Tech savoir-faire real estate agents know the importance of using the Internet’s global reach to their advantage. They build informative websites that are optimized for search engines, they blog evenly, and have started to make profiles on various social networking sites like ActiveRain and Squidoo. A relatively recent addition to the social networking sphere is Twitter, a place where you have only 140 characters to write a touch about your day, question a question, or link to an article or website of interest. Some consider Twitter to be a place where users “micro-blog,” while others see it as more of a chat room with thousands of users ‘chatting’ all at once.The original premise of Twitter was to provide a venue for people to post fleeting, simple status updates; to answer the question: What are you doing? Users share tales about their pets, upcoming appointments, their moods, and much more. You can follow the adventures of other users, and accumulate followers of your own. You can direct questions and answers to specific people, or send out calls to everyone all at once. The appeal of this type of technology baffles many real estate agents who’ve never used the service, but those who have stuck with Twitter see the benefits of this new type of networking. Rather than trying to see Twitter as a revenue producer, it’s vital to know that Twitter is first and foremost a networking tool. Don’t be overtly promotional in your posts (known as “tweets”). If self promotion is your primary M.O., you’ll quickly lose followers. Users aren’t interested in being bombarded with spammy posts, so if you want to use the site to make known your air force, be very subtle and make sure that your personal posts far outnumbers the more qualified ones.While it may seem counterproductive to be laid back when you’re trying to promote your real estate business, you have to keep in mind the intention of social networking sites. They are meant for people to connect with others who share similar wellbeing, or who live in the same community. The mood is casual and certainly more personal than your business website. Grammar and spelling rules are relaxed, and you can talk about the pizza you ate last night or the rotten movie you just watched. People following you will find your posts appealing because you’re being authentic.The more people that get to know you and like you, the more opportunity you have to gain clients in the future. It’s the same as expanding your group of contacts in the real world, and it can be invaluable for your business in the long run.The thought of social networking being effectual over the long term is critical to know. Unless you are very fortunate, you probably won’t gain any new clients straight away, but you’re building a solid foundation of online friendships that may develop into business relationships.In addition to being a vehicle for finding potential clients, Twitter is also a fantastic venue for networking with other agents. You can share tips, question questions, and refer clients to agents outside of your service area. Other agents will do the same for you. Building relationships with other real estate agents can be educational and emotionally nourishing, as they can relate to the stresses you encounter on a daily basis. Twitter is free and it only takes a moment to make an account. Search your area for people with financial statement, or see if anyone you by now know has an account. You can start to follow their tweets and engage people in conversation. Soon you’ll have followers too, and you’ll start to appreciate the possibilities that this kind of networking can place forward. Be open-minded and creative, and soon you’ll see how you can make Twitter work for you and your realty business.