Thought Inception
Know Your Audience
Know your audience and establish the keywords that you will target.
Find out what will interest them and what kind of search patterns they usually have.
Look at studies online for demographic information, and stay other sites, forums or communities that your target audience use.
Keyword Research
Once you have found the keywords your audience will be looking for you can find the optimal key phrases to optimise for, by using research tools such as KeywordDiscovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.
Compile lists of the most relevant phrases for your site. These will be used later on to choose the content, TITLE tags and possibly filenames of your web pages.
Grouping of the key phrases in a structured way will help to determine the architecture of your site. Look for descriptive terms like colour, size, model numbers or brand.
Choosing a Domain Name
Try not to use a new domain name. Even if Google does not publicly admit that a sandboxing filter exists for new sites, for some reason, new domains can take 9 12 months to be included in the main index for any keyword phrases that are vital to them.
Choose the right TLD for your geographical place as SE’s sometimes localise searches.
Your domain name should be a touch fleeting and punchy that describes the brand or product and conveys a message such as fun, music, adult or gaming.
Don’t worry about lots of keywords in the domain name. They hold small or know value with the SE’s.
Choosing a host
Make sure your host is in the audience’s geographical place as SE’s may localise their search.
Design & Content
Basic Principles
Design for the users not the SE’s in mind.
Talking genuinely about the sites subject topic will identify what your keywords and phrases should be.
Write unique, feature content for your visitors. This is the most valuable way to get back links.
Take your list of key phrases and choose a few different ones for every page, ensuring that your site includes the words your audience will be searching for within it.
Structuring Your Site
Categorise your site architecture and navigation based on your keyword research. Lay out your site so that people will find the harvest they’re looking for. Are they looking for a price, size or a particular brand?
Your keyword research will show you that people are looking for your product in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to the price, size and brand pages.
Design the site with a clear hierarchy.
Try not to have folders too deep. The closer a folder or page is to the root of your site the more relevant it is.
TITLE and Meta Tags
Title tags are critical because they’re given a lot of weight with every search engine.
Your main target key phrase should be used in the TITLE tag of the home page. If your site is about Widgets then the TITLE should be a touch like “Get the best Widgets from the Widget Specialists”
oSub key phrases will be the names, and therefore the titles, of your sub pages i.e. “Blue Widgets” or “Large Widgets” would be sub directories or pages of “Widgets”.
The META description should be an extension (but not exact copy) of the keywords used in the TITLE tag i.e. “Get the very best in Widget design from the worlds leading online Widgets supplier. Specialising in Blue and Large widgets”
Try not to use punctuation or stop words (and, or, in, of etc.) in the TITLE tag as these are evenly ignored by the SE’s.
Try not to use the domain name in the TITLE as it uses up characters that could better me used for a call to action or more keywords.
Page Content
The first copy on the page should be an extension of the META description and be as close to the opening BODY tag, within the source code, as possible, without comprising the user experience.
Your keywords should appear as many times as possible on the page without it becoming nonsense for the human reader.
Your target key phrase should appear in H1 tags.
oSub key phrases on the same page should appear in H2, H3 tags and so on.
Search engines make a choice on the topic of the page based on the first 250 words. Try and make those words as relevant as possible.
Use keyword kerning. Use variations of your keywords in the body of the content. If your subject topic is “Racing” then talk about “Racing” but also “Races” you have entered and a particular “Race” you might be looking forward to.
Bold some of your keywords or phrases as this carries more weight with the search engines.
Some SEO’s believe a few keywords at the end of the page, say in a copyright statement or disclaimer, can aid the SE in determining the topic as it leaves the page. Bare in mind this must be useful to the user.
Don’t duplicate content. If all that changes on a group of pages is a few details then consider merging the information into one page.
Check your keyword density and ensure that it is approximately the same ratio as your competitors.
The content should make your site link-worthy. If your site is full of wonderful, useful information, other sites will genuinely link to it without even asking and therefore increasing your rankings.
Page Graphics
Try to use text instead of images or flash where possible. Search engines don’t (this may exchange in the future) read the text in images or flash files.
If using AJAX make sure the initial load of the application contains the optimised elements such as TITLE and headers and is also reachable from a fixed address.
Where images are used make sure the ALT attribute of the IMAGE SRC tag is used to describe the image. Even if there is no description then ALT=”" is still necessary.
Between
Using meaningful anchor text. Avoid non specific anchor text like “Click Here” as this tells the SE’s nothing about what is at the other end of the link.
Try and use the same keywords in the anchor text as is used in TITLE tag of landing page.
