Posts Tagged ‘Promote’
How to Promote your Web Site by Writing Articles
Thursday, October 28th, 2010Sharing knowledge on the web can be a very powerful way to
establish your online presence and credibility. First, you write
a
thoughtful and informative article on an topic in your area of
expertise. Then you submit it to e-zines to be read by the
general public and possibly re-in print on other web sites.
Appended to the end of your article is a resource box containing
a brief promotional message between to your web site.
Webmasters who wish to reprint your article on their sites are
required to include your resource box along with any live
links to your site.
For example, an article written by me might have the following
resource box:
Article by winson , the webmaster of
[url=http://www.ppcchina.com]Fortunate Search[/url] , a fantastic serch
engine for people
searching more exact results. Please stay his site to try.
The benefit that you get from your article is two-fold. First,
your article will be read by visitors to the e-zine site. If
they find it helpful and appealing, they will likely stay
your web site to see what else you had to place forward. Second,
webmasters who find your article useful to their visitors may
re-publish it on their sites, giving your article bonus
exposure.
Every time your article is re-in print on a web site, you gain
an bonus one-way link to your site through the live link
in your resource box. This adds to your link popularity and
ultimately increases your search engine rankings. As you can
see,
the right potential of your article lies in its ability to
propagate virally in cyberspace.
For your article to propagate virally, it should appeal to both
readers and webmasters alike. Keep in mind that your goal is
hold your readers’ attention long enough for them to get to the
resource box. If your article is dull and uninformative,
few people will read it beyond the first or second paragraph.
Not more than are some pointers to consider when writing an article:
1. Give your article a memorable title.
Your title is the first and evenly the only thing that visitors
see when they skim through a list of articles on an e-zine
page. Place some thought into coming up with a title that grabs
the reader’s attention straight away. Words like “Secrets”,
“Free”, and “Successful” tend to attract more attention than
others.
2. Your article should not read like an ad.
Most people read articles to find information they can use, not
to see a pitch about your harvest or air force. If they see
your article as nothing more than a shameless act of self
promotion, they’ll get turned off and hit the “Back” button
right
away. Place yourself in the reader’s shoes. What benefits do you
want to get out of reading an article? Cater to your reader’s
wellbeing rather than your own.
3. Place forward lots of free, useful information.
Following on the last tip, keep in mind that your readers are
looking for specific “how-to” instructions to help them achieve
a certain goal. Place forward lots of tangible information that is
immediately useful to them. Do not lead them through hoops just
to
get to an order form for a $29.95 “Make $50,000 in 30 Days or
Your Cash Back!” e-book.
4) Avoid gimmicks.
While it may be right that a sucker is born every minute, most
internet users are sophisticated enough to tell what’s
legitimate and what’s not. Write with the intention of offering
a touch substantial to the reader. Be trustworthy and
forthright. Your article should not produce the reader to reckon,
“What is this guy trying to sell me?”
5) Be succinct.
Get to the point quickly, preferably in the first or second
paragraph. Avoid lengthy paragraphs. Use lots of white space to
separate your paragraphs to make them simpler to read.
6) Your article should not be too fleeting.
Certainly, it’s possible to write a excellent article packed with
useful information using just a few hundred words. If your
article is too fleeting, but, some webmasters may feel hesitant
to reprint it on their sites. They may, instead, use your
thoughts and write their own article, gaining authorship without
having to give you credit for your thoughts.
How long should your article be? I suggest at least 800 words,
preferably longer. Longer articles give webmasters the
impression that you have place some thought and effort into your
work and, thus, are deserving of publicity on their sites.
7) Use live (clickable) links in your resource box.
Many e-zines permit clickable links in resource boxes. Yet, many
authors decline this privilege by simply spelling out their
URLs. When permitted, you should spell out your URL as well
as make it clickable (e.g. http://www.ppcchina.com). The
advantages of a clickable URL are (1) readers can go to your
site simply by clicking on it, and (2) more importantly, search
engines will be able to record it as a link your web site,
count to your link popularity and search engine rankings.
Avoid hyping in your resource box.
