimization (SEO) techniques will be the base to establishing a solid PageRank and to potentially improve PageRank. A comprehensive Search Engine Optimization strategy should include making relevant meta-tags, fresh and unique content, image alt tags, file architecture and proper onsite conventions, as well as offsite conventions which include making back-links, content syndication, and alerting the search engines you are relevant to a specific topic. Search Engine Optimization continues to evolve and is a very technical and complex science, so there are components which lie outside of the above breakdown. Using the Google PageRank predictive model tool we provided, you should be able to see that proactive SEO is occurring on your website property and as a result you should see increasing search engine rankings in the near future. Please bear in mind that this tool is simply a best guess at what your future Page Rank may be and should only be used as an estimate. This is not the end all answer as to whether or not your Search Engine Optimization techniques are effective.

Does Google PageRank Count Anymore?

Sunday, February 14th, 2010

Copyright (c) 2009 Titus Hoskins

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.

Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to reckon it’s the most vital metric for them to track, which is simply not right,” states Moskwa. “We removed it because we felt it was silly to tell people not to reckon about it, but then to show them the data, implying that they should look at it.” (Source: WebProNews)

Now, for SEO reasons or for ranking in Google’s index, PageRank has long been eunuchified by Google. But, even missing a few dangling bits, history has shown us, eunuchs still wheel tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is still extremely vital to anyone marketing on the web, especially if you’re selling SEO services or operating a web business. Try selling SEO services when that small green bar on your site is pointing to PR0 or worst yet, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and revenues… regardless of how Google is or is not using PageRank. People know how to count and they learned long ago, a ten is a lot more than a huge stout zero.

Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner and we won’t even mention the still widely practiced habit of selling links, which Google is desperately trying to stop. Total and full elimination of PageRank would be an honest start but it will still be an uphill, if not an unwinnable battle, for Google to fully eliminate link selling.

Even with my modest sites, I have turned down a small fortune by not selling text links on any of my sites. When I had a PR6 site instead of a PR4 – those link requests were nearly doubled. So one can easily know Google’s position and the need to downplay PageRank, if they want to place even a small dent in all this link selling and buying, which is still running rampant on today’s web.

PageRank is Google’s creation, and unless they remove it fully from their system and the Google toolbar, then PageRank still Counts. Really, in the whole scheme of marketing your website on the net, PageRank counts huge time. And in more ways than one.

There are several reasons why you shouldn’t count PageRank out.

For years Google has been downplaying the vital of PageRank and states it’s only one of about 200 ranking factors which determines how Google ranks its index for keywords. Obtaining top organic rankings for well loved lucrative keywords in Google simply means money in the bank. Really, even a movement of only one or two places on those first page SERPs (Search Engine Results Pages) can make a major difference to any online marketer’s bottom line.

Now while you can have a lower PR number and still rank above other higher PR pages for your chosen keywords, I have even had many times when my PR drops but my actual SERPs rankings in Google goes up, mainly due to building related relevant backlinks. So PageRank counts small towards your keyword rankings but it can’t be really dismissed.

Mainly because, even if PR is just one ranking factor, in close competitive keyword battles (I am presently fighting tooth and nail for some very choice keywords) just one ranking factor such as high PR can make the difference of whether or not you get to the top spot. Huge dogs are still jumping and for those of us who know how to count, getting a number one spot in Google makes all the difference in the world.

Not only because Google controls roughly 80% of all search engine traffic, but more importantly Google has established unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google. Web users look to Google for guidance and direction. Web users believe what Google is telling them. In the online world, rightly or wrongly, perception is everything.

As an online marketer, I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population. Google is king of online search and no other search engine even comes close to Google.

PageRank is Google’s ranking system, and in the eyes of those who notice these things, it still wheels tremendous influence and power. By default, PageRank is Google’s opinion of your site, and web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.