Posts Tagged ‘Names’

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Domain Names are Really Important

Tuesday, November 17th, 2009

There’s a saying in the Real Estate business – they say that the 3 most vital things are place, place and place. Well, in regards to a new internet business, it’s domain name, domain name and domain name. Yes, a domain name is that vital.

In the early days of the internet, domain names were honestly simple. There were so many excellent names still available, but as more and more businesses migrated to the internet, the best names were taken. As the time passed, finding a excellent domain name to register has become increasingly hard.

Why is a domain name so vital? For one thing, a domain name can help you get the traffic to your website. If you don’t get traffic, you might as well not even have a website. There’s no doubt about it, if you want to make cash, you need traffic.

A domain name can help you to get traffic in a couple of ways. First of all, if your domain name is memorable and simple to remember, that will help people to find your website and to return for future visits. It’s also a excellent thought if your domain name gives some indication of the type of business you have. For example, if you want to have a website that helps people consolidate their student loans, it would be a excellent thought to have a domain name that contained some or all of those words. You might do excellent with “studentloans.com” or “studentloanconsolidation.com” or a touch similar. You can even use hyphens in the domain name, like “student-loan-consolidation.com”, etc.

The point here is that your domain name should be descriptive of your business. After all, if you were looking for a new dentist, would you be likely to stay “BigBubbaMotorcycles.com” or “GreatDentists.com”? If Huge Bubba is a dentist, he’s probably not going to get many new dental patients thru his website.

Let’s talk about the domain names with hyphens previous to we go on. Divergent to what many people reckon, having hyphens in your domain name does not hurt your search engine listings. Most of the search engines treat the hyphens as a space, so the hyphens make it a small simpler for them to separate out the individual words.

About the only downside of using hyphens is that when people type in your URL, they may forget to place in the hyphens and go to a competitors website instead. Personally, I don’t reckon this is too much of a problem, since most people find websites thru search engines, so they’ll be clicking frankly on a link to your website instead of typing it in by hand.

Again, it’s really vital to embed keywords about your business into your domain name for excellent search engine ranking. Even if some domains, like ebay.com or google.com do get a lot of traffic, it’s not because of any keyword in the domain name. What is an ‘ebay’ anyhow?

You’ll find that most of the high traffic websites with fleeting, unrelated domain names get their huge amount of traffic thru paid promotional campaigns. They use radio & TV ads, high volume email advertising and other such methods that might be too expensive for a small business just getting started.

A excellent way to find your domain name is to develop a list of keywords that are strongly associated with your business. Write down as many keywords as you can reckon of, as long as they’re on your subject. Once you have your list, you can use one of the several free online tools to help select just the right domain name for your new website.

The domain name registrar at www.godaddy.com has a search feature where you can check the availability of domain names and the results will even show you other closely related domain names that are available. A further handy suggestion tool is at www.domainfellow.com Either one of these online tools will help you to find a excellent domain name that’s still available to register.

Here’s a excellent tip for you when trying to find a domain name that has your keywords in it – If you can’t find a domain name that has your keyword and is still available, you should consider using sub-domain names instead.

What’s a sub-domain name? A sub-domain name is a prefix to a habitual domain name. Let’s say that you’re in the retail computer business and you want to sell computers at your website. That’s a honestly competitive business, so you’ll probably have a hard time coming up with a excellent domain name that’s not by now taken.

An alternative would be to choose some sort of generic term for a domain name and then use a sub-domain for your computer business. For example, let’s say that you register the domain name “lowestprice.com” That’s pretty generic, wouldn’t you agree? Now that you have that domain name registered, you can make all the sub-domains you want, limited only by your thoughts and the size of your web hosting account.

Remembering that you’re in the computer business, you could now have your website at the sub-domain “computers.lowestprice.com” Using this same approach, you could go into just about any other business and have sub-domains like “insurance.lowestprice.com” and so on. See how it works?

A further excellent thing about sub-domains is that they don’t require registration. You only pay to register the main domain name. By using sub-domain names, you can easily embed your keywords and it won’t cost you any more cash. And the search engines treat each sub-domain as a perfectly separate entity, so your search engine ranking for one sub-domain won’t be dependent upon you having a high ranking for your main domain name.