Every page should be reachable from at least one static text link.
Place forward a site map to your users with links that point to the vital parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Make sure none of your links are broken.
Consider using key phrases as folder or filenames i.e. www.example.com/widgets/blue.html or www.example.com/blue-widgets.html Avoid using the underscore character or spaces as these aren’t interpreted correctly by the spiders.
Only link out to trusted sources that will be relevant and useful to your audience.
Use the TITLE attribute of the HREF tag to describe where the link is going.
If using dropdown menus or search forms to navigate provide alternative methods i.e. text links, to find the same information.
Use the REL=”NOFOLLOW” attribute of the HREF tag to prevent the crawlers from accessing irrelevant/non useful information.
Try not to have over 100 links on one page.
Technical
If using dynamic URL’s implement a URL rewrite technology such as MOD Rewrite. This will make your query strings search engine friendly and get them indexed. Parameters like “&id=” may be ignored by the likes of Google.
Check which type of URL rewriting your server and programming languages support.
If using a content management system make sure the software exports the content to HTML pages so that the SE’s can crawl them.
Use the robots.txt file to tell the crawlers which pages and directories they can access and to make sure vital content isn’t being blocked.
Try not to use frames or iFrames. Keep the content on the page.
Don’t use session id’s or other tracking id’s. These appear to the crawlers as unique URL’s when in fact they point to the same page, possibly ensuing in an incomplete indexing of the site or worse, penalisation for supplicate content.
URL canonical issues. Make sure your server is configured so that users and crawlers are redirected to the http://www.example.com version of your site. Allowing users to access your site by either the http://example.com or the http://www.example.com version of your URL may result in the SE’s indexing both versions and thus penalising for duplicate content.
If you are using JavaScript consider placing it in an outdoor .JS file.
Place your CSS in an outdoor style sheet.
Validate your mark up language with a free validation service such as the W3C Validator.
Launch
Get back-links. The most valuable thing to get links is to write unique, feature content for your audience.
Submit to relevant, industry specific and trusted directories. Make sure all the relevant sites that should know about your site are aware that you are now online.
Submit to http://www.google.com/addurl.html.
Submit a site map to Google Sitemaps. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase their coverage of your web pages.
Consider a Pay Per Click campaign to get the ball rolling. Not only will this give your site exposure to you audience but people may link to you genuinely.
Post Launch
Use tracking software such as Google Analytics or WebTrends to analyse where your traffic is coming from and which pages are receiving the most traffic.
Keep validating your mark up language to ensure it complies with W3C Recommendations and other standards.
Use a Broken Link Checker to make sure all your links a kept in tact.
If you have to go pages make sure you use the appropriate server response codes. Don’t use 302 response codes for pages that have went as this tells the crawler that the page has only went temporarily. Use the 301 response code instead.
Link Equity. Try not to exchange URL’s or titles of pages especially with deep linked pages. Historical value of a page is of fantastic importance to the SE’s. If you have to go a page then make sure you use the appropriate redirect response code.
Excellent Practice Guidelines
Failure to comply with any or all of these guidelines will significantly increase your chances of exclusion from the search engines.
Anything that can be deemed as artificial inflating rankings is known as spamming the search engines.
Design your site for your audience not the search engines. If it doesn’t help your audience then it’s probably not a excellent thought.
Avoid tricks. The more a ‘trick’ is discussed, the more certain you are that the search engines know about it. Be very wary of any practice that the search engines wouldn’t like, because if you can read about it, you can bet they have too. As soon as anything is more evenly abused than used, the search engines will stop paying attention to it and may even penalise.
Don’t participate in link exchange programmes or any PageRank purchasing schemes.
Don’t use automated software that submits to search engines, directories, forums or blogs.
Don’t steal other peoples content. Duplicate content is frowned upon by the SE’s and may get you excluded.
Don’t get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.
Don’t link to off topic sites.
Don’t material your pages with either irrelevant or relevant keywords.
Don’t material your folder or filenames with either irrelevant or relevant keywords.
Don’t material your domain name with either irrelevant or relevant keywords.
Don’t use cloaking, page jacking or any other dubious redirecting methods.
Avoid “doorway” pages produced just for search engines, or other “cookie harvester” approaches such as affiliate programs with small or no original content. If you are building an affiliate site make sure there is some original, appealing and unique content for your audience.
Don’t waste effort looking for loopholes you can exploit. Spend your time on understanding the current technologies and where they are bearing.