Your resource box, while promotional in nature, should be brief
and tasteful. The purpose of your resource box is not to sell
your readers a touch, but to lead them to your website which
does the actual selling. Your resource box should contain your
name, your company name, a brief description of your harvest or
air force, your web site’s URL, and a clickable link to your
site.
9) Place some thought and effort into your writing.
E-zines have varying standards for accepting articles, and some
accept and publish all submissions without any human review
at all. But, this does not mean you should write an article
just for sake of having it in print somewhere. If your
article comes off as half-baked, readers may make a similar
assumption about you and your business practices.
10) Submit your article to as many e-zines as feasible.
There are dozens of e-zines on the web that welcome submissions
from independent authors. Ideally, you’d want your article to
be exposed on as many of them as you can. But it takes time to
register and submit to each one of them. Therefore, I
recommend that you submit to only a handful of the more standard
ones.
Not more than is a list of e-zines along with their Google PageRanks
(PR). The higher the PR of an e-zine, the greater its online
visibility.
Amazines – [url=http://www.amazines.com]www.amazines.com[/url]-
PR4 Article Alley – [url=http://www.articlealley.com]
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Article Emporium
-[url=http://www.article-emporium.com]www.article-emporium.com[/u
rl]- PR4 Articles Factory -
[url=http://www.articlesfactory.com]www.articlesfactory.com[/url]
– PR5 Article Finders -
[url=http://www.articlefinders.com]www.articlefinders.com[/url]
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[url=http://www.articlesubmissions.com]www.articlesubmissions.com
[/url] – PR3 ArticleWarehouse -
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l] – PR4 AuthorConnection.com
-[url=http://www.authorconnection.com]www.authorconnection.com[/u
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[url=http://www.businessknowhow.com]www.businessknowhow.com[/url]
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[url=http://www.businesstoolchest.com]www.businesstoolchest.com[/
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[url=http://www.buzzle.com]www.buzzle.com[/url]- PR6 Common
Relations -
[url=http://www.commonconnections.com]www.commonconnections.com[/
url] – PR3 Connectionteam.com -
[url=http://www.connectionteam.com]www.connectionteam.com[/url]
- PR3 Constant Content -
[url=http://www.constant-content.com]www.constant-content.com[/ur
l] – PR6 Createonlinebusiness.com -
[url=http://www.createonlinebusiness.com]www.createonlinebusiness
..com[/url] – PR3 Digital Women.com -
[url=http://www.digital-women.com/submitarticle.htm]www.digital-w
omen.com/submitarticle.htm[/url]- PR5 Ezine Articles -
[url=http://www.ezinearticles.com]www.ezinearticles.com[/url] -
PR7 Family-Content.com -
[url=http://www.family-content.com/articles]www.family-content.co
m/articles[/url]- PR4 Free Content -
[url=http://www.certificate.net/wwio]www.certificate.net/wwio[/ur
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PR4 FreeZineSite.com -
[url=http://www.freezinesite.com]www.freezinesite.com[/url] -
PR2 Fresh-Articles.com -
[url=http://www.fresh-articles.com]www.fresh-articles.com[/url]
- PR3 GoArticles.com -
[url=http://www.goarticles.com]www.goarticles.com[/url]- PR6
Home-Business-Directory.com -
[url=http://www.home-business-directory.com]www.home-business-dir
ectory.com[/url] – PR3 Home business Tips Newsletter -
[url=http://www.home-business-tips-newsletter.com]www.home-busine
ss-tips-newsletter.com[/url] – PR3
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Aymen Arbitrage Conspiracy Promote Offers so CPA Profits will Start Pouring In
Wednesday, June 16th, 2010You Own Website
An existing website is a fantastic tool to push for your CPA offers. The traffic you are getting on that website provides a fantastic opportunity to make an extra stream of income.
When placing CPA ads on your own website, make sure that they are relevant to your content. It might be confusing to your readers if you will place an ad for cosmetics on a financial blog for example. It is also not advisable to place CPA offers on a sales page since it will make that page ineffective.