Once you find your new domain name, you’ll need to register it. I recommend godaddy.com for registering. Their prices are reasonable and their service is fantastic. But, there are many, many companies that provide domain name registration air force, so pick whichever one you like.

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How to Appraise a Domain Name’s Value

Tuesday, November 10th, 2009

Knowing the value of an internet domain name is crucial in today’s business industry. Altough there is no exact formula to appraise a domain, there are a group of things to consider previous to putting a value to a domain. A majority of people will base their immediate appraisal on TLD extension, word part and keyword popularity but won’t really consider backlinks, brandability or emerging trends part of the equation. There are a few factors that a person must be aware of previous to they can feel they have thoroughly assessed the domain and attach a valid appraisal amount. The first thing a person can do to is recognize that there are many subtle components that need to be assembled and viewed as a total to get a comprehensive perspective on the domain. It seems every domainer has their own method used to appraise a domain so I’ve listed a few factors that I feel are necessary in being considered previous to a domain can be appraised.

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TLD Extension

TLD or Top-Amount Domain is the ending extension attached to a domain such as .com, .net or .org. The .com extension is considered the most required after even though there are other TLD’s that are gaining huge popularity and acceptance. CC’s or Country Codes are also seeing their honest share of registrations.

Name Part

Now that all the 2, 3 and 4 letter .com’s have been registered, the letter count on a domain is quick becoming a huge factor in a domain’s worth. The desire for a fleeting domain is at an all time high and principles are steadily climbing due to the limited supply of shorter part domains. Seems shorter names are simpler to remember and with that a value increase.

Characters, Numbers and Hyphens

Hyphens integrated between letters are evenly viewed as separators between keywords. Even if there is much dispute whether or not the hyphens negatively impression a domain’s search engine optimization, there is considerable inclination that a domain not include anything extra in it’s name. Number digits are beginning to see their popularity rise and can be included with relevant keywords or letters to make a fantastic domain.

Keyword Popularity

Marketable search terms and keyword popularity are extremely relevant in appraising a domain name. The frequency of a given search term helps to indicate the brandability or popularity of the keyword. Generic word domains, such as flowers.com or poker.com are the strongest in their keyword popularity genre.

Traffic and Revenue

Traffic or visitors to a particular domain is one of the most vital factors to consider when appraising a domain. More traffic usually means more revenue due to pay-per-click income and possible advertising opportunities, therefore increasing the value of the domain.

Brandability and Trends

Any domain that is easily memorable, fleeting and non-descript is considered brandable and therefore increases it’s value. It would be simpler for a person to remember TVrepair.com instead of the longer fix-my-broken-box.com . Not only is the first choice shorter and has better word flow but also there is less of a chance of a name incorrectly typing in the URL. Also keep tuned in to current trends that may seem to increase an otherwise meaningless domain into a treasure. An example is when Apple Computers started to incorporate the letter i into their harvest descriptions, such as iPhone, iPod and iLife.

Automated Domain Appraisals

This is a tough one. Even if I feel automated domain appraisal systems such as Estibot are helpful in assisting to appraise a domain, I don’t feel they should be the “end all” choice used to obtain a domain’s value. If used more as a allusion tool, they can be one of the greatest resources that help determine an appraisal value. Any script/applications can have some bugs, especially ones with complex algorithms as Estibot. Make automated domain appraisals one of the tools to find an appraisal, not the only tool.

Future Potential Interest and Overall Appeal

As time goes by, new words, trends and fads explode onto the scene, and with each new word or trend produced, a domain is born. Stay up with current events and become a fixed visitor to news aggregate sites, such as Digg and domain industry specific DNHour to stay on the cusp of emerging potential wellbeing.

Backlinks

I like to keep my eye on the number and feature of backlinks to evaluate an domain appraisal. While tons of irrelevant backlinks might negatively effect a domain’s search engine optimization, it can still be a positive thing for a domain names’ value. With more and more domains being “parked”, the links tend to lean towards relevant backlinks and therefore less likely to be bogged down in the SEO nightmare of page rank. And, it’s hard to argue that backlinks don’t increase traffic.

