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The Google PageRank Clarified Simply

A common question amongst website owners is, â??How is the Google PageRank assigned to my website?â? The answer is not as exasperating or mysterious as most people imagine. This fleeting article offers you a simple and simple to know introduction to the most elemental factors you need to know about your siteâ??s Google PageRank.

The Aim of the Google PageRank

Googleâ??s intention with its PageRank (PR) system is to objectively and accurately assess the importance of each of the billions of webpages in cyberspace that are all severely fighting with each other for top residency in Googleâ??s search engine results.

Clarified simply, Googleâ??s strategy is that, any website that has many other websites between to it (i.e. Inbound Links or Outdoor Links) must be standard. Why else would so many other sites have hyperlinks pointing to it? Google counts the number of websites that have a hyperlink leading to your site and uses this to calculate your siteâ??s PageRank.

The PageRank is a Popularity Contest

Googleâ??s strategy is based upon the uniquely democratic nature of millions of autonomous websites that have the free choice to post a hyperlink to a third-party website or not. Accordingly, each Inbound Link a website has is regarded as a VOTE in an intercontinental internet Election. Websites with more votes will have a higher PageRank.

Amongst SEO professionals, this is referred to as â??Link Popularity,â? and this total system can be thought of as the worldâ??s largest popularity contest. Googleâ??s PageRank can, first and foremost, be viewed as a â??PopularityRank.â? For example:

As of January 7th, 2009, www.coca-cola.com has 2,570 Outdoor Links and a highly impressive PR8, while www.7up.com has 447 Outdoor Links and a PR5. At the extreme, www.wikipedia.org has a PR9 with over 77,000 Outdoor Links.

All Outdoor Links are NOT Produced Copy

This hypothetical â??trans-inhabitant cyberspace votingâ? is not completely democratic, but, because each individual vote is not valued equally. Google does not weigh all Inbound Links to your site evenly. Instead, it determines each linkâ??s value through a brain-boggling, complex algorithm that only a genius has any chance of understanding.

That being stated, the two most vital factors which determine an Outdoor Linkâ??s Search Engine Optimization value are as follows:

The key factor is the Google PageRank of the webpage that contains the link to your site. For example, a link to your site from Wikipedia with a PR9 is vastly more valuable than a link from a nameâ??s confidential Blog with a PR1.

The second most significant factor is the linkâ??s pertinence to your site. Google compares the keywords on your site and the keywords at the site between to you, and it calculates the Outdoor Linkâ??s â??Relevance.â? For example, if you sell computers, then an article about â??computersâ? with a link to your website is vastly more valuable than an article about â??baby clothingâ? with a link to your website.

Initiate a Link-Building Campaign Today

A pivotal SEO strategy is to implement a link-building campaign for your site. The best options you have to buy Outdoor Links to your site are business directories, classified ads, magazines and article databases, business and personal profiles, and collaboratively exchanging links with other websites.

For instance, if you set the reasonable weekly goal to get two new Inbound Links, then, within two years, you should earn a very respectable Google PR5.

For information and help with your link-building campaign or other Search Engine Optimization air force, feel free to stay our website or email us at Marketing Marksman (http://www.marketingmarksman.com) in Calgary, Alberta, Canada.

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