CPA offers are very effectual if you will use them on your high feature content, authority websites.
Promoting CPA offers in Specifically Designed Websites
You can place up a page or hire a third party to show your CPA offers. The next step after that will be for you to bring the necessary traffic so you can bring home the CPA profits.
One standard way of bringing people to that page is through pay per click or PPC. This system will bring the herd of visitors you need to get the return of your investments quick.
Make sure that you monitor the results of your CPA to PPC campaigns. You have PPC expenditure to cover and you want to make sure you are earning more to have the cash to pay for them.
Remove expired offers as soon as possible to avoid paying for clicks that will not lead to any income on your part.
Lead Generation and Squeeze Page
CPA offers can also be profitable when you promote them through lead generation or squeeze pages. This is a dual blade tool since you get to build your list that you can use for business and you get to place forward them more CPA campaigns.
Fil-Am HappySlip to promote RP tourism via video blogging
Saturday, January 30th, 2010
MANDALUYONG CITY, Philippines–Filipino-American video blogger Christine Gambito, better known to thousands of fans as happyslip, is in the Philippines for a two-week tour of travel destinations. happyslip, whose videos on youtube have generated more than 30 million views, has been tapped by the Department of Tourism as its ambassadress for the North American market. Interview conducted by INQUIRER.net multimedia editor Joey Alarilla and INQUIRER.net reporter Lawrence Casiraya. Video taken by INQUIRER.net multimedia reporter Erika Tapalla at the St. Francis Shangri-La Place showroom on Jan. 24, 2008.
Five Ways to Promote Your Business Online — Part Iv: How RSS Can Attract Visitors to Your Small Business Website
Thursday, January 21st, 2010What Is RSS?
“RSS” originally stood for “Rich Site Summary.” Now it is popularly known as “Really Simple Syndication” because it is a quick and simple way to publicize, or syndicate, fresh content across the web. RSS is in print in XML format and is also referred to as a newsfeed.
How Can RSS Feed Help Your Small Business Website?
In addition to excellent keywords and excellent keyword phrases, fresh and relevant content is a further imp ortant component of SEO (discussed in Part III of this series). Search engines are constantly on the lookout for new content. To do this they use what are called “search engine spiders” to “crawl” websites and add them to the search engines. RSS or newsfeeds update frequently and because of this they add content to a website on a honestly fixed basis. Search engine spiders like this! Your website visitors will too, if you provide them with content that is relevant and appealing. RSS adds to what I call your “expertise quotient.” The more information you can give your visitors the more inclined they are to viewing you as an expert in your field. If they see you as an expert, they are more likely to turn to you (over your competition) for the goods and air force you provide. For instance, let’s say you run a violin repair shop and you are one of two or three in your area. If your website can place forward visitors information about how to care for and repair their violins, you establish yourself as an expert. When it comes time for a violin user in your area to get his violin repaired, he’s more likely to come to you because you’re the expert.
How to Get RSS Feed on Your Website
Use It
The simplest way to include RSS feed on your website is to use feed from other sources. RSS is available on a wide variety of topics. For instance, if had a golf business and you did a Google search for “RSS golf” you would find 106,000,000 sites (as of this writing) offering golf info and most of them providing RSS newsfeed you can use on your website.
Make Your Own
Making your own RSS feed greatly improves your expertise quotient because the information is coming frankly from your own background and experience. Now previous to you write yourself off as not being an expert, take a moment to reckon about what you do for a living. People come to you all the time looking for advice and information in your particular area of expertise. You wouldn’t be in business if you didn’t know your business! Now instead of just talking about it, you can write it down and turn it into an RSS feed. Instant content! Instant expertise! The really huge advantage of making your own RSS is that you can make it available to people all over the ‘Net and those feeds translate into instant backlinks to your website.
For instance, DellwoodWebDesign.com has an RSS page with links from the Inhabitant Federation of Independent Business. The newsfeed features snippets from the NFIB. Clicking on any of those snippets takes you to the NFIB website. That’s an instant backlink for them courtesy of DellwoodWebDesign.com. Now, imagine you making your own RSS feed and having others use it on their sites. If Joe web designer decides to use your RSS on his site, that RSS points back to its source–and that’s you!