Relevance, Region Specific and other Fuzzy Logic

As said earlier, there is no exact formula to appraise a domain name, and therefore the not-so-exact elements must come into play. An example would be that veteran domainers tend to skew their entire method of appraising when it comes to country specific or region specific domain names. Different factors are incorporated to determine non-English domain word principles and domainers across the globe are becoming better in detecting future potential wellbeing in foreign markets. A further example is the continuously growing popularity of “long-string domaining”, or stringing multiple words or keywords to achieve a brandable and memorable domain name. TacoBell has ThinkOutsideTheBun.com and Amazon has the domain BuyABook.com. By definition, these would not be very valuable but that’s when the fuzzy logic creeps in. A domain’s value can be perceived in multiple ways.

____________________

So keep in mind that even though there isn’t one exact right formula being used by the domain industry to appraise domains, a reasonable appraisal can be single-minded by anyone if they keep all the factors in mind and how they each interact with each other.

I’d suggest you monitor the pulse of current domain sales by frequently visiting

DNJournal’s Domain Sales Chart. This will show you weekly and even yearly to-date domain sales for the industry. And don’t forget to stay the front page of Sedo to view ongoing live auctions. Each of these fantastic resources will help you in making your own customized method of domain appraising by seeing what domains are selling and for what amount.

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Investing and Making Money Out of Domain Names

Thursday, November 5th, 2009

Maybe you’ve seen advertisements on websites, or heard tales about a guy who made his fortune as a low-cost domain reseller – buying and selling domain names as a business, instead of just for personal use. Maybe you by now have a domain reseller account with your Internet service provider (ISP), just waiting to be used. But is it a excellent thought to buy and sell domains as a business?

Luck of the Draw?

There’s a lot of hype attached to the domain reselling business. CNN reported that “business.com” was sold for $7.5 million in 1997, and in 2003 “men.com” was sold for $1.3 million, but these are scarce cases involving very specific domain names, and most domain investors will never get that fortunate. Partly this is because it’s hard to value domain names, and partly this is because of misconceptions that all “excellent” names are taken. In addition, the availability of country code domains has opened up the domain naming field, allowing people to buy and sell domains with fleeting names and new extensions.

What Makes One Domain More Valuable Than A further?

As stated above, valuation of domain names is extremely tough. This is because the market to sell domains is driven by the perceived scarcity of “excellent” names. Most business owners, whether their companies are large or small, prefer a name ending in .com over a name in any other top amount domain. As well, memorable combinations of relevant words that can easily be used in a domain name are by now in use. Count to the price increase is the fact that while more than 17 million domain names have been sold, not every one of them is automatically excellent. Generally, in order to be saleable, domain names, in addition to ending in .com, must also be honestly generic. “Law.com” “tv.com” and “business.com” are classic examples. (CNN paid several thousand dollars for the tv.com in the early 2000’s.) The reality is that most of these domains will never be resold, and will end up being released for registration at the standard rate of $10-$30/year. The notion that highly priced domains must be one word is a myth, but. Word combinations can be extremely valuable if the words are relevant especially considering their value in terms of  search engine optimization. “BookBuyer.com” might be worth purchasing, but “BookSink.com” is essentially nonsense, even if it is fleeting. For this reason, while it is recommended that people seeking to buy and sell domains stay within highly commercial industries (law, loans, books, cars, etc.) it is vital that they choose their domains wisely.

What You Need to Know

If you do have aspirations to sell domains, there are certain things you need to know. First, it’s elemental to have a domain reseller account. This is a special bulk account through one of the domain reseller programs offered by such domain registrars as BulkRegister and Dotster. Such an account allows you access to listings of domains about to expire, as well as discounts on bulk registrations (generally minimums of 50 at a time). Most of the major domain registrars place forward such programs to those who wish to sell domains. Free information rating registrars can be found in online domain reseller review lists, such as the one at RegSelect.com. In addition, it is vital to remember that statistics are against making huge cash as a low-cost domain reseller. According to igoldrush.com, of the approximately 20 million .com, .net, and .org domain names sold, perhaps 20,000 of those will be resold within a given five-year period, and of those 20,000, 90% of them are worth 4 figures or less (with most falling into the ‘less’ category).