Posts Tagged ‘Optimisation’
Search Engine Optimisation Guidelines for Web Masters
Sunday, August 8th, 2010Search Engine Optimisation Explained: Part 2
Monday, July 19th, 2010What vs who – clarify what it is your site offers, and ensure that this is clearly articulated right through its content. Unless you are a “household name” brand, the focus should be on what you produce, sell or service, not on who you are.
Searchers usually refine a query with 2-4 words, e.g. “stainless steel spade” It is incredible how many sites waste vital opportunities with fatuous lines like “Welcome to my web site.”
Define the key words or phrases that potential customers would use to find you. Ensure that those are prominent components of every title, description, bearing and paragraph, and part of a coherent sales pitch. For example the Johnson spade manufacturer’s site title ought not be “Welcome to the Johnson Agricultural Implements Web Site.” Instead, a minimalist “Stainless steel spades by Johnson” would provide maximum keyword density.
Content is King
The goal of search engines is to deliver the most relevant content for each search
Your goal is to make sure your content is relevant to any search made for harvest or air force you place forward! The best way to ensure “free” prominence for your site is to provide valuable, in-depth, relevant content. A few lines of explanatory text buried inside a Flash animation do not do this. Product reviews, case studies, white papers, client testimonials, newsletters and manufacturers specifications are excellent content creation sources.
Make each page unique, and target a specific key word or phrase in meta-tags and body text.
Sites constructed completely in Flash might look fantastic, but they are destined for mediocrity in the “free” search engine traffic stakes.
No Page More Than Two Clicks Away
Wherever you are within a site, no page should be more than 2 clicks away from you. The search engines will usually only drill 3 layers deep. If you want all content indexed, this is a crucial issue, usually resolved via a Home page link to a site map page which in turn has text links to every internal page. A recent alternative is the Google Site Maps submission service which is well worth the effort of signing up to, not least for the brilliant statistical information Google will provide you!
It is also vital to provide hyperlinks to main internal pages from within Home Page body text. This elevates their importance, and reinforces keywords or phrases within the Home Page with relevant supporting content.
Mighty Meta-tags
There are many meta-tags. Most are ignored. Some, like the “keyword” tag are now less used by search engines due to persistent abuse. But, there are still two “Head” section elements crucial to your goal of a steady stream of qualified traffic. Both provide an opportunity to control exactly what viewers see by way of search engine results, and thus influence viewer’s choice to select your site from that list. Both provide valuable information to the search engines as they try to determine the site’s theme, category, type etc;
First is the Title, the content of which is showed on the top line of the browser when viewing a site. The page title is also used as the “headline” showed when/if it appears on a search engine’s search results page. This is a crucial 1st impression, and again, “Welcome to My Web Site” does not cut the mustard. Summarise your offerings in less than 10 words, ensuring that the primary keywords or phrase is pre-eminent, thus ensuring maximum keyword density.
Second is the Description tag, evenly used verbatim in search engine’s search results page. Again, this gives you an opportunity to influence a searcher’s click-through choice, and should reinforce the message in the title in less than 25 words / 200 characters. Again, the primary keywords or phrase should occur at the start of the description to ensure accent, and total character count should be restricted to 200 in order to maintain maximum keyword density.
Dubious Practices
Necessity is the protect of invention, and the vital importance of Top 10 search engine rankings has spawned some seriously dodgy mechanisms to enable sites to climb to the top of the heap. These have ranged from the simple tricks of hidden text to the mysteries of doorway and hallway pages, link farms, and on to the intricacies of cloaking and redirection.
Basic rule of thumb should be – don’t do anything which might be construed as spamming, or subverting the search engines indexes.
Once a site is banned from a search engine index, it’s pretty much dead in the water. The search engines are permanently on the alert to newly exposed loopholes and close them quickly once discussion of new “trick” starts in search engine forums and list servers. Instead, rise to the top of the heap on merit, it’s a better long-term strategy!
Site Submissions
Having rebuilt your site in a search engine friendly fashion, how do you ensure it’s included within the indexes of the various search engines. This is a further area which has changed dramatically. A few fleeting years ago, listings were free. Not that long ago, you’d have to buy into a 48 hourly indexing process on Inktomi etc to ensure you stayed listed. Such a system delivered excellent value to the customer whilst generating excellent revenue for the search engines.
The state of flux seems to have eased. Indexing footpaths have been constructed between linked sites – to the point where if you have no excellent links TO your site, you may not be indexed at all, regardless of manual submissions.
The “Submission to 10,000 Search Engines for $99.95″ was never excellent value, and is even less so today.