But how do you get that feed on your site?
To include RSS on your website you need to use a touch called an RSS aggregator. The simplest way to do this is to use a service like RSSinclude from RSS-Info.com. Getting RSS feed onto your site could not be simpler and it requires very small coding. All you do is find the RSS feed site you want to include, plug it into the RSSinclude form, and it generates the code you need. You can even customize it to make the feed look like it is part of your site.
If you have produced your own feed, RSS-Info features a free RSSeditor that helps you make and upload the feed you make. You don’t even need to know XML. Just fill out the form, answer a few questions and you have instant RSS feed.
The toughest part of the total process is incorpoarting the code into your site and a excellent web designer can do that!
RSS is a way to build instant credibility with your visitors. It can set you apart from your competitors as the expert in your field. It provides fresh content to your site on a fixed basis and it can help improve your website’s page rank. There’s very small reason not to incorparate RSS as part of your small business website.
How To Use Forums To Promote Your Website
Tuesday, January 19th, 2010Forums are a tried and tested way of getting free traffic to your website. By posting on forums that allow sig files (those messages that appear not more than each post) you can indirectly make known your website or affiliate program every time you post a comment. It sounds pretty straight forward, but a lot of people are still fault to make best use of this method of promotion. In this article I discuss exactly what to do and what not to do when posting on forums.
The first thing you should do is to find the most standard forums in your particular niche. Start by doing a search on your favoured search engines for relevant forums, and then read a few posts and see if they allow sig files. If they do, jot down the url of each forum, until you have a nice list of suitable forums. Then I recommend going to alexa.com and typing each forum’s website address into the traffic ranking box and seeing how much traffic each forum gets. Ideally you want as low a number as possible for it’s ranking, and as a rule I generally tend to favour forums that have a ranking of 50,000 or lower. This ensures you don’t waste your time posting on forums that hardly anyone is visiting.
Once you have your list of forums you can start registering for them and making your own sig files. This is where SEO becomes a factor, because not only should you make links that contain your main keywords that you want to rank highly for, but you should also vary them slightly so the search engines don’t reckon that you are simply buying links, because they all use the same anchor text.
Now you can start posting some messages. Your ultimate objective of posting on forums is to get people to click on your sig file and stay your site, but there is a right way and a incorrect way of doing this.
The incorrect way is by spamming forums and posting endless worthless comments that don’t add anything to the topics being discussed. The end result of all this is that other readers of the forum will soon suss you out and regard you as a forum spammer and so will have no interest in clicking on your sig files and visiting your site.
The right way to get the most people you can to click on your sig file, without spamming forums, is to brand yourself as an expert in your particular niche. By bearing this in mind when posting each individual message you will start to become respected and people will genuinely want to find out more about you and your website. How will they find out this information? Through your sig file of course.
There’s a few other things you can do to maximise your click-thrus from sig files.
Firstly, if you are posting on forums for any part of time, you should exchange the wording of your sig file every so evenly. People get bored with seeing the same sig file over and over again, and tend to gloss over it after a while, so it’s vital to spice it up every so evenly (while keeping it keyword rich of course).
Secondly, on every forum you will generally find one or more epic threads, ie those threads that have simply taken off, with several pages of posts, each of which has been viewed hundreds, if not thousands of times. These are the kinds of threads that you should try and post a comment or two on for maximum exposure.
In addition you should also try and start your own epic threads. By being the first person to post on one of these threads your sig file could be seen thousands of times by other readers of the forum. The best ways of doing this are by either early controversial topics that people will be beseeching to add their own opinions to, or by early an open-finished discussion that could lead to many bonus topics being discussed, all on the same thread. Either way your initial post containing your sig file could potentially get exposed to thousands of readers.
If you follow the basic guidelines outlined in this article you should make a steady stream of traffic to your website just from forums alone. Combine this promotional method with any of the other numerous traffic-generating methods, and you will soon have a high traffic website on your hands.