Other Alternatives?

There are, of course, other ways to buy and sell domains than using the air force attached to registrar-owned domain reseller programs. One is to contact large corporations frankly, if you’ve open a recognizable domain that is relevant to their brand or industry, but this is not generally terribly affective. Additionally, there is permanently ebay. While most harvest sold through the online auction house are tangible goods and air force, they do allow domain sales, and the use of ebay allows investors to do bonus marketing of the domains they own.

So Is Domain Investing Worth the Risk?

If you are looking to make a quick buck, domain investing may not be the industry for you. If, but, you delight in a excellent gamble, and have the cash to spend, reselling domains can be lucrative. Thanks to the afore-mentioned country code top amount domains (like .us and .de), valuable names are still available, but successful reselling takes patience and a lot of research to find feature names, and feature marketing techniques. The bottom line is this: if you are seeking to be rid of a single domain you no longer use, your best bet is to either let it lapse, or go through a low-cost domain reseller, and let them market it for you. If you want to buy and sell domains as an investment, commit to a high-end domain reseller account at your registrar of choice, and take advantage of their air force and support.

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Choosing Domain Names for Your Business

Saturday, October 31st, 2009

Let’s say that you’re making a website for Barb’s Specialty Pet Harvest. Should the domain name be barbsspecialtypetproducts.com?
Perhaps — but don’t stop there. Having the right domain name, or domain names, can bring more traffic to your site.
Why more than one domain name?
One domain is all you need to set up a website. But with more domains directing to your site, you can have these bonus benefits:
- Bring site visitors who type variations of your domain name
- Buy traffic that might otherwise go to your competition
- Harness the marketing power of keyword domains
Your primary domain name
If it’s feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.
Domain name extensions
Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?
If your website is aimed at people in a specific country, having a country-specific domain can help:
- Site visitors will recognize straight away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.
- Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn’t hosted in that country.
On the other hand, if you’re targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.
If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.
Chances are that the .com domain you want is by now taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.
Domain name part
A fleeting domain is simpler to remember, it has less risk of being mistyped, and it’ll fit easily on your business cards and correspondence.
Conversely, if a fleeting name doesn’t represent your business, it’s more hard for people to remember. The fleeting names you like may by now be taken anyhow.
If your business name is up to three simple-to-spell words, it’ll probably work as a domain name. For a longer business name, the initials or just one or two words may be simpler than remembering a combination of words.
Lesser domain names
Lesser domains directing to your site are for online use:
- For people who type your primary domain name incorrectly
- For people who search for your harvest or air force online
Typing and spelling variations
How many ways can people spell and type your business name?
barbsspecialtypetproducts.com
barbs-specialty-pet-harvest.com
barbspecialtypetproducts.com
barbsspecialitypetproducts.com
barbsspecialitypetproducts.com
barbspecialtyproducts.com
barbspecialtyproduct.com
Hyphens aren’t recommended for your primary domain. When people tell others about your site, they’re likely to omit the hyphens. They may also forget to type them.
For lesser domains, hyphens make long domains simpler to read. Each word stands out when people see your domain. But, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.
Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don’t make any difference.
Consider all of these variations for lesser domain names:
- With and without hyphens
- Different ways of spelling some words
- Singular and plural versions of nouns
- Extensions with .com and .net as well as a country-specific extension if relevant
What people search for
If you want to find the website for Time magazine, you might do a search for it, or you might try typing in time.com. If you do the latter, you’ll find yourself at the Time site.
This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you’ll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so does northwesternmutualfinancialnetwork.com).
While having keyword domain names may not draw a lot of site visitors, using them is a practice to consider.
How to use more than one domain
Set up your website with your primary domain, and use that domain on your correspondence and with your customers.
Point lesser domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the lesser domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these air force).
With domains that are simply variations of your primary domain, you can expect bonus traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.
The next step
Once you choose on the available domains that you want, register them immediately. They might not be available tomorrow.
If you don’t by now have a business name, you’ll find it simpler to market your business online if you choose a primary domain and a business name together. If your first choice for a business name doesn’t work well with any available domains, consider a business name that you can easily market with an available domain. Once you’ve registered that domain name and your business name, register lesser domains and place them to use.
Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don’t register will be available for competitors to register and use. If a domain is valuable to a competitor, it’s valuable to you.