Summary
In terms of total traffic potential, the three main search engines are Google, Yahoo and MSN, each of which feed their results into sundry subsidiary search engines and portals. The Huge Three account for around 90% of all searches performed on the Internet. They are all now “spider” type engines, which index the content of web sites in an automated manner, and are not hierarchical, human-edited directories. They all have supplementary “sponsored listings” derived from PPC advertising subscription systems.
For a site owner, search engine optimisation of your web site is now even more vital than it ever was. Your goal of a steady stream of qualified traffic is best met by ensuring you have the best content, organised/optimised in the best manner, and supplemented by well designed and managed PPC campaigns.
If you are a web designer, you have an obligation to your clients to ensure their sites are built in a manner which facilitates search engine indexing, instead of impeding it. Establish the function first, and the form as a lesser issue.
If you are business plotting a new web site (or contemplating reconstruction of an existing site), insist on making SEO the most vital design criteria, it will save you cash in the long term, and ensure the return on investment (ROI) timetable is substantially shortened.
King Of Google | Search Engine Optimisation Services | Search Engine Optimisation Company | Seo Consultant | Seo Company
Monday, January 25th, 2010Looking for an SEO company in the UK? Follow this url to reach the company which is known as the King of Google â?? http://www.KingOfGoogle.com. We are a team of veteran seo consultants, who provide search engine optimisation air force and website optimisation for you business, to ensure your website is well aligned with your business. This search engine optimisation company also educates the customers on how to launch various SEO campaigns successfully. To learn more, follow this url: http://www.KingOfGoogle.com.
King of Google is a young, dynamic SEO marketing company that specialises in Google seo and website promotion through Organic or Natural Search. With our wide range of web optimisation air force available, our team of search engine consultants work closely with our clients, to build a strong, credible internet presence, and increase website traffic to produces long term revenue streams to their company.
King of Google is a London based SEO consultancy, providing bespoke Search Engine Optimisation air force for small and medium sized businesses across the UK and worldwide.
Whether yours is a new website looking to quickly build traffic or an established website that is not attracting enough web traffic â?? King of Google’s SEO Professionals can help you reach your goals.
Focusing on helping our clients increase their online visibility and improve page rank on the Google Search Engine, we have helped our clients’ increase web traffic, online business leads as well as sales and profits.
Working both outfit and client side, we are able to help businesses establish or strengthen their online presence, and give them the edge to beat the competition.
We have undertaken projects of all sizes, ranging from product launch campaigns to complete site management.
Search Engine Optimisation and SEO content can help you immensely to drive customers
Tuesday, January 12th, 2010The number of opportunities on the online platform is attractive. While there are many business owners making attempts to get customer’s attention, there are a few ways with which the focus will be on your site and maximize profits. If you host a web site, it is vital that you can get it rank high on the search engines making use of with the combination of most vital elements, Search Engine Optimization and SEO content. Different search engines make unique screening processes through which they place the various web pages for search terms. A crucial ingredient is the information on the site, if your website has excellent feature and unique unique content there are greater opportunities that the website will recieve more attention. In fact even if you have any kind of marketing message that you are going to place up any where on the internet you must be sure that the material has highly rated excellent content. With this in mind you’ll be able to produce well-organized material to support your site grade on top. The various content articles that you place on the web pages are not simply for info purposes but even aid search engine optimization. When you are relegating the articles you are really doing link building for ther web page. Once you have completed the SEO articles you may as well reckon submitting news releases. Once you start with the work of content development, you must even maximize on the distinct key words, seek to feature them at points where people will learn them more. You may also hyperlink them to a particular webpage on your web page that concerns to the keyword. Even you can make huge the case for the key words or also use the bold service at fantastic effect. In the end you must be alert and comprehensive in order to learn that the various search words which you use and the kind of articles you make can be magnetic to all, the search spdiers and also the viewers. Merely a compilation of both will facilitate you learn the events that you have permanently wanted to accomplish from your web commercializing project.
The number of opportunities on the online platform is attractive. While there are many business owners making attempts to get customer’s attention, there are a few ways with which the focus will be on your site and maximize profits. If you host a web site, it is vital that you can get it rank high on the search engines making use of with the combination of most vital elements, Search Engine Optimization and SEO content.
Different search engines make unique screening processes through which they place the various web pages for search terms. A crucial ingredient is the information on the site, if your website has excellent feature and unique unique content there are greater opportunities that the website will recieve more attention. In fact even if you have any kind of marketing message that you are going to place up any where on the internet you must be sure that the material has highly rated excellent content. With this in mind you’ll be able to produce well-organized material to support your site grade on top.