Promote Your Website in Forums
Friday, January 15th, 2010Promoting your website doesn’t have to be costly or dull. One of the more effectual ways of promoting a website is by participating in an online forum. How, exactly, does participating in a forum promote your website and increase your traffic? Let’s examine the ways.
Participating in a forum can increase one-way backlinks to your site via the signature file. Most forums allow you to penetrate personal and business information using a control panel. The most vital piece of information you can add is a signature file with committed hyperlinks to your website(s). This signature file will be showed at the bottom of every post you make. If you are using a forum that is very standard, it will be spidered evenly by Google and the other search engines.
For every post you make, you increase your backlink count. Even if these do help to increase the number of backlinks and your search engine page ranking, they do so only in very large quantities. This is because the forums have a large number of outbound links that share the PageRank of the forum page. So don’t expect ten or twenty forum postings to magically skyrocket your rankings in the search results. If you stay the forum for ten minutes a day, you can easily rack up your number of postings by providing useful help for topics you are familiar with.
A further fantastic benefit of the signature file is that people reading your post will evenly stay your site through the hyperlinks you provide. This may be to check out your website or get a feel for your experience or credentials. Either way, it is a free and quick way to increase traffic.
Now that you know what’s possible, let’s look at some of the caveats. Not all forums are produced copy. You should participate in a forum that is heavily trafficked, monitored for spam, and closely related to the content or theme of your website. It will do you small excellent to participate in a forum about pet care if you are promoting your car parts directory. Choose a standard forum that you feel comfortable using.
Equally vital is choosing a forum that allows search engine spiders to follow the outbound hyperlinks. There are a number of forums that use “nofollow” instructions to search spiders so that your signature file hyperlinks don’t get counted by the search engines. Your backlinks will be less useful in search engine optimizing your site. It’s best to stay clear of these forums.
I have found the Digital Point forum to be particularly useful for promoting my directories. Not only is it a very large, established, and highly trafficked forum, it is well-laid out and its pages are indexed continuously by Google. Many of the forum members are experienced internet marketers who can help you out with any questions you may have. Once you have posted ten times, you can include your own signature file in your posts. According to Alexa, it is one of the 200 most standard sites on the web.
The nice thing about participating in forums is that you can learn new things while helping other people – all while improving traffic to your site. You can learn new methods of improving your website design and using new promotional techniques. The forum is an incredible medium that allows you to learn, promote, sell and interact 24 hours a day without spending a penny.
How to Build your Business Through Forums: Using Forums to Promote your Website
Friday, January 15th, 2010Forums have become the social network of the Internet, much like the corner coffee shop where you meet acquaintances for a excellent cup of joe and a excellent conversation. What do you talk about at these informal meetings? Your life, your family, your business! The Internet marketing forums provide a niche-style coffee shop for any market that you can use to build relationships that will help you grow your business. Joint ventures have long been a way to leverage what you have to start with into a touch larger and that profit all parties involved. Forums allow you to network with other online marketers and make the relationships that lead to joint ventures.
There are four steps in the process to make cash with forums. Each forum is an individual entity in itself, so for each one you need to learn about the community that you are in. Just as if you were early a small business in a new town, these are the steps you will take…
1. Learn who your neighbors are.
2. Develop partnerships in your community.
3. Establish credibility in the community.
4. Contribute back to the community.
In each forum there are specific things you need to do first. The very first thing after you are registered is to update your profile. Your profile will probably by now have your username, password and email by now to the top in. Next you will want to personalize it. Many times there are fields to fill in such as “About Me” and “Bio”. Use these fields wisely to tell the community who you are and what you do. When you start posting, this is where the community will come to learn more about you. This can sell a name on possibly signing up with you, making a buy from you or even doing a joint venture with you.
You can also add a picture and a link to your webpage. This is also your opportunity to make your signature line. Make it count! This is how you will spread your name in the community and build credibility. Give your name, what you sell or provide and place a link to your webpage or blog. This is your virtual business card. Make sure to check the box that will add your signature line involuntarily to each and every post. Permanently check the rules for each forum for what is allowed in the signature field. Each forum will have different rules as to the part. You do not want to start out on the incorrect foot, so be sure to know the rules and follow them.