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How to Appraise a Domain Name’s Value

Saturday, October 31st, 2009

Knowing the value of an internet domain name is crucial in today’s business industry. Altough there is no exact formula to appraise a domain, there are a group of things to consider previous to putting a value to a domain. A majority of people will base their immediate appraisal on TLD extension, word part and keyword popularity but won’t really consider backlinks, brandability or emerging trends part of the equation. There are a few factors that a person must be aware of previous to they can feel they have thoroughly assessed the domain and attach a valid appraisal amount. The first thing a person can do to is recognize that there are many subtle components that need to be assembled and viewed as a total to get a comprehensive perspective on the domain. It seems every domainer has their own method used to appraise a domain so I’ve listed a few factors that I feel are necessary in being considered previous to a domain can be appraised.

____________________

TLD Extension

TLD or Top-Amount Domain is the ending extension attached to a domain such as .com, .net or .org. The .com extension is considered the most required after even though there are other TLD’s that are gaining huge popularity and acceptance. CC’s or Country Codes are also seeing their honest share of registrations.

Name Part

Now that all the 2, 3 and 4 letter .com’s have been registered, the letter count on a domain is quick becoming a huge factor in a domain’s worth. The desire for a fleeting domain is at an all time high and principles are steadily climbing due to the limited supply of shorter part domains. Seems shorter names are simpler to remember and with that a value increase.

Characters, Numbers and Hyphens

Hyphens integrated between letters are evenly viewed as separators between keywords. Even if there is much dispute whether or not the hyphens negatively impression a domain’s search engine optimization, there is considerable inclination that a domain not include anything extra in it’s name. Number digits are beginning to see their popularity rise and can be included with relevant keywords or letters to make a fantastic domain.

Keyword Popularity

Marketable search terms and keyword popularity are extremely relevant in appraising a domain name. The frequency of a given search term helps to indicate the brandability or popularity of the keyword. Generic word domains, such as flowers.com or poker.com are the strongest in their keyword popularity genre.

Traffic and Revenue

Traffic or visitors to a particular domain is one of the most vital factors to consider when appraising a domain. More traffic usually means more revenue due to pay-per-click income and possible advertising opportunities, therefore increasing the value of the domain.

Brandability and Trends

Any domain that is easily memorable, fleeting and non-descript is considered brandable and therefore increases it’s value. It would be simpler for a person to remember TVrepair.com instead of the longer fix-my-broken-box.com . Not only is the first choice shorter and has better word flow but also there is less of a chance of a name incorrectly typing in the URL. Also keep tuned in to current trends that may seem to increase an otherwise meaningless domain into a treasure. An example is when Apple Computers started to incorporate the letter i into their harvest descriptions, such as iPhone, iPod and iLife.

Automated Domain Appraisals

This is a tough one. Even if I feel automated domain appraisal systems such as Estibot are helpful in assisting to appraise a domain, I don’t feel they should be the “end all” choice used to obtain a domain’s value. If used more as a allusion tool, they can be one of the greatest resources that help determine an appraisal value. Any script/applications can have some bugs, especially ones with complex algorithms as Estibot. Make automated domain appraisals one of the tools to find an appraisal, not the only tool.

Future Potential Interest and Overall Appeal

As time goes by, new words, trends and fads explode onto the scene, and with each new word or trend produced, a domain is born. Stay up with current events and become a fixed visitor to news aggregate sites, such as Digg and domain industry specific DNHour to stay on the cusp of emerging potential wellbeing.

