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No topic how experienced you are, how excellent your product or service is or how pretty your web site is, it’s permanently challenging to rank well in the search engines. I’m going to cover some of the more vital things you’ll need to do in order to get fantastic results quickly and efficiently.Make no mistake, Page Rank (PR) is permanently significant. PR is Google’s measure of authority and authority is a touch like the number of times other sites link to yours. Decent PR pretty much guarantees you excellent search engine rankings. There’s no doubt that Page Rank increases the value of your website and if properly leveraged, your bottom-line. Despite what many webmaster and marketers have been led to believe, Page Rank should not be the primary focus or your marketing efforts. Page Rank is small more than Google’s thought of how relative your site is: Not how much your site is worth.Excellent rankings rarely come from a half-hearted attempt at search engine optimization. The process typically can be a small hit and miss previous to you start to see what works for your primary niche. Number one on your list of things to do is simple: Your site needs to turn traffic into action. Given that you’ve got a qualified looking, properly coded and easily navigable site, it still has to convince visitors to take action. The process of converting search engine traffic into opt-ins, buyers, followers or fans is the very essence of search engine marketing. Here is precisely where the CB Affiliate Loophole really excels. Somehow we’ve been led to believe that search is god and traffic is king. This is flat out incorrect. Conversion is king. You can make any site rank. Not every site converts!First and foremost, your site design, navigation and content strategy must be based on keywords and keyphrases. What Is More, your marketing scheme is going to revolve around these same keywords and phrases. Given that marketing is our first order of business, where do we start? Job one is building backlinks. And when count our backlinks, we must use our keyphrases and keywords as anchor text when and wherever possible. The higher the Page Rank of the site where your backlink sits, the better it is for you. The more links you have, the better it is for you and one link is better than none! Given that we must have backlinks, what’s the optimal number? Only your competition knows for sure. Competitive markets normally require more links. Less competitive markets, less links. Of course no one is going argue that the more links you have, the better your rankings. But, and here’s the kicker, your choice of keywords and in the final analysis your anchor text is more vital than sheer numbers. As long as you know you’re using the right anchor text with the right keywords, you stand decent chance of getting the search engine visibility you need to succeed.Of course the traffic you generate as a result of your link building efforts is wasted if you’re not testing. And testing is at the very heart of conversions. Guess what? We’re right back where we started – talking about conversions! A further discussion about conversions is a small bit more than we need to bite off right now. Rest assured I’ve got lots to say about that so stay tuned. I’ve some more plotted in the next small bit. The most fun you can have online is converting your visitors so don’t be worried of digging in and getting your virtual hands dirty!