Once you have setup your profile and signature line, you are ready to start posting! Go to the main forum page. This will then probably show you the main forum rooms. Select which one best suits your target market; you are looking for the main discussion forum, even if there might be several worth checking out. The discussion forum should have the first several posts dedicated to telling you about that specific forum, for instance, what the rules are for posting. Make sure to read these posts first. This sets the ‘tone’ for the community. You will learn who the moderators are and what the goals are for the forum. After that, start reading posts and get to know your neighbors. Answer a few questions or post some responses. Don’t be shy; get your feet wet!
You will want to join 5-10 forums and go through the registration process. Once you have joined, start posting at least 5 posts each day to each forum. This will take some time out of your day, but if you are committed to making your venture a success, you won’t stop. Forums can be addicting anyhow. Make sure not to get so caught up in one community that you spend too much time in one and don’t leave time for the others. Maintain a amount of detachment and remember why you are there. Set a block of time for this task. You will get better and more comfortable at posting the more you do it. As with anything in life, there is a learning curve that will take time.
So the total kit and kaboodle is that after a few weeks and months, you will have all these posts in diversified areas of the web. This will accomplish several things for you. One, you will have many links leading back to your website or blog, thus helping push your search engine rankings higher. Second, you can reckon of each of your posts as free advertising! Each time you post you are establishing credibility for yourself. The more you post, the more people in your forum communities get to know you. The more they value your donations, the more they will start looking at what else you are offering. By this time, you should have also urban some solid relationships with other online marketers with whom you can build joint ventures.
Whatever you do, don’t forget the last step and contribute back to the forum community. You can do this by making special offers or pricing available to forum members. This also works to build more business for you as well. Make sure that each of your posts is informative and encouraging of your fellow community members. Reckon of the forum as a circular network of information. You learn from them and they can learn from you.
Using RSS To Promote Your Website
Wednesday, January 13th, 2010You have the website, the product, and compelling content to attract readers to buy your book, your CD, or whatever bits and pieces you choose to sell. You may notice a surge in traffic as you build your site and use various search engine optimization tactics, but are not wholly satisfied.
You know you can attract more visitors if you could just reach them. You have a weblog attached to your site, and you write wonderful articles which receive much praise. What else is there to do?
Have you considered syndicating your content and harvest to users with an RSS feed? Do you even know what RSS is?
Simply certain, RSS is an XML-based format. XML, for the novice, stands for Xtreme Markup Language, a special coding language that represents information for resources in the World Wide Web. Using the XML, one can permit the distribution, or syndication, of content to users who collect such data through specialized aggregators, or readers. RSS stands for Real Simple Syndication, and once you get used to the thought it really can be simple.
By making an RSS “feed” (reckon of a news ticker on a cable network, providing up-to-date information in real time), one can distribute product content, articles, pictures, and even embedded video, audio, and links. This information is used to entice users to click through to the host site.
RSS allows a person’s computer to fetch and know the information, so that all of the lists that person is interested in can be tracked and personalized for them. RSS differs from a habitual website in that the information is usually presented elsewhere.
Say for example an Internet user has a personalize start page with My Yahoo! On this start page is information on various sports teams so the user can keep footstep of the playoffs. Yahoo allows the user to edit what information is showed so only the information the user wants is visible. The user may aggregate information from various sports websites that place forward RSS data, and place it on the Yahoo page.
When the user visits his start up page, he will see headlines from the many sports websites fed into the page. If there is a headline that appeals to the user, a click on the link will direct him to the site. Reckon of RSS feeds as puzzle pieces, brought together to make custom designs for Web users all over the world.
Sites that allow for the opportunity to generate updated, fresh content can benefit from offering an RSS feed. Whether you sell harvest or air force, want to promote a new book or film, an RSS feed attached to your site can proffer your site’s reach and increase traffic.