Backlinks

I like to keep my eye on the number and feature of backlinks to evaluate an domain appraisal. While tons of irrelevant backlinks might negatively effect a domain’s search engine optimization, it can still be a positive thing for a domain names’ value. With more and more domains being “parked”, the links tend to lean towards relevant backlinks and therefore less likely to be bogged down in the SEO nightmare of page rank. And, it’s hard to argue that backlinks don’t increase traffic.

Relevance, Region Specific and other Fuzzy Logic

As said earlier, there is no exact formula to appraise a domain name, and therefore the not-so-exact elements must come into play. An example would be that veteran domainers tend to skew their entire method of appraising when it comes to country specific or region specific domain names. Different factors are incorporated to determine non-English domain word principles and domainers across the globe are becoming better in detecting future potential wellbeing in foreign markets. A further example is the continuously growing popularity of “long-string domaining”, or stringing multiple words or keywords to achieve a brandable and memorable domain name. TacoBell has ThinkOutsideTheBun.com and Amazon has the domain BuyABook.com. By definition, these would not be very valuable but that’s when the fuzzy logic creeps in. A domain’s value can be perceived in multiple ways.

____________________

So keep in mind that even though there isn’t one exact right formula being used by the domain industry to appraise domains, a reasonable appraisal can be single-minded by anyone if they keep all the factors in mind and how they each interact with each other.

I’d suggest you monitor the pulse of current domain sales by frequently visiting

DNJournal’s Domain Sales Chart. This will show you weekly and even yearly to-date domain sales for the industry. And don’t forget to stay the front page of Sedo to view ongoing live auctions. Each of these fantastic resources will help you in making your own customized method of domain appraising by seeing what domains are selling and for what amount.

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Irish Domain Names

Thursday, October 29th, 2009

Irish domain names – Ireland’s domain name

General overview – IEDR

The country code top amount domain (ccTLD) for Ireland is .ie. This ccTLD is managed by a not for profit organization in Dublin, Ireland know as the “Irish Domain Registry” or IEDR. The IEDR is not a regulatory body and provides the service to the public and internet community. The registry is responsible for the provision of IE names and the rules relating to their registration. The IEDR implements a dispute resolution policy for domains through the WIPO and unlike other registries operates Monday to Friday during business hours.

Requirements to register

The IE domain itself is a restricted domain in that only applicants who meet certain criteria may register this name. The two main requirements are: Being based in Ireland or having a strong link to Ireland (both northern and southern Ireland). Where the applicant is not based in Ireland information showing this connection must be provided. Secondly the entity registering the domain must have a connection to the name and where this connection is not obvious, must provide evidence of this connection.

Resellers and registration process

Domains are registered through approved domain resellers and are passed to the domain registry frankly for approval. The approval process is carried out by a team of people known as IEDR Hostmasters. It is their responsibility to ensure the registration requirements are adhered to. Communication is passed to the approved reseller in the case where more information is required. This thorough process of vetting has led to both positive and negative things on the domain name’s reputation.

Positive and negative aspects to the domain

On the positive side the domain was recently voted the second safest domain in the world after the Finnish ccTLD. Generally speaking IE domains are held in high regard by Irish based internet surfers. It is seen as a mark of feature or authenticity when doing business online and as a result .ie based websites are trusted over their .com cousins. Very rarely are large spam attacks initiated through an IE domain and the rate of hacks and other internet attacks from IE hostnames is reasonably low.

The price of .ie domain names are higher than the average TLD or ccTLD, but this price has been significantly reduced over the past 2 years, from an average of around €65 to as low as €19 today. This is due to the traditionally large human input required to approve and manage a domain portfolio. Recently the domain registry themselves have implemented an API mechanism to quick footstep registration, billing and modifications of domain names. This was carried out by liaising with the reseller community to assess their needs on a day to day basis. Because of the successful implementation of this API amongst the community the price of registering IE domains has fallen with some suppliers leading the way in the price reduction.

Future of the domain

The future of the .ie is bright. New technical advancements in the API as well as the continued reduction in the Irish domain price mean the number of registrations is increasing constantly. Increased promotion of the domain brand by the domain registry and reseller community alike has also led to increased registrations.

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