Posts Tagged ‘Stores’

A Helpful RSS Module for Oscommerce Online Stores

Wednesday, February 10th, 2010

I guess if you read it, my friend, you have doubts about RSS: do I really need to use it? Letâ??s try to find out it together.

Abbreviation RSS is an acronym for Really Simple Syndication and means a specific way of delivering information from web-pages to your page, PC or blog. «RSS-channel» or «RSS-stream» â?? itâ??s a evenly updated content of Internet sites with hyperlinks to a full version of content (news, article, interview etc.) For example, you can make your news appearing on other sites or information from other web-pages placed on your Internet site. RSS is open file format for information export, which is used by variety of sites/air force, RSS-aware software and most standard Internet browsers (like FireFox, Internet Explorer, Trip etc.) to review and import your harvest.

At the beginning RSS was made to be used to make it simple for publishers to share and show their content on other sites. RSS exists by now for a few years and itâ??s becoming more and more standard online marketing tool. Now RSS use the majority of Internet sites. Usage of RSS is going strong all over the world. And there are reasons for that!

You can get many benefits of using RSS. Here are few of them:

- using RSS you will communicate effectively with your targeted audiences

- RSS improves your siteâ??s visibility

- RSS-translation â?? itâ??s a fantastic possibility to make your audience wider

- this format is well-known and acceptable by frequently Internet resources

- you can ?????????? ??????? for the newest information of your interest

- sites and its visitors, which receive information from you will get all the updating frankly after it was made in real time

- providing a RSS feed you remind to your customers about your site, your new offers, inform them about campaigns etc. So, you are permanently keep in touch with your targeted customers

- with RSS you don’t need to use spam to deliver your information. Internet uses choose it according their wellbeing and get the newest information from you in real time

- with RSS much more content of your web-page will be indexed by searching boots – so, you will get higher search engine ranking

All of that is fantastic things for increasing your sales, isnâ??t it?

Here is a hyperlink on a helpful RSS Module for osCommerce online stores. You can try it for better understanding and feel its benefits in real life: http://http://www.magneticone.com/store/oscommerce.modules/oscommerce.rss.export

This Module allows to syndicate information from your store using standard syndication formats. The software supports many languages, so you can deliver content to end-users on any language you need. To view your RSS content, your end-users have to download RSS aggregator. It simple and free.

I hope now you agree with me that RSS is one of powerful tools of Internet Marketing, which helps you to reach your goal in sales. And This is the right time to start using RSS.

Excellent luck!

Online Stores and E-commerce Stores Should not Ignore the Importance of Ssl Certificates to Gain Maintain Online Security

Saturday, December 26th, 2009

It is possible for every piece of data to be seen by others unless it is open by an SSL Certificate. Your customers won’t trust your web site without it.

Why does an Online Store would need SSL Certificate?

If you have an e-commerce website or an online store, you certainly need an SSL certificate!

• Ecommerce websites typically require a buyer to sign up on the website previous to he can buy online. The website gathers customers personal data and hence it should have an SSL

certificate to guarantee the safety of their details and information.

• SSL Certificates help you secure online payments. Most of the visitors now expect security as a part of any e-commerce website so that they can safely make a buy and provide their personal details and credit card numbers, they anticipate all the details provided by them over the Internet should be confidential and secure. Thus, SSL Certificate is as elemental for any website as taking a Domain previous to developing a website.

• Enable you to boost your visitor conversion rates – increasing your profitability from the same amount of traffic.

SSL Certificates help you increasing the conversion rates by providing an extra/added security feature on your site. You can hold back all those customers who would have left your website for trust and security related reasons

• Capitalize on the branding of the certificate provider and instill confidence in the customer – Retailers have an opportunity to capitalize on the brand power of the certificate provider itself to inspire consumer confidence and trust. The leading SSL certificate providers place forward bonus value added air force in the form of site seals and trust indicators to further enhance the credibility of the retail site. As more and more retailers provide positive trust indicators on their web sites, so consumers are becoming more accustomed to and therefore relying upon those indicators. The strongest branding opportunity comes from the leading providers such as SSLGenie, whose branding adorns many of the top retail sites.

Consequences of not deploying an SSL on your website –

To run a successful online business its very vital to make trust in your customers and visitors, Your visitors will only make a buy after they feel that their details (Credit card information and personal data) will be in the safe hands. Thus for e-businesses, the key is to maintain trust for visitors and customers. And if you are not installing SSL Certificate, you may have to face following consequences –

• Your prospective customers will go to your Competitors.

• If the visitors will not find the trust indicators (SSL Certificates), they may loose the total confidence in your brand, harvest and air force, and this may degrade your goodwill.

• Customers may reject or deny to buy from your website and may not pass their confidential information like credit card details to you.

• It may decrease your visitor conversion rates and may effect your over all profitability

• Non Availability of SSL may have negative image of your business.

SSL (secure sockets layer) is a exchanges protocol which is now the global standard for security. SSL makes an encrypted link between a web server and a web browser to ensure that all data transmitted remains confidential and secure.