The various content articles that you place on the web pages are not simply for info purposes but even aid search engine optimization. When you are relegating the articles you are really doing link building for ther web page. Once you have completed the SEO articles you may as well reckon submitting news releases.
Once you start with the work of content development, you must even maximize on the distinct key words, seek to feature them at points where people will learn them more. You may also hyperlink them to a particular webpage on your web page that concerns to the keyword. Even you can make huge the case for the key words or also use the bold service at fantastic effect.
In the end you must be alert and comprehensive in order to learn that the various search words which you use and the kind of articles you make can be magnetic to all, the search spdiers and also the viewers. Merely a compilation of both will facilitate you learn the events that you have permanently wanted to accomplish from your web commercializing project.
Search Engine Optimisation and SEO content for more visitors
Friday, January 8th, 2010The business owners are ever ready for more avenues to get in touch to their customers. The online media has served companies get straight to the prospect’s home and consequently a lot of business sectors are early on to online marketing. Still if you want traffic keenly you will need service of material like SE friendly content and SEO.
Most search engines accept unique screening processes by which they rank the various web pages for search terms. One of the essentail component is the subject topic on the web site, if your site has noteworthy and original SEO content there are higher chances that the site will draw greater readers. As A Topic Of Fact for each bit of marketing content that you would place any where on line you must be certain that the article has excellent feature SE friendly content. Including all there details you’ll be competent to develop competent material to help your website place high.
The different SEO content articles that you place on the web pages are not just for information uses but even facilitate search engine optimization. While you are presenting the articles you are also effectively doing link building for ther website. Once you have completed the articles you should aslo regard submitting press releases.
While posting SEO articles or writing search engine friendly content be certain that you can push ahead the search terms and apply them in key positions. Ensure that the vital words you apply are bold, also make an attempt to consider that you use search terms in header tags, alt tags and icon tags as well. Even the practice of search terms in the link will also make the surgical procedure a lot more effectual and will aid you get competent ranking for the key words you need.
The successful completion of a specific internet advertising plot will also reckon on the form of search engine friendly articles that you’ve made. While excellent search engine friendly content that should be of a lot of meaning to the visitors and the search engines can attain your campaign a hit, poor SEO articles will spell the doom’s day. Therefore relish the glory by implementing the appropriate concepts aptly!
Search Engine Optimisation Company and SEO Analysis
Saturday, December 19th, 2009As any Search Engine Optimisation Company or individual SEO qualified will agree, the most vital part of any SEO project is the analysis stage (or SEO audit). This report is designed to:
Determine at what stage your website is currently at with regards to search engine marketing.
What aspects of your website need to be altered to improve your SEO.
What aspects need to be added or removed to improve your SEO rankings.
How you can best go forward in your Search Engine Optimisation.
How the Search Engine Optimisation Company can help to improve your SEO with new or altered techniques.
How your website compares to competitors inclusive of Link Popularity Air force.
Identify problem areas in your current marketing, coding or content as well as suggest new optimal techniques.
With a Search Engine Optimisation Company you can rest assured that your SEO strategy is going to be 100% complete and effectual in obtaining the desired results and improving both your website rankings and traffic. Even if you reckon you know everything about SEO by now it’s worth obtaining an SEO analysis from a search engine optimization company so you can make sure you have not missed any minor detail out. These comprehensive SEO Audits contain everything from the obvious factors down to the smallest details that are evenly overlooked even by the most experienced SEO professionals. It’s simple to forget the small things but with an SEO Audit from a qualified Search Engine Optimisation Company you know you have everything covered that you need.
These SEO Audits also provide invaluable knowledge to individuals who are not completely “savoir-faire” when it comes to Search Engine Optimisation. This is because each and every report is broken down and clarified properly and thoroughly so you know exactly what the report is saying and how it affects you. It also clarifies what you can do about it from there such as what you need to exchange in your website and how you do it.
These valuable Search Engine Optimisation Company reports provide a wealth of information on your website or webpage such as:
Detailed information on the keywords your website is aiming for including how evenly they are searched for.
Insider information on your competitors, what they are doing and how you can do the same if not more.
If you need help with keywords, this report will show you which keywords you should be aiming for to help you maximise traffic and obtain your own website niche.
See what the search engines see so you can identify crawl errors, duplicate information and more that could be harming your SEO.
Identify website problems such as poor navigation, excessive links without nofollow and general link structure.
General website shape checks to identify broken outdoor and internal links.
An accurate log of website indexing, crawl stats and page stats.
Identify loading errors in order to eliminate 404 page errors and more.
Detailed analysis of the website content and tips for improving the SEO within your content.