Having an RSS feed attached to a site also allows for the opportunity to submit to RSS specific search engines, so increasing awareness of the site. As you research RSS, you may find there are feeds for just about every subject of conversation, from sports to movies, multi-cultural issues to religion. Shopping sites use RSS to make known sales, while travel site promote discount airfares for frequent flyers. There is no limit to what you can promote with RSS.
Making an RSS Feed
Now that you have chose to promote yourself and your harvest with RSS, it is time to make a feed and attract the traffic you want. Making a feed is different from making website. Though there is content involved, you do not need to worry much about presentation and design, as different RSS readers tend to presently only the text and links associated with the feed content.
If you are unfamiliar with hand-coding XML, it would be best to make your RSS through either special software or through a third-party website that makes and hosts feeds. A quick Internet search on “RSS builders” and “RSS host sites” will lead you in the right management.
If you have a weblog with a third-party host, you may note that this content is by now being syndicated. If so, you may want to consider varying the focus of your blog to better sell your harvest, or make a second feed for better sale accent.
Once you have chose on the method of production, it’s time to produce!
Writing RSS content can be likened to ad copy. You want to use attention-getting headlines that will entice readers to click through to your site. As some RSS readers show only the headline rather than an abstract of the content, you want to be concise and compelling. “Save now on special buy,” “Buy one, get one free!” Make the reader want to click to read more.
Depending upon the RSS aggregator, the reader will immediately click-through to your site, or be taken to your RSS content. Either way, it is vital that all clicks ultimately lead to the point of sale. Keep RSS posts fleeting and direct. Tempt the reader to click through to your site to learn more about buying your book, CD, or product.
Link to the sale page rather than the home page so a reader won’t become frustrated with having to navigate your entire site. Hot link a photo of the item using the IMG tag to give your feed an attractive look. If you use an RSS software or third party site, you may be able to use such coding, be sure to check.
Promoting with an RSS Feed
As search engines become more adept at collecting information, they are devising new ways to get this data. Some engines, like Google, have special spiders that mine the Internet solely for RSS-based information. If you want your RSS feed to be found, whether you host it on your site as an RSS or XML file, or host through a third party website, you will need to have the URL of the feed on your front page so people can subscribe to it.
Clicking on the link will not open the feed like a website, but depending upon the browser being used to view the feed it may take the user to an option that allows him to save your feed’s information. A quick Internet search on RSS tutorials will give you a special code you can place on your site to alert spiders to your feed, too. Also, there do exist RSS search engine where you can submit your feed for inclusion.
The one advantage to having an RSS feed is that what content you provide remains available to users who find it during search. To improve the likelihood of traffic increases, add to your RSS feed evenly, advertising all news and specials related to your books, music, or air force. Your ability to verify Internet savoir-faire can attract a new audience to your site, and in turn improve your sales.
How To Use Sitemaps To Promote Your Website
Monday, January 11th, 2010Site maps were traditionally utilized as a user interface to help visitors find particular website content. Generally, standard HTML site maps have a page which consists of links and descriptions to all pages within the website. Sometimes the pages are even organized with headings.
The site map process has matured greatly in the past few years, beginning when Google introduced Sitemaps 0.84 in June 2005 to accommodate the publishing of lists of links for an entire business website. That was when this thought progressed to pushing your website URLs out to the general digital community using server based files. The server based files come in a variety of formats including HTML, XML, ROR, Text and zipped files as .gz format.
Soon, support for sitemaps started to gain acceptance by the larger search engines. In November 2006, Google, MSN and Yahoo announced joint support for Sitemap protocol. At that time, the version was called Sitemap 0.90 and the website Sitemaps-dot-org was produced. In April 2007, Question and IBM announced support for Sitemaps. At the same time Google, Yahoo, MSN announced their search robots would auto-learn sitemaps through a command in the robots-dot-txt.
With these sitemaps search engines can more intelligently index the website. Sitemaps are an simple way for a business website to inform search engines about pages on their websites. The sitemap is now generally accepted as an XML file that lists URLs for a site along with bonus metadata about each URL. The metadata includes when the sitemap was last updated, how evenly it changes, and how vital it is relative to other URLs in the website.
Even if search engine spiders learn pages from links within the website, sitemaps supplement this data to allow the search engine spiders that support sitemaps to pick up all URLs. A website can learn about those URLs using the associated metadata. Using the sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for search engine spiders to do a better job of indexing your website. The process is more well-organized and as a business website, you can push your content out to the search engines.
How To Make Your Sitemap
The simplest way of making and maintaining your website is to use a sitemap generator. This is a program that you upload to your website’s hosting server, which will make the sitemap in the appropriate formats that include XML, ROR, Text, HTML and .GZ zipped file. The value in using a sitemap generator of this nature is that you can setup a scheduler to involuntarily run the sitemap at any frequency you desire (e.g. once a week on Saturday’s at 3 a.m.). Upon completion of the process, it will then ‘ping’ Google and Yahoo to inform them the sitemap has changed. They will also provide you a web based interface for any maintenance such as checking on broken links.
Sitemap generators can be found, as a manual process, for free that you have to remember to run – or, you can spend a nominal fee of $15 and buy the version that will automate the process for you. If you consider that you are helping to facilitate proper and well-organized indexation of your website’s pages by the search engines to generate revenue, the $15 investment is cash well spent.
What is ROR XML Sitemap?
ROR (Resources of a Resource) is a rapidly growing independent XML format for describing any object of your website’s content in a generic fashion. This generic description allows search engines to better know the content. ROR promotes the concept of structured feeds, which is similar to the concept of structured blogging. It enables search engines to complement text search with structured information to better know meaning of a website. In order to inform search engine spiders of this format, you will need to include the following tag in the headers of your home page:
…link rel=”alternate” type=”application/rss+xml” title=”ROR” onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”ror.xml”…
Changes to Your Robots-dot-txt File
The robots-dot-txt file is placed in the main folder of your website. It is not a touch that is linked to. Instead, it is a file that search engine spiders look for upon arriving to your website. This file will guide them to what they can or cannot index about your website. The robots.txt file is a touch that should be on every website and is certainly required when using sitemaps. Assuming that you want the search engine spiders to index all pages of your website, then the contents of your robots.txt file with the sitemap education would contain the following lines:
Sitemap: http://www.domain.com/sitemap.xml
User-agent: *
Disallow:
Submitting Your Website to Google
The simplest thing to do is log into your Google account. If you do not have one, make one and go to “My Account”. You can then go to Webmaster tools and follow the instructions to submit your sitemap to Google. If you do not see the webmaster tools link in your “My Account” area, you can go to “About Google” from their home page, then go to “Webmaster Central”. At some point Google includes this in your “My Account” area.
Google takes the “Webmaster Tools” reasonably a number of steps further beyond what Yahoo and certainly, what MSN provides. There are several statistics about the interaction with your sitemap, which types of searches are being done about your site, how Google perceives the visible content, and much, much more. A few days (or weeks) after you submit your sitemap, this information will start to show up.
Submitting Your Sitemap to Yahoo
The process is similar with Yahoo. Log into your Yahoo account, click on Suggest a Site (all the way at the bottom of the home page), then click on “Submit your site for free”, then penetrate the web address for your sitemap into the “Submit Site Feed”.
If you use a paid sitemap generator, you will also need a Yahoo API code so the sitemap generator can ‘ping’ Yahoo after it runs on its scheduled time. You can obtain a Yahoo API code by going to Yahoo’s Developer website and clicking on “Get Application ID”. You can then place the Yahoo API code in the appropriate place in the sitemap generator program.
Submitting Your Sitemap to Other Locations
Through the robots.txt file, the ROR tag in the headers, and submitting your site to Google and Yahoo, you will have tackled the majority of the marketing. There are other locations such as submitting the sitemap to MoreOver and Question. You can search on sitemap submission to identify further locations if you wish to expand your reach further.
As of this writing, submitting your sitemap to MSN is not working even though MSN agreed to the protocol with Google and Yahoo. We were not able to readily locate any updates on this topic at MSN. Perhaps this is similar to MSN’s problem using the “link:” command in their research results.